START TRANSACTION;
CREATE TABLE `xd7o_actionscheduler_actions` (
  `action_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `hook` varchar(191) NOT NULL,
  `status` varchar(20) NOT NULL,
  `scheduled_date_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `scheduled_date_local` datetime DEFAULT '0000-00-00 00:00:00',
  `priority` tinyint(3) unsigned NOT NULL DEFAULT 10,
  `args` varchar(191) DEFAULT NULL,
  `schedule` longtext DEFAULT NULL,
  `group_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `attempts` int(11) NOT NULL DEFAULT 0,
  `last_attempt_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `last_attempt_local` datetime DEFAULT '0000-00-00 00:00:00',
  `claim_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `extended_args` varchar(8000) DEFAULT NULL,
  PRIMARY KEY (`action_id`),
  KEY `hook_status_scheduled_date_gmt` (`hook`(163),`status`,`scheduled_date_gmt`),
  KEY `status_scheduled_date_gmt` (`status`,`scheduled_date_gmt`),
  KEY `scheduled_date_gmt` (`scheduled_date_gmt`),
  KEY `args` (`args`),
  KEY `group_id` (`group_id`),
  KEY `last_attempt_gmt` (`last_attempt_gmt`),
  KEY `claim_id_status_scheduled_date_gmt` (`claim_id`,`status`,`scheduled_date_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=24 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
INSERT INTO `xd7o_actionscheduler_actions` VALUES (7,'ssa/revisions/cleanup','complete','2024-08-04 08:29:49','2024-08-04 08:29:49',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722760189;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722760189;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,1,'2024-08-04 08:29:51','2024-08-04 02:29:51',0,NULL),(8,'ssa/async_actions/cleanup','complete','2024-08-04 08:29:49','2024-08-04 08:29:49',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722760189;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722760189;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,1,'2024-08-04 08:29:51','2024-08-04 02:29:51',0,NULL),(9,'ssa/async/ics_cleanup','complete','2024-08-04 08:29:49','2024-08-04 08:29:49',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722760189;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722760189;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,1,'2024-08-04 08:29:52','2024-08-04 02:29:52',0,NULL),(10,'ssa/async/csv_cleanup','complete','2024-08-04 08:29:49','2024-08-04 08:29:49',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722760189;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722760189;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,1,'2024-08-04 08:29:52','2024-08-04 02:29:52',0,NULL),(11,'ssa/async/gcal_cleanup','complete','2024-08-04 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08:29:50',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722760190;s:18:\"\0*\0first_timestamp\";i:1722760190;s:13:\"\0*\0recurrence\";i:604800;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722760190;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:604800;}',1,1,'2024-08-04 08:29:52','2024-08-04 02:29:52',0,NULL),(14,'ssa/revisions/cleanup','pending','2024-08-05 08:29:51','2024-08-05 08:29:51',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722846591;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722846591;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,0,'0000-00-00 00:00:00','0000-00-00 00:00:00',0,NULL),(15,'ssa/async_actions/cleanup','pending','2024-08-05 08:29:51','2024-08-05 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08:29:52',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722846592;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722846592;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,0,'0000-00-00 00:00:00','0000-00-00 00:00:00',0,NULL),(20,'action_scheduler/migration_hook','complete','2024-08-04 09:02:20','2024-08-04 09:02:20',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1722762140;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1722762140;}',2,1,'2024-08-04 09:04:53','2024-08-04 03:04:53',0,NULL),(18,'ssa/async/gcal_cleanup','pending','2024-08-05 08:29:52','2024-08-05 08:29:52',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1722846592;s:18:\"\0*\0first_timestamp\";i:1722760189;s:13:\"\0*\0recurrence\";i:86400;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1722846592;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:86400;}',1,0,'0000-00-00 00:00:00','0000-00-00 00:00:00',0,NULL),(19,'ssa/blackout_dates/cleanup','pending','2024-08-11 08:29:52','2024-08-11 08:29:52',10,'[]','O:32:\"ActionScheduler_IntervalSchedule\":5:{s:22:\"\0*\0scheduled_timestamp\";i:1723364992;s:18:\"\0*\0first_timestamp\";i:1722760190;s:13:\"\0*\0recurrence\";i:604800;s:49:\"\0ActionScheduler_IntervalSchedule\0start_timestamp\";i:1723364992;s:53:\"\0ActionScheduler_IntervalSchedule\0interval_in_seconds\";i:604800;}',1,0,'0000-00-00 00:00:00','0000-00-00 00:00:00',0,NULL),(21,'action_scheduler/migration_hook','failed','2024-08-04 09:05:58','2024-08-04 09:05:58',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1722762358;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1722762358;}',2,1,'2024-08-04 09:07:16','2024-08-04 03:07:16',0,NULL),(22,'action_scheduler/migration_hook','complete','2024-08-04 19:37:47','2024-08-04 19:37:47',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1722800267;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1722800267;}',2,1,'2024-08-04 19:37:54','2024-08-04 13:37:54',0,NULL),(23,'action_scheduler/migration_hook','failed','2024-08-04 19:38:54','2024-08-04 19:38:54',10,'[]','O:30:\"ActionScheduler_SimpleSchedule\":2:{s:22:\"\0*\0scheduled_timestamp\";i:1722800334;s:41:\"\0ActionScheduler_SimpleSchedule\0timestamp\";i:1722800334;}',2,1,'2024-08-04 19:39:51','2024-08-04 13:39:51',0,NULL);
CREATE TABLE `xd7o_actionscheduler_claims` (
  `claim_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `date_created_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`claim_id`),
  KEY `date_created_gmt` (`date_created_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=172 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
CREATE TABLE `xd7o_actionscheduler_groups` (
  `group_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `slug` varchar(255) NOT NULL,
  PRIMARY KEY (`group_id`),
  KEY `slug` (`slug`(191))
) ENGINE=MyISAM AUTO_INCREMENT=3 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
INSERT INTO `xd7o_actionscheduler_groups` VALUES (1,''),(2,'action-scheduler-migration');
CREATE TABLE `xd7o_actionscheduler_logs` (
  `log_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `action_id` bigint(20) unsigned NOT NULL,
  `message` text NOT NULL,
  `log_date_gmt` datetime DEFAULT '0000-00-00 00:00:00',
  `log_date_local` datetime DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`log_id`),
  KEY `action_id` (`action_id`),
  KEY `log_date_gmt` (`log_date_gmt`)
) ENGINE=MyISAM AUTO_INCREMENT=40 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
INSERT INTO `xd7o_actionscheduler_logs` VALUES (1,7,'action created','2024-08-04 08:29:49','2024-08-04 08:29:49'),(2,8,'action created','2024-08-04 08:29:49','2024-08-04 08:29:49'),(3,9,'action created','2024-08-04 08:29:49','2024-08-04 08:29:49'),(4,10,'action created','2024-08-04 08:29:49','2024-08-04 08:29:49'),(5,11,'action created','2024-08-04 08:29:49','2024-08-04 08:29:49'),(6,12,'action created','2024-08-04 08:29:50','2024-08-04 08:29:50'),(7,13,'action created','2024-08-04 08:29:50','2024-08-04 08:29:50'),(8,7,'action started via WP Cron','2024-08-04 08:29:51','2024-08-04 08:29:51'),(9,7,'action complete via WP Cron','2024-08-04 08:29:51','2024-08-04 08:29:51'),(10,14,'action created','2024-08-04 08:29:51','2024-08-04 08:29:51'),(11,8,'action started via WP Cron','2024-08-04 08:29:51','2024-08-04 08:29:51'),(12,8,'action complete via WP Cron','2024-08-04 08:29:51','2024-08-04 08:29:51'),(13,15,'action created','2024-08-04 08:29:52','2024-08-04 08:29:52'),(14,9,'action started via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(15,9,'action complete via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(16,16,'action created','2024-08-04 08:29:52','2024-08-04 08:29:52'),(17,10,'action started via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(18,10,'action complete via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(19,17,'action created','2024-08-04 08:29:52','2024-08-04 08:29:52'),(20,11,'action started via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(21,11,'action complete via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(22,18,'action created','2024-08-04 08:29:52','2024-08-04 08:29:52'),(23,13,'action started via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(24,13,'action complete via WP Cron','2024-08-04 08:29:52','2024-08-04 08:29:52'),(25,19,'action created','2024-08-04 08:29:52','2024-08-04 08:29:52'),(26,12,'action started via WP Cron','2024-08-04 08:30:50','2024-08-04 08:30:50'),(27,12,'action complete via WP Cron','2024-08-04 08:30:51','2024-08-04 08:30:51'),(28,20,'action created','2024-08-04 09:01:21','2024-08-04 09:01:21'),(29,20,'action started via WP Cron','2024-08-04 09:04:32','2024-08-04 09:04:32'),(30,20,'action complete via WP Cron','2024-08-04 09:04:51','2024-08-04 09:04:51'),(31,21,'action created','2024-08-04 09:04:58','2024-08-04 09:04:58'),(32,21,'action started via Async Request','2024-08-04 09:07:15','2024-08-04 09:07:15'),(33,21,'action failed via Async Request: Scheduled action for action_scheduler/migration_hook will not be executed as no callbacks are registered.','2024-08-04 09:07:16','2024-08-04 09:07:16'),(34,22,'action created','2024-08-04 19:36:47','2024-08-04 19:36:47'),(35,22,'action started via Async Request','2024-08-04 19:37:54','2024-08-04 19:37:54'),(36,22,'action complete via Async Request','2024-08-04 19:37:54','2024-08-04 19:37:54'),(37,23,'action created','2024-08-04 19:37:54','2024-08-04 19:37:54'),(38,23,'action started via Async Request','2024-08-04 19:39:50','2024-08-04 19:39:50'),(39,23,'action failed via Async Request: Scheduled action for action_scheduler/migration_hook will not be executed as no callbacks are registered.','2024-08-04 19:39:51','2024-08-04 19:39:51');
CREATE TABLE `xd7o_cf7db_forms` (
  `id` bigint(20) NOT NULL AUTO_INCREMENT,
  `form_id` bigint(20) NOT NULL,
  `form_value` longtext NOT NULL,
  `form_date` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  PRIMARY KEY (`id`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
CREATE TABLE `xd7o_commentmeta` (
  `meta_id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `comment_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  `meta_key` varchar(255) DEFAULT NULL,
  `meta_value` longtext DEFAULT NULL,
  PRIMARY KEY (`meta_id`),
  KEY `comment_id` (`comment_id`),
  KEY `meta_key` (`meta_key`(191))
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
CREATE TABLE `xd7o_comments` (
  `comment_ID` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
  `comment_post_ID` bigint(20) unsigned NOT NULL DEFAULT 0,
  `comment_author` tinytext NOT NULL,
  `comment_author_email` varchar(100) NOT NULL DEFAULT '',
  `comment_author_url` varchar(200) NOT NULL DEFAULT '',
  `comment_author_IP` varchar(100) NOT NULL DEFAULT '',
  `comment_date` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `comment_date_gmt` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `comment_content` text NOT NULL,
  `comment_karma` int(11) NOT NULL DEFAULT 0,
  `comment_approved` varchar(20) NOT NULL DEFAULT '1',
  `comment_agent` varchar(255) NOT NULL DEFAULT '',
  `comment_type` varchar(20) NOT NULL DEFAULT 'comment',
  `comment_parent` bigint(20) unsigned NOT NULL DEFAULT 0,
  `user_id` bigint(20) unsigned NOT NULL DEFAULT 0,
  PRIMARY KEY (`comment_ID`),
  KEY `comment_post_ID` (`comment_post_ID`),
  KEY `comment_approved_date_gmt` (`comment_approved`,`comment_date_gmt`),
  KEY `comment_date_gmt` (`comment_date_gmt`),
  KEY `comment_parent` (`comment_parent`),
  KEY `comment_author_email` (`comment_author_email`(10))
) ENGINE=MyISAM AUTO_INCREMENT=2 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
CREATE TABLE `xd7o_imgoptimizations` (
  `id` int(32) NOT NULL AUTO_INCREMENT,
  `uuid` varchar(64) NOT NULL,
  `time` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
  `meta_id` int(32) NOT NULL,
  `saving` int(32) NOT NULL,
  `size_before` int(32) NOT NULL,
  `size_after` int(32) NOT NULL,
  `time_spent` int(32) NOT NULL,
  `percent_saved` int(32) NOT NULL,
  `thumb_size` varchar(128) NOT NULL,
  `img_path` varchar(512) NOT NULL DEFAULT '',
  `meta_value` text NOT NULL DEFAULT '',
  PRIMARY KEY (`id`)
) ENGINE=MyISAM AUTO_INCREMENT=99 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
INSERT INTO `xd7o_imgoptimizations` VALUES (1,'conc_14_66af490f48692','2024-08-04 03:25:43',14,18454,29590,11136,1,62,'thumbnail','3052222-2-150x150.png',''),(2,'conc_14_66af490f48692','2024-08-04 03:25:46',14,54167,81791,27624,4,66,'medium','3052222-2-300x295.png',''),(3,'conc_14_66af490f48692','2024-08-04 03:25:48',14,68160,100863,32703,5,67,'et-pb-post-main-image','3052222-2-400x250.png',''),(4,'conc_14_66af490f48692','2024-08-04 03:25:49',14,72367,108371,36004,6,66,'et-pb-portfolio-image','3052222-2-400x284.png',''),(5,'conc_14_66af490f48692','2024-08-04 03:25:54',14,103386,154921,51535,11,66,'et-pb-portfolio-module-image','3052222-2-510x382.png',''),(6,'conc_14_66af490f48692','2024-08-04 03:25:54',14,105958,158156,52198,12,66,'et-pb-image--responsive--phone','3052222-2-480x472.png',''),(7,'conc_14_66af490f48692','2024-08-04 03:25:54',14,105773,157732,51959,12,67,'et-pb-gallery-module-image-portrait','3052222-2-400x516.png',''),(8,'conc_14_66af490f48692','2024-08-04 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CREATE TABLE `xd7o_imgoptimizeractions` (
  `id` int(32) NOT NULL AUTO_INCREMENT,
  `img_id` int(32) NOT NULL,
  `time` datetime NOT NULL DEFAULT '0000-00-00 00:00:00',
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  `status` varchar(128) NOT NULL,
  `comment` varchar(128) NOT NULL,
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CREATE TABLE `xd7o_links` (
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  `link_url` varchar(255) NOT NULL DEFAULT '',
  `link_name` varchar(255) NOT NULL DEFAULT '',
  `link_image` varchar(255) NOT NULL DEFAULT '',
  `link_target` varchar(25) NOT NULL DEFAULT '',
  `link_description` varchar(255) NOT NULL DEFAULT '',
  `link_visible` varchar(20) NOT NULL DEFAULT 'Y',
  `link_owner` bigint(20) unsigned NOT NULL DEFAULT 1,
  `link_rating` int(11) NOT NULL DEFAULT 0,
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  `link_notes` mediumtext NOT NULL,
  `link_rss` varchar(255) NOT NULL DEFAULT '',
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  KEY `link_visible` (`link_visible`)
) ENGINE=MyISAM DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;
CREATE TABLE `xd7o_options` (
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  `option_value` longtext NOT NULL,
  `autoload` varchar(20) NOT NULL DEFAULT 'yes',
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  UNIQUE KEY `option_name` (`option_name`),
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) ENGINE=MyISAM AUTO_INCREMENT=795 DEFAULT CHARSET=utf8mb4 COLLATE=utf8mb4_unicode_520_ci;

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La siguiente actualización mayor será la <a href=\"https://make.wordpress.org/core/6-7/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">versión 6.7</a>, planificada para noviembre de 2024.</p>\n\n\n\n<p>Si tienes sitios con la actualizaciones automáticas en segundo plano activas el proceso de actualización empezará automáticamente.</p>\n\n\n\n<p>Puedes <a href=\"https://es.wordpress.org/latest-es_ES.zip\" rel=\"nofollow\">descargar WordPress 6.6.1 desde WordPress.org</a>, o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en «Actualizar ahora».</p>\n\n\n\n<p>Para más información sobre esta actualización <a href=\"https://wordpress.org/support/wordpress-version/version-6-6-1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visita el centro de ayuda</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Gracias a estos colaboradores de WordPress</h2>\n\n\n\n<p>Esta versión la <a href=\"https://profiles.wordpress.org/hellofromTonya\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tonya Mork</a> y <a href=\"https://profiles.wordpress.org/ellatrix/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ella</a>.</p>\n\n\n\n<p>WordPress 6.6.1 no habría sido posible sin las contribuciones de las siguientes personas. Su coordinación asíncrona a la hora de entregar las correcciones de mantenimiento y convertirlas en una versión estable es una declaración del potencial y la capacidad de la comunidad WordPress.</p>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/jorbin%22\">Aaron Jorbin</a>,&nbsp;<a href=\"https://profiles.wordpress.org/aaronrobertshaw\">Aaron Robertshaw</a>,&nbsp;<a href=\"https://profiles.wordpress.org/wildworks\">Aki Hamano</a>,&nbsp;<a href=\"https://profiles.wordpress.org/amitraj2203\">Amit Raj</a>,&nbsp;<a href=\"https://profiles.wordpress.org/atachibana/\">Akira Tachibana</a>,&nbsp;<a href=\"https://profiles.wordpress.org/afercia\">Andrea Fercia</a>,&nbsp;<a href=\"https://profiles.wordpress.org/andrewserong\">Andrew Serong</a>,&nbsp;<a href=\"https://profiles.wordpress.org/annezazu\">annezazu</a>,&nbsp;<a href=\"https://profiles.wordpress.org/ambrosiawt\">Art Smith</a>,&nbsp;<a href=\"https://profiles.wordpress.org/bgardner\">Brian Gardner</a>,&nbsp;<a href=\"https://profiles.wordpress.org/poena\">Carolina Nymark</a>,&nbsp;<a href=\"https://profiles.wordpress.org/cbirdsong\">cbirdsong</a>,&nbsp;<a href=\"https://profiles.wordpress.org/butterflymedia\">Ciprian</a>,&nbsp;<a href=\"https://profiles.wordpress.org/clarktbt\">Clark</a>,&nbsp;<a href=\"https://profiles.wordpress.org/courane01\">Courtney Robertson</a>,&nbsp;<a href=\"https://profiles.wordpress.org/talldanwp\">Daniel Richards</a>,&nbsp;<a href=\"https://profiles.wordpress.org/davidbaumwald\">David Baumwald</a>,&nbsp;<a href=\"https://profiles.wordpress.org/dmsnell\">Dennis Snell</a>,&nbsp;<a href=\"https://profiles.wordpress.org/dd32\">Dion Hulse</a>,&nbsp;<a href=\"https://profiles.wordpress.org/ellatrix\">Ella</a>,&nbsp;<a href=\"https://profiles.wordpress.org/annubis\">Eric-Oliver Mächler</a>,&nbsp;<a href=\"https://profiles.wordpress.org/fabiankaegy\">Fabian Kägy</a>,&nbsp;<a href=\"https://profiles.wordpress.org/mamaduka\">George Mamadashvili</a>,&nbsp;<a href=\"https://profiles.wordpress.org/jsnajdr\">Jarda Snajdr</a>,&nbsp;<a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>,&nbsp;<a href=\"https://profiles.wordpress.org/joedolson\">Joe Dolson</a>,&nbsp;<a href=\"https://profiles.wordpress.org/joen\">Joen A.</a>,&nbsp;<a href=\"https://profiles.wordpress.org/jonsurrell\">Jon Surrell</a>,&nbsp;<a href=\"https://profiles.wordpress.org/laurelfulford/\">laurelfulford</a><a>,&nbsp;</a><a href=\"https://profiles.wordpress.org/mciampini\">Marco Ciampini</a>,&nbsp;<a href=\"https://profiles.wordpress.org/santosguillamot\">Mario Santos</a>,&nbsp;<a href=\"https://profiles.wordpress.org/markhowellsmead\">Mark Howells-Mead</a>,&nbsp;<a href=\"https://profiles.wordpress.org/mukesh27%20\">Mukesh Panchal</a>,&nbsp;<a href=\"https://profiles.wordpress.org/neotrope\">neotrope</a>,&nbsp;<a href=\"https://profiles.wordpress.org/swissspidy\">Pascal Birchler</a>,&nbsp;<a href=\"https://profiles.wordpress.org/pbiron\">Paul Biron</a>,&nbsp;<a href=\"https://profiles.wordpress.org/ramonopoly\">ramonopoly</a>,&nbsp;<a href=\"https://profiles.wordpress.org/raquelandefeld\">Raquel</a>,&nbsp;<a href=\"https://profiles.wordpress.org/youknowriad\">Riad Benguella</a>,&nbsp;<a href=\"https://profiles.wordpress.org/richtabor\">Rich Tabor</a>,&nbsp;<a href=\"https://profiles.wordpress.org/noisysocks\">Robert Anderson</a>,&nbsp;<a href=\"https://profiles.wordpress.org/SergeyBiryukov\">Sergey Biryukov</a>,&nbsp;<a href=\"https://profiles.wordpress.org/coffee2code/\">Scott Reilly</a>,&nbsp;<a href=\"https://profiles.wordpress.org/sourav08\">Sourav Pahwa</a>,&nbsp;<a href=\"https://profiles.wordpress.org/sabernhardt\">Stephen Bernhardt</a>,&nbsp;<a href=\"https://profiles.wordpress.org/sunil25393\">SunilPrajapati</a>,&nbsp;<a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a>,&nbsp;<a href=\"https://profiles.wordpress.org/up1512001\">up1512001</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Cómo colaborar</h2>\n\n\n\n<p>Para participar en el desarrollo del núcleo de WordPress, ve al Trac, <a href=\"https://core.trac.wordpress.org/report/6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">elige un tique</a> y únete a la conversación en los canales <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">#core</a> y <a href=\"https://wordpress.slack.com/archives/C07BTF54N68\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">#6-7-release-leads</a>. ¿Necesitas ayuda? Consulta el <a href=\"https://make.wordpress.org/core/handbook/tutorials/faq-for-new-contributors/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">manual del colaborador del núcleo</a>.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://es.wordpress.org/2024/07/23/wordpress-6-6-1-actualizacion-de-mantenimiento/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"649724\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:79:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:24:\"WordPress 6.6 «Dorsey»\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://es.wordpress.org/2024/07/16/wordpress-6-6-dorsey/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://es.wordpress.org/2024/07/16/wordpress-6-6-dorsey/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 16 Jul 2024 22:22:23 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:3:{i:0;a:5:{s:4:\"data\";s:15:\"Actualizaciones\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:7:\"General\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:3:\"6.6\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=648864\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:342:\"Di hola a WordPress 6.6 «Dorsey», llamado así por el legendario estadounidense líder de big bands, Tommy Dorsey. Famoso por su trombón de tono suave y sus composiciones, la música de Dorsey cautivó al público por su profundidad emocional y vibrante energía. Deja que tu corazón se balancee, cante y se contonee al ritmo de [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"Luis Rull\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:60283:\"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1.jpeg\" alt=\"\" class=\"wp-image-648867\" srcset=\"https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1.jpeg 2048w, https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1-300x200.jpeg 300w, https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1-1024x683.jpeg 1024w, https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1-768x512.jpeg 768w, https://es.wordpress.org/files/2024/07/Release-Edition-Inline-Image-1-1536x1024.jpeg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" /></figure>\n\n\n\n<p>Di hola a WordPress 6.6 «Dorsey», llamado así por el legendario estadounidense líder de <em>big bands</em>, Tommy Dorsey. Famoso por su trombón de tono suave y sus composiciones, la música de Dorsey cautivó al público por su profundidad emocional y vibrante energía.</p>\n\n\n\n<p>Deja que tu corazón se balancee, cante y se contonee al ritmo de las notas metálicas del <a href=\"https://open.spotify.com/playlist/37i9dQZF1DZ06evO2TT3Ge?si=d9872e46371c4ed7\">sonido de la Dorsey Big Band</a> mientras exploras las nuevas características y mejoras de WordPress 6.6.</p>\n\n\n\n<h2 class=\"wp-block-heading\">¡Hola, 6.6!</h2>\n\n\n\n<p>WordPress 6.6 cumple la promesa de una web mejor aportando estilo, delicadeza y un gran conjunto de posibilidades creativas a la experiencia de creación de sitios. Esta versión te ayuda a hacer más cosas fácilmente, poniendo herramientas mejoradas al alcance de tu mano y dándote un poder entre bastidores sin precedentes . Encontrarás más formas de crear elementos de diseño bonitos y consistentes en todo el sitio, un nuevo diseño para previsualizaciones rápidas de páginas en el editor de sitios y la seguridad de las retrocesos automáticos en caso de actualizaciones automáticas fallidas de plugins, entre otras novedades.</p>\n\n\n\n<p>Además de las nuevas funciones, «Dorsey» sigue ofreciendo las mejoras de rendimiento y accesibilidad que puedes esperar de cada versión de WordPress. Explora lo que WordPress 6.6 puede ofrecerte y prepárate para que sus funciones lleven tus sitios a cotas desconocidas.</p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://es.wordpress.org/download/\">Descargar WordPress 6.6 «Dorsey»</a></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">Qué hay dentro de WordPress 6.6</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Añade más opciones de diseño a los temas de bloques</h3>\n\n\n\n<p>Crea conjuntos de colores o fuentes para multiplicar las combinaciones de diseño en un mismo tema. Estos conjuntos ofrecen posibilidades de diseño más compactas, permitiendo una variedad visual dentro de las directrices generales de estilo del sitio.</p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https://es.wordpress.org/files/2024/07/disenyo.png\" alt=\"\" class=\"wp-image-648868\" srcset=\"https://es.wordpress.org/files/2024/07/disenyo.png 900w, https://es.wordpress.org/files/2024/07/disenyo-300x300.png 300w, https://es.wordpress.org/files/2024/07/disenyo-150x150.png 150w, https://es.wordpress.org/files/2024/07/disenyo-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Simplifica tu flujo de trabajo con un nuevo diseño para las páginas en el editor. </h3>\n\n\n\n<p>Mira todo lo de tus páginas y una vista previa de cualquier página seleccionada antes de editarla mediante una nueva disposición en paralelo en el editor de sitios.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://es.wordpress.org/files/2024/07/flujo.png\"><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https://es.wordpress.org/files/2024/07/flujo.png\" alt=\"\" class=\"wp-image-648869\" srcset=\"https://es.wordpress.org/files/2024/07/flujo.png 900w, https://es.wordpress.org/files/2024/07/flujo-300x300.png 300w, https://es.wordpress.org/files/2024/07/flujo-150x150.png 150w, https://es.wordpress.org/files/2024/07/flujo-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></a></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Actualiza automáticamente tus plugins con total tranquilidad</h3>\n\n\n\n<p>Disfruta de la comodidad de las actualizaciones automáticas de plugins con la seguridad de las reversiones si algo va mal, ofreciendo a tu sitio un nuevo nivel de seguridad y funcionalidad mejorada a medida que esté disponible, sin tener que utilizar ni mucho tiempo ni mucho ancho de banda para hacerlo.</p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https://es.wordpress.org/files/2024/07/Actualizacion.png\" alt=\"\" class=\"wp-image-648865\" srcset=\"https://es.wordpress.org/files/2024/07/Actualizacion.png 900w, https://es.wordpress.org/files/2024/07/Actualizacion-300x300.png 300w, https://es.wordpress.org/files/2024/07/Actualizacion-150x150.png 150w, https://es.wordpress.org/files/2024/07/Actualizacion-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personaliza el contenido de los patrones sincronizados</h3>\n\n\n\n<p>Realiza cambios de contenido en cada instancia de un patrón sincronizado manteniendo un estilo coherente en todos ellos. Establece estas modificaciones para los bloques de encabezado, párrafo, botón e imagen cuando se coloquen en un patrón sincronizado.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://es.wordpress.org/files/2024/07/patrones.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https://es.wordpress.org/files/2024/07/patrones.png\" alt=\"\" class=\"wp-image-648870\" srcset=\"https://es.wordpress.org/files/2024/07/patrones.png 900w, https://es.wordpress.org/files/2024/07/patrones-300x300.png 300w, https://es.wordpress.org/files/2024/07/patrones-150x150.png 150w, https://es.wordpress.org/files/2024/07/patrones-768x768.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></a></figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rendimiento</h3>\n\n\n\n<p>WordPress 6.6 incluye actualizaciones importantes como la eliminación de llamadas redundantes a <code>WP_Theme_JSON</code>, la desactivación de la carga automática para opciones grandes y la eliminación de dependencias innecesarias de <em>polyfill</em>. Otros aspectos destacados incluyen la carga diferida de las incrustaciones en las entradas, una nueva directiva <code>data-wp-on-async</code>, y plantillas en el editor que se cargan aproximadamente un 35% más rápido en general.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Accesibilidad</h3>\n\n\n\n<p>Esta versión incluye 58 correcciones y mejoras de accesibilidad. Éstas se centran en aspectos fundamentales de la experiencia de WordPress, en particular el componente de vistas de datos que impulsa la nueva experiencia de edición del sitio y áreas como el «Insertador», que proporciona una forma clave de interactuar con bloques y patrones.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Y mucho más</h3>\n\n\n\n<p>Visita el <a href=\"https://es.wordpress.org/download/releases/6-6/\">escaparate de características</a> para obtener una visión completa de todas las nuevas funciones y mejoras de WordPress 6.6.</p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https://es.wordpress.org/download/releases/6-6/\">Ver todo lo nuevo</a></div>\n</div>\n\n\n\n<h2 class=\"wp-block-heading\">Más información sobre WordPress 6.6</h2>\n\n\n\n<p>Explora «<a href=\"https://learn.wordpress.org/\">Aprende WordPress</a>» para ver vídeos de instrucciones rápidas, <a href=\"https://learn.wordpress.org/social-learning/\">talleres online</a> y otros recursos gratuitos para mejorar tus conocimientos y habilidades de WordPress.</p>\n\n\n\n<p>La <a href=\"https://make.wordpress.org/core/wordpress-6-6-field-guide/\">guía de campo de WordPress 6.6</a> tiene información técnica detallada y <a href=\"https://make.wordpress.org/core/tag/dev-notes-6-6/\">notas para desarrolladores</a> que te ayudarán a crear con WordPress y sacar el máximo partido a esta versión. No olvides suscribirte al <a href=\"https://developer.wordpress.org/news/\">blog para desarrolladores</a> para obtener actualizaciones, tutoriales y otros contenidos útiles de WordPress para desarrolladores.</p>\n\n\n\n<p>Para obtener información sobre la instalación, los cambios en los archivos, las correcciones y otras actualizaciones, lee <a href=\"https://wordpress.org/documentation/wordpress-version/version-6-6/\">las notas de la versión 6.6</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">El equipo de la versión 6.6</h2>\n\n\n\n<p>Cada versión viene de la mano de un equipo de entusiastas colaboradores que ayudan a que todo vaya sobre ruedas. El equipo que ha dirigido la versión 6.6 es un grupo multidisciplinar de colaboradores siempre dispuestos a defender ideas, eliminar bloqueos y resolver problemas.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Líder de la versión: <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a></li>\n\n\n\n<li>Coordinador de la versión: <a href=\"https://profiles.wordpress.org/meher/\">Meher Bala</a></li>\n\n\n\n<li>Líder técnico del núcleo: <a href=\"https://profiles.wordpress.org/audrasjb/\">Jb Audras</a></li>\n\n\n\n<li>Líderes técnicos del editor: <a href=\"https://profiles.wordpress.org/ellatrix/\">Ella van Durpe</a>, <a href=\"https://profiles.wordpress.org/vcanales/\">Vicente Canales</a></li>\n\n\n\n<li>Líderes de triaje del núcleo: <a href=\"https://profiles.wordpress.org/oglekler/\">Olga Gleckler</a>, <a href=\"https://profiles.wordpress.org/nhrrob/\">Nazmul Hasan Robin</a></li>\n\n\n\n<li>Líderes de triaje del editor: <a href=\"https://profiles.wordpress.org/fabiankaegy/\">Fabian Kägy</a>, <a href=\"https://profiles.wordpress.org/colorful-tones/\">Damon Cook</a>&nbsp;</li>\n\n\n\n<li>Líderes de documentación: <a href=\"https://profiles.wordpress.org/juanmaguitar/\">JuanMa Garrido</a>, <a href=\"https://profiles.wordpress.org/jdy68/\">Jenny Dupuy</a>, <a href=\"https://profiles.wordpress.org/josepmoran/\">Josep Morán</a></li>\n\n\n\n<li>Líder de marketing y comunicaciones: <a href=\"https://profiles.wordpress.org/marybaum/\">Mary Baum</a></li>\n\n\n\n<li>Líder de pruebas: <a href=\"https://profiles.wordpress.org/annezazu/\">Anne McCarthy</a></li>\n\n\n\n<li>Líder de diseño: <a href=\"https://profiles.wordpress.org/richtabor/\">Rich Tabor</a></li>\n\n\n\n<li>Líder de rendimiento: <a href=\"https://profiles.wordpress.org/adamsilverstein/\">Adam Silverstein</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gracias, colaboradores</h2>\n\n\n\n<p>La misión de WordPress es <a href=\"https://es.wordpress.org/about/\">democratizar la publicación</a> y encarnar las <a href=\"https://opensource.org/definition-annotated\">libertades que conlleva el código abierto</a>. Una comunidad global y diversa de personas que colaboran para fortalecer el software respalda este esfuerzo.</p>\n\n\n\n<p>WordPress 6.6 refleja los incansables esfuerzos y la pasión de más de 630 colaboradores de al menos 51 países. En esta versión han colaborado por primera vez más de 150 personas.</p>\n\n\n\n<p>Su colaboración ha aportado más de 1.900 mejoras y correcciones, garantizando una versión estable para todos, un testimonio del poder y la capacidad de la comunidad de código abierto de WordPress.</p>\n\n\n\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-deep-blueberry-background-color has-background-dim-100 has-background-dim\"></span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-center has-light-grey-1-color has-text-color has-link-color has-small-font-size wp-elements-548c43b18eae032dab572b1e249738da\"><a href=\"https://profiles.wordpress.org/benniledl/\">!Benni</a> · <a href=\"https://profiles.wordpress.org/1naveengiri/\">1naveengiri</a> · <a href=\"https://profiles.wordpress.org/jorbin/\">Aaron Jorbin</a> · <a href=\"https://profiles.wordpress.org/aaronrobertshaw/\">Aaron Robertshaw</a> · <a href=\"https://profiles.wordpress.org/aatanasov/\">aatanasov</a> · <a href=\"https://profiles.wordpress.org/abditsori/\">abditsori</a> · <a href=\"https://profiles.wordpress.org/webcommsat/\">Abha Thakor</a> · <a href=\"https://profiles.wordpress.org/abhi3315/\">abhi3315</a> · <a href=\"https://profiles.wordpress.org/abhijitrakas/\">Abhijit Rakas</a> · <a href=\"https://profiles.wordpress.org/abitofmind/\">abitofmind</a> · <a href=\"https://profiles.wordpress.org/kawauso/\">Adam Harley (Kawauso)</a> · <a href=\"https://profiles.wordpress.org/adamsilverstein/\">Adam Silverstein</a> · <a href=\"https://profiles.wordpress.org/adeltahri/\">Adel Tahri</a> · <a href=\"https://profiles.wordpress.org/adrianduffell/\">adrianduffell</a> · <a href=\"https://profiles.wordpress.org/aezazshekh/\">Aezaz Shekh</a> · <a href=\"https://profiles.wordpress.org/chaion07/\">Ahmed Kabir Chaion</a> · <a href=\"https://profiles.wordpress.org/ajfleming/\">ajfleming</a> · <a href=\"https://profiles.wordpress.org/ajitbohra/\">Ajit Bohra</a> · <a href=\"https://profiles.wordpress.org/akashdhawade/\">Akash Dhawade</a> · <a href=\"https://profiles.wordpress.org/wildworks/\">Aki Hamano</a> · <a href=\"https://profiles.wordpress.org/atachibana/\">Akira Tachibana</a> · <a href=\"https://profiles.wordpress.org/akmelias/\">akmelias</a> · <a href=\"https://profiles.wordpress.org/alanfuller/\">Alan Fuller</a> · <a href=\"https://profiles.wordpress.org/aljullu/\">Albert Juhé Lluveras</a> · <a href=\"https://profiles.wordpress.org/alesflex/\">alesflex</a> · <a href=\"https://profiles.wordpress.org/xknown/\">Alex Concha</a> · <a href=\"https://profiles.wordpress.org/cawa-93/\">Alex Kozack</a> · <a href=\"https://profiles.wordpress.org/ajlende/\">Alex Lende</a> · <a href=\"https://profiles.wordpress.org/alexstine/\">Alex Stine</a> · <a href=\"https://profiles.wordpress.org/alexandrebuffet/\">Alexandre Buffet</a> · <a href=\"https://profiles.wordpress.org/alexminza/\">alexminza</a> · <a href=\"https://profiles.wordpress.org/firewatch/\">allilevine</a> · <a href=\"https://profiles.wordpress.org/mrfoxtalbot/\">Alvaro Gómez</a> · <a href=\"https://profiles.wordpress.org/amanias1977/\">amanias1977</a> · <a href=\"https://profiles.wordpress.org/alh0319/\">Amber Hinds</a> · <a href=\"https://profiles.wordpress.org/amirthepiper/\">Amir Abbas</a> · <a href=\"https://profiles.wordpress.org/amisiewicz/\">amisiewicz</a> · <a href=\"https://profiles.wordpress.org/amitraj2203/\">Amit Raj</a> · <a href=\"https://profiles.wordpress.org/anamarijapapic/\">Anamarija Papić</a> · <a href=\"https://profiles.wordpress.org/anlino/\">Anders Norén</a> · <a href=\"https://profiles.wordpress.org/andr3ribeiro/\">Andre Ribeiro</a> · <a href=\"https://profiles.wordpress.org/afercia/\">Andrea Fercia</a> · <a href=\"https://profiles.wordpress.org/awetz583/\">Andrea Roenning</a> · <a href=\"https://profiles.wordpress.org/andraganescu/\">Andrei Draganescu</a> · <a href=\"https://profiles.wordpress.org/euthelup/\">Andrei Lupu</a> · <a href=\"https://profiles.wordpress.org/andrewhayward/\">Andrew Hayward</a> · <a href=\"https://profiles.wordpress.org/l1nuxjedi/\">Andrew Hutchings</a> · <a href=\"https://profiles.wordpress.org/nacin/\">Andrew Nacin</a> · <a href=\"https://profiles.wordpress.org/azaozz/\">Andrew Ozz</a> · <a href=\"https://profiles.wordpress.org/andrewserong/\">Andrew Serong</a> · <a href=\"https://profiles.wordpress.org/oandregal/\">André Maneiro</a> · <a href=\"https://profiles.wordpress.org/afragen/\">Andy Fragen</a> · <a href=\"https://profiles.wordpress.org/aneeshd16/\">Aneesh Devasthale</a> · <a href=\"https://profiles.wordpress.org/angelasjin/\">Angela Jin</a> · <a href=\"https://profiles.wordpress.org/anilvaza/\">Anil Vaza</a> · <a href=\"https://profiles.wordpress.org/ankit-k-gupta/\">Ankit K Gupta</a> · <a href=\"https://profiles.wordpress.org/ankitmaru/\">Ankit Panchal</a> · <a href=\"https://profiles.wordpress.org/annezazu/\">Anne McCarthy</a> · <a href=\"https://profiles.wordpress.org/antpb/\">Anthony Burchell</a> · <a href=\"https://profiles.wordpress.org/antonvlasenko/\">Anton Vlasenko</a> · <a href=\"https://profiles.wordpress.org/aristath/\">Ari Stathopoulos</a> · <a href=\"https://profiles.wordpress.org/artemiosans/\">Artemio Morales</a> · <a href=\"https://profiles.wordpress.org/arthur791004/\">Arthur Chu</a> · <a href=\"https://profiles.wordpress.org/artpi/\">Artur Piszek</a> · <a href=\"https://profiles.wordpress.org/dextorlobo/\">Arun Sharma</a> · <a href=\"https://profiles.wordpress.org/ideag/\">Arunas Liuiza</a> · <a href=\"https://profiles.wordpress.org/asheshmagar/\">Ashesh Magar</a> · <a href=\"https://profiles.wordpress.org/imasikur22/\">Asiqur Rahman</a> · <a href=\"https://profiles.wordpress.org/mohonchandra/\">Asish Chandra Mohon</a> · <a href=\"https://profiles.wordpress.org/aslamdoctor/\">Aslam Doctor</a> · <a href=\"https://profiles.wordpress.org/alisongodar/\">asmittle</a> · <a href=\"https://profiles.wordpress.org/aurooba/\">Aurooba Ahmed</a> · <a href=\"https://profiles.wordpress.org/ayeshrajans/\">Ayesh Karunaratne</a> · <a href=\"https://profiles.wordpress.org/balub/\">Balu B</a> · <a href=\"https://profiles.wordpress.org/bangank36/\">bangank36</a> · <a href=\"https://profiles.wordpress.org/bartkalisz/\">Bart Kalisz</a> · <a href=\"https://profiles.wordpress.org/beafialho/\">Beatriz Fialho</a> · <a href=\"https://profiles.wordpress.org/beaulebens/\">Beau Lebens</a> · <a href=\"https://profiles.wordpress.org/scruffian/\">Ben Dwyer</a> · <a href=\"https://profiles.wordpress.org/benlk/\">Ben Keith</a> · <a href=\"https://profiles.wordpress.org/britner/\">Ben Ritner – Kadence WP</a> · <a href=\"https://profiles.wordpress.org/benjaminpick/\">Benjamin Pick</a> · <a href=\"https://profiles.wordpress.org/benjamin_zekavica/\">Benjamin Zekavica</a> · <a href=\"https://profiles.wordpress.org/benjpw/\">benjpw</a> · <a href=\"https://profiles.wordpress.org/bernhard-reiter/\">bernhard-reiter</a> · <a href=\"https://profiles.wordpress.org/bph/\">Birgit Pauli-Haack</a> · <a href=\"https://profiles.wordpress.org/bissy/\">bissy</a> · <a href=\"https://profiles.wordpress.org/oldrup/\">Bjarne Oldrup</a> · <a href=\"https://profiles.wordpress.org/blackbam/\">Blackbam</a> · <a href=\"https://profiles.wordpress.org/blockify/\">Blockify</a> · <a href=\"https://profiles.wordpress.org/bnewboldbsky/\">bnewboldbsky</a> · <a href=\"https://profiles.wordpress.org/bjorsch/\">Brad Jorsch</a> · <a href=\"https://profiles.wordpress.org/bgoewert/\">Brennan Goewert</a> · <a href=\"https://profiles.wordpress.org/ironprogrammer/\">Brian Alexander</a> · <a href=\"https://profiles.wordpress.org/bacoords/\">Brian Coords</a> · <a href=\"https://profiles.wordpress.org/bgardner/\">Brian Gardner</a> · <a href=\"https://profiles.wordpress.org/bgosnell/\">Brian Gosnell</a> · <a href=\"https://profiles.wordpress.org/masteradhoc/\">Brian Haas</a> · <a href=\"https://profiles.wordpress.org/bridgetwillard/\">Bridget Willard</a> · <a href=\"https://profiles.wordpress.org/brookemk/\">Brooke</a> · <a href=\"https://profiles.wordpress.org/freibergergarcia/\">Bruno Freiberger Garcia</a> · <a href=\"https://profiles.wordpress.org/burnuser/\">burnuser</a> · <a href=\"https://profiles.wordpress.org/icaleb/\">Caleb Burks</a> · <a href=\"https://profiles.wordpress.org/stringpiggy/\">Candy</a> · <a href=\"https://profiles.wordpress.org/cbravobernal/\">Carlos Bravo</a> · <a href=\"https://profiles.wordpress.org/carlosgprim/\">Carlos G. P.</a> · <a href=\"https://profiles.wordpress.org/poena/\">Carolina Nymark</a> · <a href=\"https://profiles.wordpress.org/cbirdsong/\">cbirdsong</a> · <a href=\"https://profiles.wordpress.org/shireling/\">Chad Chadbourne</a> · <a href=\"https://profiles.wordpress.org/caercam/\">Charlie Merland</a> · <a href=\"https://profiles.wordpress.org/cbringmann/\">Chloe Bringmann</a> · <a href=\"https://profiles.wordpress.org/chouby/\">Chouby</a> · <a href=\"https://profiles.wordpress.org/jazzs3quence/\">Chris Reynolds</a> · <a href=\"https://profiles.wordpress.org/chrisdotdotdot/\">chrisdotdotdot</a> · <a href=\"https://profiles.wordpress.org/christopherplus/\">Christopher</a> · <a href=\"https://profiles.wordpress.org/costdev/\">Colin Stewart</a> · <a href=\"https://profiles.wordpress.org/colind/\">ColinD</a> · <a href=\"https://profiles.wordpress.org/colle/\">colle</a> · <a href=\"https://profiles.wordpress.org/comecaramelos/\">comecaramelos</a> · <a href=\"https://profiles.wordpress.org/cotobago/\">Constantine Vasilyev</a> · <a href=\"https://profiles.wordpress.org/cookiesfordevo/\">CookiesForDevo</a> · <a href=\"https://profiles.wordpress.org/coreymckrill/\">Corey McKrill</a> · <a href=\"https://profiles.wordpress.org/craigfrancis/\">Craig Francis</a> · <a href=\"https://profiles.wordpress.org/crazytonyli/\">crazytonyli</a> · <a href=\"https://profiles.wordpress.org/cwhitmore/\">Cullen Whitmore</a> · <a href=\"https://profiles.wordpress.org/curdin/\">Curdin Krummenacher</a> · <a href=\"https://profiles.wordpress.org/cyrus11/\">cyrus11</a> · <a href=\"https://profiles.wordpress.org/daledupreez/\">Dale du Preez</a> · <a href=\"https://profiles.wordpress.org/colorful tones/\">Damon Cook</a> · <a href=\"https://profiles.wordpress.org/colorful-tones/\">Damon Cook</a> · <a href=\"https://profiles.wordpress.org/dansoschin/\">Dan Soschin</a> · <a href=\"https://profiles.wordpress.org/daniguardiola/\">Dani Guardiola</a> · <a href=\"https://profiles.wordpress.org/talldanwp/\">Daniel Richards</a> · <a href=\"https://profiles.wordpress.org/darerodz/\">darerodz</a> · <a href=\"https://profiles.wordpress.org/nerrad/\">Darren Ethier (nerrad)</a> · <a href=\"https://profiles.wordpress.org/darshitrajyaguru97/\">Darshit Rajyaguru</a> · <a href=\"https://profiles.wordpress.org/dav4/\">dav4</a> · <a href=\"https://profiles.wordpress.org/davecpage/\">Dave Page</a> · <a href=\"https://profiles.wordpress.org/diggeddy/\">David</a> · <a href=\"https://profiles.wordpress.org/davidakennedy/\">David A. Kennedy</a> · <a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a> · <a href=\"https://profiles.wordpress.org/davidbinda/\">David Biňovec</a> · <a href=\"https://profiles.wordpress.org/davidabowman/\">David Bowman</a> · <a href=\"https://profiles.wordpress.org/dpcalhoun/\">David Calhoun</a> · <a href=\"https://profiles.wordpress.org/dlh/\">David Herrera</a> · <a href=\"https://profiles.wordpress.org/dkjensen/\">David Jensen</a> · <a href=\"https://profiles.wordpress.org/justlevine/\">David Levine</a> · <a href=\"https://profiles.wordpress.org/daviedr/\">David Rozando</a> · <a href=\"https://profiles.wordpress.org/get_dave/\">David Smith</a> · <a href=\"https://profiles.wordpress.org/davideferre/\">davideferre</a> · <a href=\"https://profiles.wordpress.org/rxnlabs/\">De’Yonté W.</a> · <a href=\"https://profiles.wordpress.org/dsas/\">Dean Sas</a> · <a href=\"https://profiles.wordpress.org/deeppatel8950/\">Deep Patel</a> · <a href=\"https://profiles.wordpress.org/deepakvijayan/\">Deepak Vijayan</a> · <a href=\"https://profiles.wordpress.org/dingo_d/\">Denis Žoljom</a> · <a href=\"https://profiles.wordpress.org/dmsnell/\">Dennis Snell</a> · <a href=\"https://profiles.wordpress.org/derekblank/\">Derek Blank</a> · <a href=\"https://profiles.wordpress.org/dernin/\">Devin Curtis</a> · <a href=\"https://profiles.wordpress.org/dharm1025/\">Dharmesh Patel</a> · <a href=\"https://profiles.wordpress.org/dhrumilk/\">Dhrumil Kumbhani</a> · <a href=\"https://profiles.wordpress.org/dhruval04/\">Dhruval Shah</a> · <a href=\"https://profiles.wordpress.org/dhruvang21/\">dhruvang21</a> · <a href=\"https://profiles.wordpress.org/dhruvkb/\">dhruvkb</a> · <a href=\"https://profiles.wordpress.org/diedeexterkate/\">DiedeExterkate</a> · <a href=\"https://profiles.wordpress.org/dilipbheda/\">Dilip Bheda</a> · <a href=\"https://profiles.wordpress.org/dd32/\">Dion Hulse</a> · <a href=\"https://profiles.wordpress.org/itsjustdj/\">DJ</a> · <a href=\"https://profiles.wordpress.org/djzone/\">DjZoNe</a> · <a href=\"https://profiles.wordpress.org/ocean90/\">Dominik Schilling</a> · <a href=\"https://profiles.wordpress.org/drewapicture/\">Drew Jaynes</a> · <a href=\"https://profiles.wordpress.org/drrxbracho/\">drrxbracho</a> · <a href=\"https://profiles.wordpress.org/elrae/\">Earle Davies</a> · <a href=\"https://profiles.wordpress.org/talksina/\">Elena Brescacin</a> · <a href=\"https://profiles.wordpress.org/ellatrix/\">Ella van&nbsp;Durpe</a> · <a href=\"https://profiles.wordpress.org/manooweb/\">Emmanuel Hesry</a> · <a href=\"https://profiles.wordpress.org/enej/\">Enej Bajgorić</a> · <a href=\"https://profiles.wordpress.org/garridinsi/\">Eneko Garrido</a> · <a href=\"https://profiles.wordpress.org/enodekciw/\">enodekciw</a> · <a href=\"https://profiles.wordpress.org/lopo/\">Enrico Battocchi</a> · <a href=\"https://profiles.wordpress.org/enricosorcinelli/\">Enrico Sorcinelli</a> · <a href=\"https://profiles.wordpress.org/kebbet/\">Erik</a> · <a href=\"https://profiles.wordpress.org/estelaris/\">Estela Rueda</a> · <a href=\"https://profiles.wordpress.org/evanltd/\">evanltd</a> · <a href=\"https://profiles.wordpress.org/fabiankaegy/\">Fabian Kägy</a> · <a href=\"https://profiles.wordpress.org/gaambo/\">Fabian Todt</a> · <a href=\"https://profiles.wordpress.org/faisal03/\">Faisal Alvi</a> · <a href=\"https://profiles.wordpress.org/fanly/\">Fanly</a> · <a href=\"https://profiles.wordpress.org/iamfarhan09/\">Farhan Ahmed</a> · <a href=\"https://profiles.wordpress.org/flixos90/\">Felix Arntz</a> · <a href=\"https://profiles.wordpress.org/flabernardez/\">Flavia Bernárdez Rodríguez</a> · <a href=\"https://profiles.wordpress.org/mista-flo/\">Florian TIAR</a> · <a href=\"https://profiles.wordpress.org/f-j-kaiser/\">Franz Josef Kaiser</a> · <a href=\"https://profiles.wordpress.org/lunule/\">Gabor Lippert</a> · <a href=\"https://profiles.wordpress.org/galbaras/\">Gal Baras</a> · <a href=\"https://profiles.wordpress.org/voldemortensen/\">Garth Mortensen</a> · <a href=\"https://profiles.wordpress.org/garyj/\">Gary Jones</a> · <a href=\"https://profiles.wordpress.org/mamaduka/\">George Mamadashvili</a> · <a href=\"https://profiles.wordpress.org/georgestephanis/\">George Stephanis</a> · <a href=\"https://profiles.wordpress.org/geriux/\">Gerardo Pacheco</a> · <a href=\"https://profiles.wordpress.org/glendaviesnz/\">Glen Davies</a> · <a href=\"https://profiles.wordpress.org/blepoxp/\">Glenn Ansley</a> · <a href=\"https://profiles.wordpress.org/grantmkin/\">Grant M. Kinney</a> · <a href=\"https://profiles.wordpress.org/gziolo/\">Greg Ziółkowski</a> · <a href=\"https://profiles.wordpress.org/wido/\">Guido Scialfa</a> · <a href=\"https://profiles.wordpress.org/priethor/\">Héctor Prieto</a> · <a href=\"https://profiles.wordpress.org/hakre/\">hakre</a> · <a href=\"https://profiles.wordpress.org/hanneslsm/\">hanneslsm</a> · <a href=\"https://profiles.wordpress.org/hage/\">Hans-Gerd Gerhards</a> · <a href=\"https://profiles.wordpress.org/haritpanchal/\">Harit Panchal</a> · <a href=\"https://profiles.wordpress.org/harshgajipara/\">Harsh Gajipara</a> · <a href=\"https://profiles.wordpress.org/hazdiego/\">Haz</a> · <a href=\"https://profiles.wordpress.org/heinperu/\">heinvv</a> · <a href=\"https://profiles.wordpress.org/helgatheviking/\">HelgaTheViking</a> · <a href=\"https://profiles.wordpress.org/hinnerk/\">Hinnerk Altenburg</a> · <a href=\"https://profiles.wordpress.org/hbhalodia/\">Hit Bhalodia</a> · <a href=\"https://profiles.wordpress.org/hitendra-chopda/\">Hitendra Chopda</a> · <a href=\"https://profiles.wordpress.org/humanify/\">humanify</a> · <a href=\"https://profiles.wordpress.org/huubl/\">huubl</a> · <a href=\"https://profiles.wordpress.org/huzaifaalmesbah/\">Huzaifa Al Mesbah</a> · <a href=\"https://profiles.wordpress.org/ianbelanger/\">Ian Belanger</a> · <a href=\"https://profiles.wordpress.org/ignatiusjeroe/\">ignatiusjeroe</a> · <a href=\"https://profiles.wordpress.org/imranhasanraaz/\">Imran</a> · <a href=\"https://profiles.wordpress.org/inwerpsel/\">inwerpsel</a> · <a href=\"https://profiles.wordpress.org/ipstenu/\">Ipstenu (Mika Epstein)</a> · <a href=\"https://profiles.wordpress.org/isabel_brison/\">Isabel Brison</a> · <a href=\"https://profiles.wordpress.org/itpathsolutions/\">IT Path Solutions</a> · <a href=\"https://profiles.wordpress.org/ivanottinger/\">ivanottinger</a> · <a href=\"https://profiles.wordpress.org/weijland/\">Jaap Weijland</a> · <a href=\"https://profiles.wordpress.org/jpstevens/\">Jack Stevens</a> · <a href=\"https://profiles.wordpress.org/jaclync/\">jaclync</a> · <a href=\"https://profiles.wordpress.org/jameskoster/\">James Koster</a> · <a href=\"https://profiles.wordpress.org/jwgoedert/\">James Wesley Goedert</a> · <a href=\"https://profiles.wordpress.org/xhemals/\">Jamie Speller</a> · <a href=\"https://profiles.wordpress.org/janboddez/\">Jan Boddez</a> · <a href=\"https://profiles.wordpress.org/jtolleouw/\">Jansen Tolle</a> · <a href=\"https://profiles.wordpress.org/janthiel/\">janthiel</a> · <a href=\"https://profiles.wordpress.org/jsnajdr/\">Jarda Snajdr</a> · <a href=\"https://profiles.wordpress.org/szopserwis/\">Jarek Mazurczak</a> · <a href=\"https://profiles.wordpress.org/jpolakovic/\">Jaroslav “Dero” Polakovic</a> · <a href=\"https://profiles.wordpress.org/jason_the_adams/\">Jason Adams</a> · <a href=\"https://profiles.wordpress.org/pbking/\">Jason Crist</a> · <a href=\"https://profiles.wordpress.org/jsnjohnston/\">Jason Johnston</a> · <a href=\"https://profiles.wordpress.org/madtownlems/\">Jason LeMahieu (MadtownLems)</a> · <a href=\"https://profiles.wordpress.org/javiercasares/\">Javier Casares</a> · <a href=\"https://profiles.wordpress.org/jayanthparthsarathy/\">jayanthparthsarathy</a> · <a href=\"https://profiles.wordpress.org/jdekhtiar/\">jdekhtiar</a> · <a href=\"https://profiles.wordpress.org/audrasjb/\">Jean-Baptiste Audras</a> · <a href=\"https://profiles.wordpress.org/krokodok/\">Jeff Chi</a> · <a href=\"https://profiles.wordpress.org/jffng/\">Jeff Ong</a> · <a href=\"https://profiles.wordpress.org/jeffpaul/\">Jeffrey Paul</a> · <a href=\"https://profiles.wordpress.org/jeflopodev/\">jeflopo</a> · <a href=\"https://profiles.wordpress.org/jdy68/\">Jenny Dupuy</a> · <a href=\"https://profiles.wordpress.org/jeremyfelt/\">Jeremy Felt</a> · <a href=\"https://profiles.wordpress.org/jeherve/\">Jeremy Herve</a> · <a href=\"https://profiles.wordpress.org/jpry/\">Jeremy Pry</a> · <a href=\"https://profiles.wordpress.org/jeryj/\">Jerry Jones</a> · <a href=\"https://profiles.wordpress.org/amieiro/\">Jesús Amieiro</a> · <a href=\"https://profiles.wordpress.org/onmauitime/\">Jess</a> · <a href=\"https://profiles.wordpress.org/luminuu/\">Jessica Lyschik</a> · <a href=\"https://profiles.wordpress.org/jhned/\">jhned</a> · <a href=\"https://profiles.wordpress.org/jigar-bhanushali/\">Jigar Bhanushali</a> · <a href=\"https://profiles.wordpress.org/jipmoors/\">Jip Moors</a> · <a href=\"https://profiles.wordpress.org/jivedig/\">JiveDig</a> · <a href=\"https://profiles.wordpress.org/joedolson/\">Joe Dolson</a> · <a href=\"https://profiles.wordpress.org/joemcgill/\">Joe McGill</a> · <a href=\"https://profiles.wordpress.org/joen/\">Joen Asmussen</a> · <a href=\"https://profiles.wordpress.org/timse201/\">Johannes Jülg</a> · <a href=\"https://profiles.wordpress.org/johnbillion/\">John Blackbourn</a> · <a href=\"https://profiles.wordpress.org/johnillo/\">John Espiritu</a> · <a href=\"https://profiles.wordpress.org/johnny5/\">John Godley</a> · <a href=\"https://profiles.wordpress.org/bitmachina/\">John Hooks</a> · <a href=\"https://profiles.wordpress.org/johnjamesjacoby/\">John James Jacoby</a> · <a href=\"https://profiles.wordpress.org/jonsurrell/\">Jon Surrell</a> · <a href=\"https://profiles.wordpress.org/jon092/\">jon092</a> · <a href=\"https://profiles.wordpress.org/jaruzek/\">Jonathan</a> · <a href=\"https://profiles.wordpress.org/psykro/\">Jonathan Bossenger</a> · <a href=\"https://profiles.wordpress.org/desrosj/\">Jonathan Desrosiers</a> · <a href=\"https://profiles.wordpress.org/n2erjo00/\">Joni Erkkilä</a> · <a href=\"https://profiles.wordpress.org/spacedmonkey/\">Jonny Harris</a> · <a href=\"https://profiles.wordpress.org/jordesign/\">jordesign</a> · <a href=\"https://profiles.wordpress.org/jorgefilipecosta/\">Jorge Costa</a> · <a href=\"https://profiles.wordpress.org/josevarghese/\">Jose Varghese</a> · <a href=\"https://profiles.wordpress.org/josepmoran/\">Josep Morán</a> · <a href=\"https://profiles.wordpress.org/josephscott/\">Joseph Scott</a> · <a href=\"https://profiles.wordpress.org/verygoode/\">Joshua Goode</a> · <a href=\"https://profiles.wordpress.org/jossnaz/\">Jossnaz</a> · <a href=\"https://profiles.wordpress.org/juanfra/\">Juan Aldasoro</a> · <a href=\"https://profiles.wordpress.org/juanmaguitar/\">JuanMa Garrido</a> · <a href=\"https://profiles.wordpress.org/jules/\">jules</a> · <a href=\"https://profiles.wordpress.org/juliemoynat/\">Julie Moynat</a> · <a href=\"https://profiles.wordpress.org/jrf/\">Juliette Reinders Folmer</a> · <a href=\"https://profiles.wordpress.org/juliobox/\">Julio Potier</a> · <a href=\"https://profiles.wordpress.org/greenshady/\">Justin Tadlock</a> · <a href=\"https://profiles.wordpress.org/justnorris/\">justnorris</a> · <a href=\"https://profiles.wordpress.org/jyolsna/\">Jyolsna J E</a> · <a href=\"https://profiles.wordpress.org/kadamwhite/\">K. Adam White</a> · <a href=\"https://profiles.wordpress.org/kafleg/\">KafleG</a> · <a href=\"https://profiles.wordpress.org/kevin940726/\">Kai Hao</a> · <a href=\"https://profiles.wordpress.org/kajalgohel/\">Kajal Gohel</a> · <a href=\"https://profiles.wordpress.org/kamran8176/\">kamran8176</a> · <a href=\"https://profiles.wordpress.org/kapilpaul/\">Kapil Paul</a> · <a href=\"https://profiles.wordpress.org/karlijnbk/\">Karlijn Bok</a> · <a href=\"https://profiles.wordpress.org/karolmanijak/\">Karol Manijak</a> · <a href=\"https://profiles.wordpress.org/thekt12/\">Karthik Thayyil</a> · <a href=\"https://profiles.wordpress.org/zoonini/\">Kathryn Presner</a> · <a href=\"https://profiles.wordpress.org/kellenmace/\">Kellen Mace</a> · <a href=\"https://profiles.wordpress.org/ryelle/\">Kelly Choyce-Dwan</a> · <a href=\"https://profiles.wordpress.org/keoshi/\">keoshi</a> · <a href=\"https://profiles.wordpress.org/kevinwhoffman/\">Kevin Hoffman</a> · <a href=\"https://profiles.wordpress.org/khokansardar/\">Khokan Sardar</a> · <a href=\"https://profiles.wordpress.org/killua99/\">killua99</a> · <a href=\"https://profiles.wordpress.org/kirasong/\">Kira Schroder</a> · <a href=\"https://profiles.wordpress.org/kitchin/\">kitchin</a> · <a href=\"https://profiles.wordpress.org/ixkaito/\">Kite</a> · <a href=\"https://profiles.wordpress.org/kjellr/\">Kjell Reigstad</a> · <a href=\"https://profiles.wordpress.org/kkmuffme/\">kkmuffme</a> · <a href=\"https://profiles.wordpress.org/kmvan/\">kmvan</a> · <a href=\"https://profiles.wordpress.org/kovshenin/\">Konstantin Kovshenin</a> · <a href=\"https://profiles.wordpress.org/kristastevens/\">kristastevens</a> · <a href=\"https://profiles.wordpress.org/kristenfisher427/\">kristenfisher427</a> · <a href=\"https://profiles.wordpress.org/krupajnanda/\">Krupa Nanda</a> · <a href=\"https://profiles.wordpress.org/krupalpanchal/\">Krupal Panchal</a> · <a href=\"https://profiles.wordpress.org/kushang78/\">Kushang Tailor</a> · <a href=\"https://profiles.wordpress.org/kyleak/\">kyleak</a> · <a href=\"https://profiles.wordpress.org/mlaetitia/\">Lae</a> · <a href=\"https://profiles.wordpress.org/lanresmith/\">Lanre Smith</a> · <a href=\"https://profiles.wordpress.org/lgersman/\">Lars Gersmann</a> · <a href=\"https://profiles.wordpress.org/newyorkerlaura/\">Laura Byrne</a> · <a href=\"https://profiles.wordpress.org/laurelfulford/\">laurelfulford</a> · <a href=\"https://profiles.wordpress.org/oncecoupled/\">Lauren</a> · <a href=\"https://profiles.wordpress.org/laurlittle/\">Lauren Stein</a> · <a href=\"https://profiles.wordpress.org/peexy/\">Laurent Naudier</a> · <a href=\"https://profiles.wordpress.org/leemon/\">leemon</a> · <a href=\"https://profiles.wordpress.org/0mirka00/\">Lena Morita</a> · <a href=\"https://profiles.wordpress.org/leonidasmilossis/\">Leonidas Milosis</a> · <a href=\"https://profiles.wordpress.org/rudlinkon/\">Linkon Miyan</a> · <a href=\"https://profiles.wordpress.org/liviopv/\">liviopv</a> · <a href=\"https://profiles.wordpress.org/louiswol94/\">Louis Wolmarans</a> · <a href=\"https://profiles.wordpress.org/thelovekesh/\">Lovekesh Kumar</a> · <a href=\"https://profiles.wordpress.org/luboslives/\">luboslives</a> · <a href=\"https://profiles.wordpress.org/gigitux/\">Luigi</a> · <a href=\"https://profiles.wordpress.org/lardsax/\">Luis</a> · <a href=\"https://profiles.wordpress.org/interdevel/\">Luis Molina (interdevel)</a> · <a href=\"https://profiles.wordpress.org/luisherranz/\">luisherranz</a> · <a href=\"https://profiles.wordpress.org/lyonmuller/\">Lyon Müller</a> · <a href=\"https://profiles.wordpress.org/pagelab/\">Márcio Duarte</a> · <a href=\"https://profiles.wordpress.org/madhudollu/\">Madhu Dollu</a> · <a href=\"https://profiles.wordpress.org/onemaggie/\">Maggie Cabrera</a> · <a href=\"https://profiles.wordpress.org/mai21/\">Mai</a> · <a href=\"https://profiles.wordpress.org/makdiahussain/\">Makdia Hussain</a> · <a href=\"https://profiles.wordpress.org/manfcarlo/\">manfcarlo</a> · <a href=\"https://profiles.wordpress.org/manojmaharrshi/\">Manoj Maharrshi</a> · <a href=\"https://profiles.wordpress.org/mdxfr/\">Marc</a> · <a href=\"https://profiles.wordpress.org/marc4/\">Marc Armengou</a> · <a href=\"https://profiles.wordpress.org/fullofcaffeine/\">Marcelo de Moraes Serpa</a> · <a href=\"https://profiles.wordpress.org/mciampini/\">Marco Ciampini</a> · <a href=\"https://profiles.wordpress.org/pereirinha/\">Marco Pereirinha</a> · <a href=\"https://profiles.wordpress.org/marherumr/\">marherumr</a> · <a href=\"https://profiles.wordpress.org/chaton666/\">Marie Comet</a> · <a href=\"https://profiles.wordpress.org/tyxla/\">Marin Atanasov</a> · <a href=\"https://profiles.wordpress.org/santosguillamot/\">Mario Santos</a> · <a href=\"https://profiles.wordpress.org/clorith/\">Marius L. J.</a> · <a href=\"https://profiles.wordpress.org/markhowellsmead/\">Mark Howells-Mead</a> · <a href=\"https://profiles.wordpress.org/markjaquith/\">Mark Jaquith</a> · <a href=\"https://profiles.wordpress.org/markjszymanski/\">Mark Szymanski</a> · <a href=\"https://profiles.wordpress.org/mapk/\">Mark Uraine</a> · <a href=\"https://profiles.wordpress.org/mhkuu/\">Martijn van der Klis</a> · <a href=\"https://profiles.wordpress.org/marybaum/\">Mary Baum</a> · <a href=\"https://profiles.wordpress.org/mat-lipe/\">Mat Lipe</a> · <a href=\"https://profiles.wordpress.org/imath/\">Mathieu Viet</a> · <a href=\"https://profiles.wordpress.org/mmaattiiaass/\">Matias Benedetto</a> · <a href=\"https://profiles.wordpress.org/matveb/\">Matias Ventura</a> · <a href=\"https://profiles.wordpress.org/webdevmattcrom/\">Matt Cromwell</a> · <a href=\"https://profiles.wordpress.org/mattmm/\">Matt Medeiros</a> · <a href=\"https://profiles.wordpress.org/matt/\">Matt Mullenweg</a> · <a href=\"https://profiles.wordpress.org/mattormeeple/\">Matt Sherman</a> · <a href=\"https://profiles.wordpress.org/hmbashar/\">Md Abul Bashar</a> · <a href=\"https://profiles.wordpress.org/devsahadat/\">Md Sahadat Husain</a> · <a href=\"https://profiles.wordpress.org/tofajjal02/\">Md Tofajjal Hossen</a> · <a href=\"https://profiles.wordpress.org/mdnesarmridha/\">MD.NESAR MRIDHA</a> · <a href=\"https://profiles.wordpress.org/immeet94/\">Meet Makadia</a> · <a href=\"https://profiles.wordpress.org/meetmehta1205/\">Meet Mehta</a> · <a href=\"https://profiles.wordpress.org/megane9988/\">megane9988</a> · <a href=\"https://profiles.wordpress.org/meher/\">Meher Bala</a> · <a href=\"https://profiles.wordpress.org/hrkhal/\">Michael James Ilett</a> · <a href=\"https://profiles.wordpress.org/czapla/\">Michal Czaplinski</a> · <a href=\"https://profiles.wordpress.org/mcsf/\">Miguel Fonseca</a> · <a href=\"https://profiles.wordpress.org/miguelsansegundo/\">miguelsansegundo</a> · <a href=\"https://profiles.wordpress.org/misulicus/\">Mihai Joldis</a> · <a href=\"https://profiles.wordpress.org/miikkamakela/\">Miikka</a> · <a href=\"https://profiles.wordpress.org/simison/\">Mikael Korpela</a> · <a href=\"https://profiles.wordpress.org/mikehend/\">Mike Henderson</a> · <a href=\"https://profiles.wordpress.org/mmcalister/\">Mike McAlister</a> · <a href=\"https://profiles.wordpress.org/mikeybinns/\">Mikey Binns</a> · <a href=\"https://profiles.wordpress.org/multidots1896/\">Minal Diwan</a> · <a href=\"https://profiles.wordpress.org/illuminea/\">Miriam Schwab</a> · <a href=\"https://profiles.wordpress.org/presents111/\">miya</a> · <a href=\"https://profiles.wordpress.org/mkismy/\">mkismy</a> · <a href=\"https://profiles.wordpress.org/mohitdadhich10/\">Mohit Dadhich</a> · <a href=\"https://profiles.wordpress.org/monzuralam/\">Monzur Alam</a> · <a href=\"https://profiles.wordpress.org/jucaduca/\">Morais Junior</a> · <a href=\"https://profiles.wordpress.org/mrwweb/\">mrwweb</a> · <a href=\"https://profiles.wordpress.org/devmuhib/\">Muhibul Haque</a> · <a href=\"https://profiles.wordpress.org/mujuonly/\">mujuonly</a> · <a href=\"https://profiles.wordpress.org/mukesh27/\">Mukesh Panchal</a> · <a href=\"https://profiles.wordpress.org/musannifzahir/\">musannifzahir</a> · <a href=\"https://profiles.wordpress.org/amustaque97/\">Mustaque Ahmed</a> · <a href=\"https://profiles.wordpress.org/myhro/\">myhro</a> · <a href=\"https://profiles.wordpress.org/mykolashlyakhtun/\">mykolashlyakhtun</a> · <a href=\"https://profiles.wordpress.org/nsinelnikov/\">Mykyta Synelnikov</a> · <a href=\"https://profiles.wordpress.org/assassinateur/\">Nadir Seghir</a> · <a href=\"https://profiles.wordpress.org/naeemhaque/\">Naeem Haque</a> · <a href=\"https://profiles.wordpress.org/namithjawahar/\">Namith Jawahar</a> · <a href=\"https://profiles.wordpress.org/narenin/\">Narendra Sishodiya</a> · <a href=\"https://profiles.wordpress.org/nareshbheda/\">Naresh Bheda</a> · <a href=\"https://profiles.wordpress.org/nateinaction/\">Nate Gay</a> · <a href=\"https://profiles.wordpress.org/nhrrob/\">Nazmul Hasan Robin</a> · <a href=\"https://profiles.wordpress.org/nazmul111/\">Nazmul Hosen</a> · <a href=\"https://profiles.wordpress.org/ndiego/\">Nick Diego</a> · <a href=\"https://profiles.wordpress.org/nicmare/\">nicmare</a> · <a href=\"https://profiles.wordpress.org/nico23/\">Nico</a> · <a href=\"https://profiles.wordpress.org/niktat/\">Nicolas Tatarchenko</a> · <a href=\"https://profiles.wordpress.org/nicolefurlan/\">Nicole Furlan</a> · <a href=\"https://profiles.wordpress.org/bgnicolepaschen/\">Nicole Paschen Caylor</a> · <a href=\"https://profiles.wordpress.org/nicomollet/\">nicomollet</a> · <a href=\"https://profiles.wordpress.org/nidhidhandhukiya/\">nidhidhandhukiya</a> · <a href=\"https://profiles.wordpress.org/nielslange/\">Niels Lange</a> · <a href=\"https://profiles.wordpress.org/nihar007/\">Nihar Ranjan Das</a> · <a href=\"https://profiles.wordpress.org/ntsekouras/\">Nik Tsekouras</a> · <a href=\"https://profiles.wordpress.org/nilovelez/\">Nilo Velez</a> · <a href=\"https://profiles.wordpress.org/niravsherasiya7707/\">Nirav Sherasiya</a> · <a href=\"https://profiles.wordpress.org/nithi22/\">Nithin John</a> · <a href=\"https://profiles.wordpress.org/nithins53/\">Nithin SreeRaj</a> · <a href=\"https://profiles.wordpress.org/nkeller15/\">nkeller15</a> · <a href=\"https://profiles.wordpress.org/nosilver4u/\">nosilver4u</a> · <a href=\"https://profiles.wordpress.org/obliviousharmony/\">obliviousharmony</a> · <a href=\"https://profiles.wordpress.org/ohia/\">Ohia ᚛ᚈᚐᚂᚐᚋᚆ᚜</a> · <a href=\"https://profiles.wordpress.org/okat/\">okat</a> · <a href=\"https://profiles.wordpress.org/dargus/\">Old account</a> · <a href=\"https://profiles.wordpress.org/oglekler/\">Olga Gleckler</a> · <a href=\"https://profiles.wordpress.org/domainsupport/\">Oliver Campion</a> · <a href=\"https://profiles.wordpress.org/webgarten/\">Oliver Schmid</a> · <a href=\"https://profiles.wordpress.org/olliejones/\">OllieJones</a> · <a href=\"https://profiles.wordpress.org/alshakero/\">Omar Alshaker</a> · <a href=\"https://profiles.wordpress.org/paaljoachim/\">Paal Joachim Romdahl</a> · <a href=\"https://profiles.wordpress.org/pablohoneyhoney/\">Pablo Honey</a> · <a href=\"https://profiles.wordpress.org/pls78/\">Paolo L. Scala</a> · <a href=\"https://profiles.wordpress.org/swissspidy/\">Pascal Birchler</a> · <a href=\"https://profiles.wordpress.org/patricia70/\">Patricia BT</a> · <a href=\"https://profiles.wordpress.org/pbearne/\">Paul Bearne</a> · <a href=\"https://profiles.wordpress.org/pauldewouters/\">Paul de Wouters</a> · <a href=\"https://profiles.wordpress.org/paulkevan/\">Paul Kevan</a> · <a href=\"https://profiles.wordpress.org/paulwilde/\">Paul Wilde</a> · <a href=\"https://profiles.wordpress.org/pavanpatil1/\">Pavan Patil</a> · <a href=\"https://profiles.wordpress.org/pavelevap/\">pavelevap</a> · <a href=\"https://profiles.wordpress.org/pedromendonca/\">Pedro Mendonça</a> · <a href=\"https://profiles.wordpress.org/peiche/\">peiche</a> · <a href=\"https://profiles.wordpress.org/pers/\">Per Søderlind</a> · <a href=\"https://profiles.wordpress.org/perryrylance/\">perryrylance</a> · <a href=\"https://profiles.wordpress.org/provenself/\">Peter Rubin</a> · <a href=\"https://profiles.wordpress.org/peterwilsoncc/\">Peter Wilson</a> · <a href=\"https://profiles.wordpress.org/petitphp/\">petitphp</a> · <a href=\"https://profiles.wordpress.org/mr2p/\">Phi Phan</a> · <a href=\"https://profiles.wordpress.org/nekojonez/\">Pieterjan Deneys</a> · <a href=\"https://profiles.wordpress.org/wppinar/\">Pinar</a> · <a href=\"https://profiles.wordpress.org/pitamdey/\">Pitam Dey</a> · <a href=\"https://profiles.wordpress.org/pkuliga/\">pkuliga</a> · <a href=\"https://profiles.wordpress.org/pooja1210/\">Pooja N Muchandikar</a> · <a href=\"https://profiles.wordpress.org/povilasstaskus/\">povilasstaskus</a> · <a href=\"https://profiles.wordpress.org/praful2111/\">Praful Patel</a> · <a href=\"https://profiles.wordpress.org/pranitdugad/\">Pranit Dugad</a> · <a href=\"https://profiles.wordpress.org/prasadkarmalkar/\">Prasad Karmalkar</a> · <a href=\"https://profiles.wordpress.org/pmbaldha/\">Prashant Baldha</a> · <a href=\"https://profiles.wordpress.org/pratiklondhe/\">Pratik Londhe</a> · <a href=\"https://profiles.wordpress.org/freewebmentor/\">Prem Tiwari</a> · <a href=\"https://profiles.wordpress.org/presskopp/\">Presskopp</a> · <a href=\"https://profiles.wordpress.org/presstoke/\">presstoke</a> · <a href=\"https://profiles.wordpress.org/printsachen1/\">printsachen1</a> · <a href=\"https://profiles.wordpress.org/priyanshii5/\">Priyanshii Vijayvargiya</a> · <a href=\"https://profiles.wordpress.org/prottoysarkar/\">Prottoy Sarkar Argho</a> · <a href=\"https://profiles.wordpress.org/quietnoise/\">QuietNoise</a> · <a href=\"https://profiles.wordpress.org/rachelbaker/\">Rachel Baker</a> · <a href=\"https://profiles.wordpress.org/rafaelgalani/\">Rafael Galani</a> · <a href=\"https://profiles.wordpress.org/rafaucau/\">Rafał Całka</a> · <a href=\"https://profiles.wordpress.org/lamarajan/\">Rajan Lama</a> · <a href=\"https://profiles.wordpress.org/rajinsharwar/\">Rajin Sharwar</a> · <a href=\"https://profiles.wordpress.org/rahmohn/\">Ramon Ahnert</a> · <a href=\"https://profiles.wordpress.org/rcorrales/\">Ramon Corrales</a> · <a href=\"https://profiles.wordpress.org/ramonopoly/\">Ramon James</a> · <a href=\"https://profiles.wordpress.org/ravipatel/\">Ravikumar Patel</a> · <a href=\"https://profiles.wordpress.org/ravinderk/\">Ravinder Kumar</a> · <a href=\"https://profiles.wordpress.org/rejaulalomkhan/\">Rejaul Alom Khan</a> · <a href=\"https://profiles.wordpress.org/defries/\">Remkus de Vries</a> · <a href=\"https://profiles.wordpress.org/tabrisrp/\">Remy Perona</a> · <a href=\"https://profiles.wordpress.org/renishsurani/\">renishsurani</a> · <a href=\"https://profiles.wordpress.org/retrofox/\">retrofox</a> · <a href=\"https://profiles.wordpress.org/youknowriad/\">Riad Benguella</a> · <a href=\"https://profiles.wordpress.org/rdcoll/\">Rich Collier</a> · <a href=\"https://profiles.wordpress.org/richtabor/\">Rich Tabor</a> · <a 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Con 2600 asistentes de 96 países, la comunidad de WordPress brilló por sus conexiones y colaboraciones. Gracias a todos los participantes, este evento internacional fue un éxito total. ¡No te pierdas la siguiente WordCamp!\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"lualvarimp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9516:\"\n<p>Para mí, resulta muy gratificante poder decir que soy el “autor” de este artículo en el que hablaré sobre el éxito de la <strong>WCEU 2024 de Turín</strong> y que no sólo me resulta gratificante por el propio éxito de la WordCamp Europe, sino por cómo se ha preparado este artículo&#8230; Me explico.</p>\n\n\n\n<h2 class=\"wp-block-heading\">La propuesta</h2>\n\n\n\n<p>Lancé una propuesta a los asistentes españoles a la WCEU (líderes, organizadores, ponentes y oyentes) para que me contaran en pocas palabras sus experiencias y sus sensaciones tras asistir al evento más importante del año relacionado con <strong>WordPress</strong> y, posiblemente, con el mundo web.</p>\n\n\n\n<p>Es cierto que podría haberlo redactado sin ayuda pero, sin las personas que han colaborado con este artículo y que han estado en la <strong>WordCamp Europe</strong>, el texto habría carecido de alma&#8230; Y escribir algo sin alma es como degustar algo sin sabor, así que…</p>\n\n\n\n<p>¡Gracias Carlos, Eneko, Fernando, Fran, Juan, Jesús, Nilo y Rocío!</p>\n\n\n\n<p>Ha sido un auténtico placer haber intercambiado palabras con vosotros por Slack y más aún que hayáis querido aportar vuestro granito de arena, haciendo bueno este dicho, que me acabo de inventar, de…</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>«La gente de WordPress tiene algo especial»</p>\n</blockquote>\n\n\n\n<p>Comienzo con unas palabras de Juan Hernando, uno de los líderes de esta <strong>WCEU 2024</strong>, que están extraídas de un vídeo en el que hablaba sobre el éxito de la WordCamp de este año.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>“</em>Casi 3000 entradas vendidas y 2600 asistentes de 96 países distintos, algunos de los cuales tenías que mirar en el mapa.</p>\n\n\n\n<p>Llevó un año organizar la WCEU y el objetivo era que la gente se lo pasara bien porque, en las WordCamp, lo principal siempre son las personas, por eso había muchas sillas por todos lados, para que la gente se parase y hablase.<em>”</em></p>\n\n\n\n<p>Juan Hernando</p>\n</blockquote>\n\n\n\n<p>Y ahora, empezamos con los textos que recibí, abriendo la veda el texto de Rocío Valdivia, una mujer encantadora de la cual desconocía que era organizadora de WCEU desde el año 2015 y mentora de WCEU desde el año 2021.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Pausa para reflexionar</h2>\n\n\n\n<p>Perdón&#8230; Permitidme un inciso (hay veces que me cuesta arrancar), pero querría remarcar que, con este artículo, me ha ocurrido lo mismo que si estuviera en una WordCamp: He conseguido conectar con personas que han conseguido expandir mis conocimientos…</p>\n\n\n\n<p>Y es que esta es una de las cosas más grandes que ocurren en las <strong>WordCamp</strong> (y, al menos para mí, en este&nbsp; artículo): Son capaces de juntar en un mismo sitio a la gente más novata del mundo, como yo, que acabo de conocer <strong>WordPress</strong> hace diez meses, con auténticos profesionales, como Juan o Rocío (sin olvidarme del resto de los que han contribuido a este artículo), que son personas que están forjando el mismo CMS que yo desconocía hasta hace bien poco.</p>\n\n\n\n<p>Y ahora sí, os dejo con los textos que me mandaron los asistentes a la <strong>WordCamp Europe 2024 de Turín</strong>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Las opiniones de los asistentes</h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>“</em>WordCamp Europe 2024 Turín fue un éxito. Estuvo repleto de sesiones, charlas, talleres y networking específico para todo tipo de profesionales de WordPress: diseñadores, marketing, programadores, community managers, implementadores, SEO, agencias, enterprise…</p>\n\n\n\n<p>Además, la madurez de WCEU y del ecosistema de personas y empresas que lo componen fue obvio, generando una enorme cantidad de reuniones programadas. Todo el mundo valora las conexiones en persona y las salas de reuniones que estuvieron disponibles para los medios de comunicación y patrocinadores se encontraban ocupadas de forma constante.</p>\n\n\n\n<p>Tanto la organización como los patrocinadores crearon muchísimos eventos en paralelo, de forma que todo el mundo pudiera elegir entre cenas, fiestas, paseos turísticos por el casco antiguo&#8230; Cualquier actividad a la que acudieras, estaba llena de gente disfrutando y haciendo nuevas amistades y conexiones.</p>\n\n\n\n<p>La fiesta de la última noche fue espectacular, con varias zonas dependiendo de los gustos. Hubo una enorme sala de baile con DJ, comida italiana y pizza recién hecha, barra libre, zona de juegos con futbolín, sala con pantalla grande, terraza&#8230; Más de 1200 personas disfrutaron de la gran despedida que duró hasta las 3 de la&nbsp; &nbsp; &nbsp; &nbsp; mañana.</p>\n\n\n\n<p>Pero quizá lo más importante es que fue maravilloso encontrarme con tantos amigos y conocidos de la industria a los que solo veo en estas ocasiones, así que me vuelvo con las pilas recargadas, la cabeza y la libreta llena de ideas y el corazón lleno y feliz.”<br><br>Rocío Valdivia</p>\n</blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“Un montón de oportunidades de conectar con la comunidad internacional WordPress y desvirtualizar a otros colaboradores con los que mantenía contacto.</p>\n\n\n\n<p>Las WordCamp son el lugar perfecto donde desbloquear asuntos, tanto de la comunidad, como del propio software.”</p>\n\n\n\n<p>Jesús Yesares</p>\n</blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“Participar en la WordCamp Europe y pertenecer a uno de los equipos de la organización ha sido algo increíble.</p>\n\n\n\n<p>Además, se ha dado la circunstancia de que el líder de este año, Juan Hernando, es español, gallego de adopción y buen amigo de eventos de WordPress. Por todo esto, la experiencia ha sido doblemente satisfactoria.</p>\n\n\n\n<p>Gracias Juan, gracias gallegos compañeros de piso en Turín y gracias a la organización y a la comunidad de WordPress&#8230; ¡Sois lo máximo!”</p>\n\n\n\n<p>Carlos Longarela</p>\n</blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“Una WordCamp que ojalá no se hubiera terminado porque WCEU 2024 Turín ha sido una experiencia increíble, desde el viaje de ida hasta el viaje de vuelta: Dar una ponencia en una WordCamp Europe, participar en el podcast de WP Tavern, conectar con personas de prácticamente todo el mundo y conocer al fin a Matt, tras 5 años desde mi primer Contributor, en el que Luis Rull me puso en su Twitter…</p>\n\n\n\n<p>Todo fue una sensación increíble, una WordCamp a la que quiero volver.”<br><br>Eneko Garrido</p>\n</blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“En esta WCEU mi madre ha podido verme hablar en inglés delante de un montón de gente, lo cual ha sido un gran orgullo para ella.</p>\n\n\n\n<p>Para mi ha sido un honor poder dar una charla sobre comunidad, aportando información sobre el equipo de revisión de plugins.”<br><br>Fran Torres</p>\n</blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“Realmente, es muy difícil explicar qué pasa por mi cabeza en momentos como este.”<br><br>Nilo Vélez</p>\n</blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://es.wordpress.org/files/2024/07/slack-imgs.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https://es.wordpress.org/files/2024/07/slack-imgs.jpg\" alt=\"Nilo Vélez haciendo una foto en la WCEurope 24\" class=\"wp-image-648677\" srcset=\"https://es.wordpress.org/files/2024/07/slack-imgs.jpg 1024w, https://es.wordpress.org/files/2024/07/slack-imgs-300x200.jpg 300w, https://es.wordpress.org/files/2024/07/slack-imgs-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></a></figure>\n\n\n\n<p>Por último, dejo las frases que me mandó Fernando Tellado, una persona con la que tengo una divertida y curiosa anécdota (que algún día, si viene a cuento, la pondré por aquí) y de la que pienso que, a parte de un tremendo profesional, como todos los que han colaborado con este artículo, tiene la enorme virtud de, con pocas palabras, transmitir y comunicar muchísimo más de lo que haríamos cualquiera de nosotros.</p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>“En WordCamp Europe, el mayor evento WordPress del mundo, tienes la oportunidad de compartir conocimientos y experiencias con algunas de las personas más relevantes de Internet, con quienes están, hoy, escribiendo el Internet del mañana.</p>\n\n\n\n<p>Durante tres días, tienes a tu disposición a los mejores programadores, SEOs, marketeers y profesionales de Internet de todo el planeta.</p>\n\n\n\n<p>He ido a más de la mitad de las WCEU, pero esta ha sido muy especial y en el buen sentido, porque han pasado cosas, muchas cosas. Ha sido una WordCamp muy bonita.”</p>\n\n\n\n<p>Fernando Tellado</p>\n</blockquote>\n\n\n\n<p>Y ya está&#8230; Nada más que decir, excepto agradeceros a todos que hayáis decidido perder unos minutos de vuestro tiempo para dedicármelo y mandarme vuestras frases…</p>\n\n\n\n<p>Y también a vosotros, lectores, que estáis gastando ese mismo tiempo en leer este artículo.</p>\n\n\n\n<p>Muchas gracias a todos.</p>\n\n\n\n<p>¡Nos veremos en una WordCamp!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://es.wordpress.org/2024/07/11/ragazzi-ce-labbiamo-fatta/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"630557\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:61:\"Transforma tus charlas de WordPress: del PowerPoint al Teatro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:97:\"https://es.wordpress.org/2024/07/04/transforma-tus-charlas-de-wordpress-del-powerpoint-al-teatro/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:106:\"https://es.wordpress.org/2024/07/04/transforma-tus-charlas-de-wordpress-del-powerpoint-al-teatro/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 04 Jul 2024 07:47:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:6:\"Meetup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=630555\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Hablar en público puede ser más fácil con WordPress y estos consejos\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:19:\"Luis Miguel Climent\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5815:\"\n<p>No nos engañemos, las Ponencias en Meetups, WordCamps y Eventos de WordPress son, en general, cada vez más previsibles: alguien hablando en un escenario y pasando diapositivas. Habla y pasa diapositiva, habla y pasa diapositiva, habla y pasa diapositiva&#8230;</p>\n\n\n\n<p>Incluso las charlas online o grabadas y emitidas en streaming, se han contagiado de este esquema cada vez más predecible y &#8211;me atrevería a decir&#8211; aburrido.</p>\n\n\n\n<p>Hoy quiero proponer un cambio radical y absoluto en las presentaciones de nuestros Eventos: la transformación de las charlas, ponencias y conferencias sobre WordPress hacia <strong>un formato más teatral y espectacular</strong>.</p>\n\n\n\n<p>En un entorno donde la atención del público, especialmente la de los jóvenes, está cada vez más fragmentada por la omnipresencia de las redes sociales, adoptar una estrategia más dinámica y envolvente puede ser la clave para comunicar mejor los contenidos y atraer a nuevos públicos.</p>\n\n\n\n<h2 class=\"wp-block-heading\">El desafío de las presentaciones tradicionales</h2>\n\n\n\n<p>Las presentaciones tradicionales sobre WordPress a menudo se centran en aspectos técnicos y detallados que, aunque importantes, pueden resultar tediosos para el público general.</p>\n\n\n\n<p>Las diapositivas llenas de texto y las largas explicaciones técnicas pueden perder rápidamente el interés de los asistentes, especialmente de aquellos jóvenes acostumbrados a contenidos cortos, visualmente atractivos y altamente interactivos en plataformas como Instagram, TikTok y YouTube.</p>\n\n\n\n<h2 class=\"wp-block-heading\">¿Por qué adoptar un formato teatral?</h2>\n\n\n\n<p>El teatro ha sabido captar la atención de las audiencias durante siglos gracias a su capacidad para contar historias de manera impactante y emocional. Incorporar elementos teatrales en nuestras presentaciones sobre WordPress puede:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Aumentar la Conexión Emocional</strong>:<br>Las historias y la dramatización pueden hacer que los temas técnicos sean más accesibles y emocionantes.</li>\n\n\n\n<li><strong>Mejorar la Retención y el Interés</strong>:<br>Movimientos en el escenario, cambios de tono y la interacción con el público pueden mantener a los asistentes enganchados.</li>\n\n\n\n<li><strong>Facilitar la Comprensión</strong>:<br>Las ideas complejas pueden simplificarse y hacerse más comprensibles a través de la narrativa y la visualización.</li>\n</ol>\n\n\n\n<h2 class=\"wp-block-heading\">Elementos teatrales para incorporar</h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Narrativa</h3>\n\n\n\n<p>Convierte tus presentaciones en una historia. En lugar de simplemente enumerar características o técnicas, <strong>cuenta una historia</strong> sobre cómo WordPress ha transformado negocios o ha empoderado a individuos.<br>Usa casos de estudio reales o crea personajes ficticios que representen problemas comunes y soluciones efectivas.</p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personajes y Dramatización</h3>\n\n\n\n<p>Introduce personajes en tu historia. Estos personajes pueden ser representaciones de usuarios de WordPress que enfrentan desafíos específicos.</p>\n\n\n\n<p>Dramatiza sus experiencias y problemas, y luego muestra cómo WordPress puede ser la solución. Usa diferentes voces y expresiones para dar vida a estos personajes y hacer que la audiencia se identifique con ellos.</p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Visualización y Escenografía</h3>\n\n\n\n<p>Aprovecha al máximo las herramientas visuales. Más allá de las diapositivas, incorpora vídeos, animaciones, y gráficos interactivos. Considera usar una escenografía que represente un entorno realista, como una oficina o un estudio de diseño, para hacer que la presentación sea más inmersiva.</p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Interacción con el Público</h3>\n\n\n\n<p>Rompe la cuarta pared y crea una conexión directa con tu audiencia. Haz preguntas, solicita la participación de voluntarios, y usa tecnologías interactivas como encuestas en vivo y respuestas en redes sociales. Esta interacción no solo mantiene al público comprometido, sino que también puede proporcionar información valiosa en tiempo real</p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Uso del Espacio</h3>\n\n\n\n<p>El movimiento en el escenario es crucial para mantener la energía y el dinamismo. No te quedes anclado detrás del podio. Muévete, usa todo el espacio disponible, y utiliza el escenario para enfatizar puntos importantes. Los desplazamientos bien pensados pueden subrayar mensajes clave y mantener la atención del público.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Casos de Éxito</h2>\n\n\n\n<p>Algunas de las charlas más memorables en plataformas como TED han adoptado estos principios teatrales. Los oradores no solo informan, sino que también entretienen y emocionan a su audiencia.</p>\n\n\n\n<p>Un gran ejemplo es la charla de Ken Robinson sobre cómo las escuelas matan la creatividad. Su habilidad para contar historias, su humor y su presencia escénica han hecho de esta una de las charlas más vistas de todos los tiempos.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Hagamos más Teatro y menos PowerPoint</h2>\n\n\n\n<p>En un mundo donde la competencia por la atención es feroz, destacar y captar el interés del público, especialmente de los jóvenes, requiere algo más que datos y gráficos.</p>\n\n\n\n<p>Adoptar un enfoque teatral en nuestras charlas sobre WordPress no solo mejora la comunicación de nuestros contenidos, sino que también crea una experiencia memorable y significativa para la audiencia.</p>\n\n\n\n<p>Así que, la próxima vez que te prepares para una charla, ponte tu sombrero de director de teatro y actor, y verás cómo tu mensaje resuena más fuerte y claro.<br><br>¡Es hora de transformar nuestras charlas y conquistar el escenario!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:102:\"https://es.wordpress.org/2024/07/04/transforma-tus-charlas-de-wordpress-del-powerpoint-al-teatro/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"630555\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"Creando sinergias en WordCamp Vigo 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:76:\"https://es.wordpress.org/2024/06/27/creando-sinergias-en-wordcamp-vigo-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:84:\"https://es.wordpress.org/2024/06/27/creando-sinergias-en-wordcamp-vigo-2024/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 27 Jun 2024 07:39:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:9:\"comunidad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=619224\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:135:\"Un Do_action cargado de conocimientos y experiencias.\nTodos, sumandos de una suma sin precedentes para asociaciones sin ánimo de lucro\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"beatrizasteavi\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:2179:\"\n<p>El pasado 24, 25 y 26 de mayo ha tenido lugar en la ciudad de Vigo la WordCamp 2024 que ha tomado por lema: WordCamp se escribe con V de Vigo.</p>\n\n\n\n<p>Se trataba de <strong>la primera WordCamp en la ciudad olívica</strong> y una de tantas en territorio nacional.</p>\n\n\n\n<p>El encuentro consistió en tres jornadas de mucha intensidad, comenzando el fin de semana con un Do_action repleto de conocimientos y continuando con numerosas ponencias y talleres en una ubicación privilegiada de la ciudad anfitriona.</p>\n\n\n\n<h2 class=\"wp-block-heading\">El Do_Action y AsTEAVI</h2>\n\n\n\n<p><strong>Tres fueron las ONG’s seleccionadas</strong> para el Do_action del viernes: Faiben, ACCU y  AsTEAVi. Esta última tuvo el placer de compartir, todo un día, mesa con un equipo de voluntarios expertos en temas relacionados con WordPress, como desarrollo, diseño, marketing… con el objetivo de trabajar en la elaboración de una web para la asociación.</p>\n\n\n\n<p>Sin duda, una oportunidad que, desde AsTEAVi, no podíamos dejar escapar. Una herramienta de visibilización tan importante como una web que nos entregarían al final de la jornada, ¿cómo dudarlo?</p>\n\n\n\n<p>Las horas estuvieron cargadas de trabajo e intercambio de información. Todos en aquella mesa fueron sumandos de una suma sin precedentes para AsTEAVi.</p>\n\n\n\n<p>WordPress y su <strong>despliegue de medios humanos</strong> han hecho que asociaciones sin ánimo de lucro, con recursos económicos limitados, continúen avanzando.</p>\n\n\n\n<p>Ahora queda la guinda del pastel, llevar a cabo una Meetup donde podamos coincidir nuevamente y hacer una revisión de los resultados. De forma más breve, volver a compartir, aprender y sumar buscando la mejoría de lo conseguido y ampliando conceptos y experiencia.</p>\n\n\n\n<p>El Do_action ha sido, para los representantes de las asociaciones, <strong>un preludio de este software en el que nos gustaría continuar formándonos</strong>.</p>\n\n\n\n<p>No nos queda más que dar por concluido el relato con un agradecimiento por la oportunidad a la organización, a la acogida del equipo y al resultado en formato WordPress adquirido. ¡Por encontrarnos en una meetup!</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"https://es.wordpress.org/2024/06/27/creando-sinergias-en-wordcamp-vigo-2024/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"619224\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:70:\"\n		\n		\n					\n		\n		\n		\n				\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"WordPress 6.5.5\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:52:\"https://es.wordpress.org/2024/06/25/wordpress-6-5-5/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:60:\"https://es.wordpress.org/2024/06/25/wordpress-6-5-5/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 25 Jun 2024 06:49:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=623004\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"¡Ya está disponible WordPress 6.5.5! Esta versión incluye tres correcciones de seguridad. Al ser una actualización de seguridad se recomienda que actualices tus sitios de inmediato. Esta versión menor también incluye 3 correcciones de errores en el núcleo. Puedes descargar WordPress 6.5.5 desde WordPress.org , o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en ««Actualizar [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Fernando Tellado\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:5808:\"\n<h2 class=\"wp-block-heading\">¡Ya está disponible WordPress 6.5.5!</h2>\n\n\n\n<p>Esta versión incluye tres correcciones de seguridad. Al ser una actualización de seguridad <strong>se recomienda que actualices tus sitios de inmediato.</strong> Esta versión menor también incluye <a href=\"https://core.trac.wordpress.org/query?component=!Build%2FTest+Tools&amp;milestone=6.5.5&amp;col=id&amp;col=summary&amp;col=owner&amp;col=type&amp;col=status&amp;col=priority&amp;col=component&amp;order=priority\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3 correcciones de errores</a> en el núcleo.</p>\n\n\n\n<p>Puedes <a href=\"https://es.wordpress.org/latest-es_ES.zip\" rel=\"nofollow\">descargar WordPress 6.5.5 desde WordPress.org</a> , o visitar tu escritorio de WordPress, hacer clic en «Actualizaciones» y luego hacer clic en ««Actualizar ahora». Si tienes sitios que con las actualizaciones automáticas en segundo plano activas, el proceso de actualización comenzará automáticamente.</p>\n\n\n\n<p>WordPress 6.5.5 es una versión de ciclo corto. El próximo lanzamiento importante será la versión 6.6, que está programada para el 16 de julio de 2024.</p>\n\n\n\n<p>Para obtener más información sobre WordPress 6.5.5, visita el <a href=\"https://wordpress.org/documentation/wordpress-version/version-6-5-5/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">centro de ayuda</a> .</p>\n\n\n\n<h2 class=\"wp-block-heading\">Actualizaciones de seguridad incluidas en esta versión</h2>\n\n\n\n<p>El equipo de seguridad desea agradecer a las siguientes personas por <a href=\"https://hackerone.com/wordpress?type=team\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">informar responsablemente de las vulnerabilidades</a> y permitir que se corrijan en esta versión:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una vulnerabilidad de secuencias de comandos entre sitios (XSS) que afecta a la API HTML informada por Dennis Snell del equipo del núcleo de WordPress, junto con Alex Concha y Grzegorz (Greg) Ziółkowski del equipo de seguridad de WordPress.</li>\n\n\n\n<li>Una vulnerabilidad de secuencias de comandos entre sitios (XSS) que afecta al bloque de piezas de plantilla informada de forma independiente por Rafie Muhammad de Patchstack y durante una auditoría de seguridad de terceros.</li>\n\n\n\n<li>Un problema de recorrido de ruta que afecta a sitios alojados en Windows informado de forma independiente por Rafie M y Edouard L de Patchstack, David Fifield, <a href=\"https://hackerone.com/x89\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">x89</a> , <a href=\"https://hackerone.com/apple502j\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apple502j</a> y <a href=\"https://hackerone.com/mishre\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mishre</a> .</li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gracias a estos colaboradores con WordPress</h2>\n\n\n\n<p>Esta versión la dirigió <a href=\"https://profiles.wordpress.org/jorbin/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Aaron Jorbin</a> .</p>\n\n\n\n<p>WordPress 6.5.5 no habría sido posible sin las contribuciones de las siguientes personas. Su coordinación asíncrona para ofrecer correcciones de mantenimiento y seguridad en una versión estable es un testimonio del potencial y la capacidad de la comunidad de WordPress.</p>\n\n\n\n<p><a href=\"https://profiles.wordpress.org/jorbin\">Aaron Jorbin</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/xknown\">Alex Concha</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/azaozz\">Andrew Ozz</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/bernhard-reiter\">Bernhard-Reiter</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/costdev\">Colin Stewart</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/davidbaumwald/\">David Baumwald</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/dmsnell\">Dennis Snell</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/grantmkin\">Grant M. Kinney</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/gziolo\">Greg Ziółkowski</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/audrasjb\">Jb Audras</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/desrosj\">Jonathan Desrosiers</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/matveb\">Matías Ventura</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/mcsf\">Miguel Fonseca</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/peterwilsoncc\">Peter Wilson</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/rajinsharwar\">Rajin Sharwar</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/coffee2code\">Scott Reilly</a>&nbsp;,&nbsp;<a href=\"https://profiles.wordpress.org/hellofromTonya\">Tonya Mork</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Como contribuir</h2>\n\n\n\n<p>Para participar en el desarrollo del núcleo de WordPress, ve al Trac, <a href=\"https://core.trac.wordpress.org/report/6\">elige un tique</a> y únete a la conversación en el canal <a href=\"https://wordpress.slack.com/archives/C02RQBWTW\">#core</a> de Slack. ¿Necesitas ayuda? Consulta el <a href=\"https://make.wordpress.org/core/handbook/tutorials/faq-for-new-contributors/\">manual del colaborador del nucleo</a>.</p>\n\n\n\n<p><em>¿Ya estás probando WordPress 6.6? La cuarta versión beta ya está disponible ( <a href=\"https://wordpress.org/wordpress-6.6-beta4.zip\" rel=\"nofollow\">zip</a> ) y contiene estas correcciones de seguridad. Para obtener más información sobre la versión 6.6, consulta la <a href=\"https://es.wordpress.org/2024/06/18/wordpress-6-6-beta-2/\" data-type=\"post\" data-id=\"617440\">entrada del anuncio de la beta 3</a> . Consigue más información sobre <a href=\"https://make.wordpress.org/test/2024/06/03/help-test-wordpress-6-6/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cómo probar WordPress 6.6 aquí</a> .</em></p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://es.wordpress.org/2024/06/25/wordpress-6-5-5/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"623004\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"Nuevo propósito, retos y el futuro de eventos de la comunidad de WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:110:\"https://es.wordpress.org/2024/06/22/nuevo-proposito-retos-y-el-futuro-de-eventos-de-la-comunidad-de-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:118:\"https://es.wordpress.org/2024/06/22/nuevo-proposito-retos-y-el-futuro-de-eventos-de-la-comunidad-de-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 22 Jun 2024 10:10:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:9:\"comunidad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:6:\"Meetup\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=619226\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:348:\"No puedes perderte la próxima charla que tenemos preparada. Será un evento que abrirá tus ojos a las nuevas posibilidades y retos de los eventos de WordPress, y te dará la oportunidad de ser parte del cambio. Asistir Online Imagina un espacio donde puedas descubrir cómo los eventos de comunidad de WordPress están evolucionando. En [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:13:\"Alvaro Torres\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3461:\"\n<p>No puedes perderte la próxima charla que tenemos preparada. Será un evento que abrirá tus ojos a las nuevas posibilidades y retos de los eventos de WordPress, y te dará la oportunidad de ser parte del cambio.</p>\n\n\n\n<p><a href=\"https://www.meetup.com/es-ES/quedadas-wordpress-en-espanol/events/301780389/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asistir Online</a></p>\n\n\n\n<p>Imagina un espacio donde puedas <strong>descubrir cómo los eventos de comunidad de WordPress están evolucionando</strong>.</p>\n\n\n\n<p>En esta ponencia, Rocío Valdivia nos llevará a través del nuevo propósito de estos eventos, comparándolos con su antiguo enfoque y destacando los retos actuales que enfrentamos.</p>\n\n\n\n<p>¿Te has preguntado cómo puedes contribuir al futuro de WordPress y su comunidad?<br>Es tu momento para involucrarte y descubrirlo.</p>\n\n\n\n<p>Discutiremos datos estadísticos reveladores publicados en el post “Current challenges of WordPress Events. Shaping the future” y aprenderemos a actuar a nivel local y regional para fortalecer nuestras comunidades de WordPress.</p>\n\n\n\n<p>En la segunda mitad de la hora, tendremos un <strong>espacio de preguntas y respuestas</strong> donde Se hablará sobre las experiencias personales de algunos/as organizadores/as de Meetups, WordCamps u otros eventos.</p>\n\n\n\n<p>¿No has organizado un evento de WordPress antes? ¡No importa! Esta charla será igual de valiosa para ti y te alineará con la visión global de la comunidad.</p>\n\n\n\n<p>Es una oportunidad única para aprender, compartir y conectar con otros entusiastas de WordPress y su comunidad.</p>\n\n\n\n<p><a href=\"https://www.meetup.com/es-ES/quedadas-wordpress-en-espanol/events/301780389/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asistir Online</a></p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://es.wordpress.org/files/2024/06/Horario-Quedadas.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https://es.wordpress.org/files/2024/06/Horario-Quedadas-1024x573.png\" alt=\"Horario de quedadas WordPress en español\" class=\"wp-image-590261\" srcset=\"https://es.wordpress.org/files/2024/06/Horario-Quedadas-1024x573.png 1024w, https://es.wordpress.org/files/2024/06/Horario-Quedadas-300x168.png 300w, https://es.wordpress.org/files/2024/06/Horario-Quedadas-768x430.png 768w, https://es.wordpress.org/files/2024/06/Horario-Quedadas-1536x859.png 1536w, https://es.wordpress.org/files/2024/06/Horario-Quedadas.png 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></a></figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quedadas WordPress en Español</h2>\n\n\n\n<p>Quedadas Online el 1er. Lunes de cada mes a las 20:00 (de España), dirigidas fundamentalmente a la Comunidad de habla hispana (España y Latinoamérica).</p>\n\n\n\n<p>Normalmente charlamos de temas específicos, de una manera informal, o un Ponente nos introducirá en una cuestión relacionada con WordPress, para posteriormente hacer networking entre todos.</p>\n\n\n\n<p><a href=\"https://www.meetup.com/es-ES/quedadas-wordpress-en-espanol/events/301780389/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asistir Online</a></p>\n\n\n\n<p>Repasaremos también las próximas meetups y WordCamps, a ver si tienes alguna cerca.</p>\n\n\n\n<p>Así que si quieres charlar un rato, echar unas risas y conocer personas de la Comunidad WordPress de otros países, sólo tienes que apuntarte y entrar en la Sala de Zoom el día y hora correspondiente.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:115:\"https://es.wordpress.org/2024/06/22/nuevo-proposito-retos-y-el-futuro-de-eventos-de-la-comunidad-de-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"619226\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:73:\"\n		\n		\n					\n		\n		\n		\n				\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"Objetivos generales para el 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"https://es.wordpress.org/2024/06/20/objetivos-generales-para-el-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://es.wordpress.org/2024/06/20/objetivos-generales-para-el-2024/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 20 Jun 2024 16:08:08 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:1:{i:0;a:5:{s:4:\"data\";s:9:\"comunidad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=619213\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:334:\"(Traducido de «Big Picture Goals 2024» de Josepha Haden Chomphosy) Ha sido emocionante ver cómo esta comunidad de colaboradores se ha unido en el último año para reconstruir gran parte de lo que perdimos tras la llegada del covid. No ha sido un camino fácil, pero sin duda ha sido gratificante. Con esta renovada base, [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:10:\"Nilo Velez\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:4515:\"\n<p>(Traducido de «<a href=\"https://make.wordpress.org/project/2024/01/19/big-picture-goals-2024/\">Big Picture Goals 2024</a>» de <a href=\"https://profiles.wordpress.org/chanthaboune/\">Josepha Haden Chomphosy</a>)</p>\n\n\n\n<p>Ha sido emocionante ver cómo esta comunidad de colaboradores se ha unido <a href=\"https://make.wordpress.org/project/2023/12/22/wordpress-end-of-year-celebrations/\">en el último año</a> para reconstruir gran parte de lo que perdimos tras la llegada del covid. No ha sido un camino fácil, pero sin duda ha sido gratificante. Con esta renovada base, os invito a todos a uniros a mí para centrar nuestra energía en captar y atraer a los usuarios de productos de código cerrado.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Una breve advertencia</h2>\n\n\n\n<p>Siempre hay proyectos inesperados que surgen a lo largo del año. Y hay grandes proyectos que avanzan a lo largo de varios años. Este proyecto es demasiado grande para que yo pueda verlo todo en todo momento, y confío en la información de los representantes del equipo y en la visión tanto de Matt, como jefe de proyecto, como de Matías, como arquitecto técnico, para ayudar a sortear cualquier sorpresa.</p>\n\n\n\n<p>Tened en cuenta que aunque un proyecto no aparezca en esta lista, muchos de los que no se mencionan contribuyen de forma significativa al éxito general de nuestro trabajo.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Los focos principales</h2>\n\n\n\n<h3 class=\"wp-block-heading\">Proyectos</h3>\n\n\n\n<p>Este año nuestros proyectos se centran en tres objetivos:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CMS:</strong> <a href=\"https://make.wordpress.org/core/\">Probar, iterar y lanzar</a> la fase 3 del proyecto Gutenberg</li>\n\n\n\n<li><strong>Comunidad: </strong>Continuar apoyando a la comunidad a través del <a href=\"https://learn.wordpress.org/\">aprendizaje</a>, los <a href=\"https://events.wordpress.org/\">eventos</a> y la <a href=\"https://make.wordpress.org/community/tag/mentorship-program/\">mentoría</a> de los colaboradores actuales y futuros.</li>\n\n\n\n<li><strong>Ecosistema:</strong> Abordar la dificultad de moverse entre plataformas a mediante el <em><a href=\"https://wordpress.org/news/2024/01/data-liberation-in-2024/\">Data Liberation Project</a></em>, así como agilizar los procesos de revisión existentes en todos los repositorios.</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">Obstáculos</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crecimiento:</strong> Nuestras <a href=\"https://w3techs.com/technologies/details/cm-wordpress\">nuevas instalaciones</a> están estancadas año tras año. Ha llegado el momento de fomentar el uso de soluciones de software de código abierto como WordPress. Nuestro proyecto está a favor de las empresas y el comercio, y nos comprometemos a contribuir al éxito de nuestros usuarios proporcionando acceso y oportunidades a quienes de otro modo no las tendrían.</li>\n\n\n\n<li><strong>Diferenciación:</strong> Nuestra serie de eventos debe ir más allá de la estrategia de «talla única». Con temas más avanzados y eventos más especializados, podemos llegar a nuestra comunidad allí donde se encuentra: en un momento en el que el tiempo es valioso y en el que participar en un evento debería ayudarles claramente a alcanzar sus objetivos.</li>\n</ul>\n\n\n\n<p>Creo que el software, el ecosistema y el proyecto WordPress pueden ser la alternativa de código abierto a cualquier sistema propietario que necesites para poner en marcha tu negocio. Y necesito tu ayuda para conseguirlo.</p>\n\n\n\n<h3 class=\"wp-block-heading\">¿Cómo puedes ayudar?</h3>\n\n\n\n<p>El código no es el único indicador de nuestros logros. Si ya sabes qué tipo de colaboración te gustaría hacer, puedes <a href=\"https://make.wordpress.org/updates/team-reps/\">consultar esta lista de equipos</a> (con enlaces a los sitios de sus comunidades) y sus representantes. Si aún no lo tienes claro, aquí tienes algunos equipos y las áreas en las que se encuadran:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desarrollo, Tecnología, Código</strong>:&nbsp;Core/Editor, Mobile,&nbsp;CLI/Tide, Security, Performance</li>\n\n\n\n<li><strong>Diseño, Producto,&nbsp;UX/UI</strong>: Design,&nbsp;Accessibility, Test, Triage</li>\n\n\n\n<li><strong>Comunidad, ampliar WP, educación</strong>: Community, Themes, Plugins, Polyglots, Training</li>\n\n\n\n<li><strong>Experiencia para los colaboradores</strong>:&nbsp;Meta, Docs, Hosting, Privacy</li>\n\n\n\n<li><strong>Comunicaciones</strong>: Marketing, Support, WPTV</li>\n</ul>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://es.wordpress.org/2024/06/20/objetivos-generales-para-el-2024/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"619213\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"Do_Action WordCamp Vigo 2024\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:65:\"https://es.wordpress.org/2024/06/20/do_action-wordcamp-vigo-2024/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"https://es.wordpress.org/2024/06/20/do_action-wordcamp-vigo-2024/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 20 Jun 2024 07:46:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:9:\"comunidad\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"WordCamp\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=596676\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:140:\"21 personas, 9 horas, 3 webs para 3 ONGs. La Wordcamp de Vigo arranca a lo grande con un Do_Action gracias a la generosidad de la comunidad.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Alejandro Ledo\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:3955:\"\n<p>En la WordCamp Vigo 2024, <strong>la primera WordCamp organizada en Vigo</strong>, quisimos arrancar a lo grande con un Do_Action, una jornada donde la comunidad de WordPress ayuda a entidades sin ánimo de lucro.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Selección de las entidades participantes</h2>\n\n\n\n<p>Para ello, previamente habíamos contactado con varias organizaciones que aglutinaban entidades sin ánimo de lucro, para que nos ayudaran a elegir candidatas interesadas en crear una web para su entidad.</p>\n\n\n\n<p>El poco tiempo que tuvimos para la organización de la WordCamp nos privó de un proceso de selección que tuviese más difusión, así que en cuanto llegaron a nosotros 3 entidades interesadas que cumplían con los requisitos, cerramos el cupo.</p>\n\n\n\n<p>Una entidad que apareció posteriormente, la derivamos al <strong>Do_Action de Pontevedra, que se celebrará en Septiembre de este mismo añ</strong>o, y que se ha convocado recientemente.</p>\n\n\n\n<h2 class=\"wp-block-heading\">El día del evento</h2>\n\n\n\n<p>El viernes 24 de Mayo de 2024 arrancamos en el Círculo de Empresarios de Galicia, en Vigo, la jornada del Do_Action a las 9.30 de la mañana.</p>\n\n\n\n<p>Tras recibir a todos los asistentes y a los miembros de las entidades sin ánimo de lucro participantes, hicimos el reparto de los 3 equipos de trabajo, para los cuales teníamos ya designados 3 jefes de equipo.</p>\n\n\n\n<p>Para ese reparto <strong>tuvimos en cuenta el nivel y experiencia que cada uno de los asistentes</strong> nos había comunicado en el formulario de inscripción.</p>\n\n\n\n<p>Tras una breve charla de la utilización de WordPress, más enfocada a los miembros de las entidades que al resto de asistentes, cada equipo de trabajo comenzó a organizar el trabajo, que es la parte más importante del Do_Action. Los miembros de las ONGs explicaban sus servicios, y entre todos definían como plasmarlo en la web.</p>\n\n\n\n<p>La parada para comer se nos fue de hora y <strong>tuvimos que alargar la duración del evento una hora</strong> para que los equipos presentasen sus trabajos. Así que el tiempo de realización de las webs, contando la organización, duró unas<strong> 9 horas</strong>.</p>\n\n\n\n<p>Mientras que los perfiles más técnicos se encargaron de la maquetación, los perfiles con menos experiencia hacían el tratamiento de los textos.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Trabajos realizados</h2>\n\n\n\n<p>Una vez terminadas se presentaron las 3 webs creadas:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>enfamilia.gal</li>\n\n\n\n<li>accuvigo.org</li>\n\n\n\n<li>asteavi.org</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\">En Familia</h3>\n\n\n\n<p>Web bien trabajada por lo bien estructurados que estaban los contenidos por parte de la ONG. Además, estaban en 2 idiomas y como al final se vio que daba tiempo, se creó ese segundo idioma (Gallego y español).</p>\n\n\n\n<h3 class=\"wp-block-heading\">ACCU Vigo</h3>\n\n\n\n<p>Los 3 miembros de la ONG allí presentes ayudaron mucho a la estructuración de los contenidos y la explicación de las enfermedades para las que la asociación dirige su ayuda.</p>\n\n\n\n<p>Quedaron muy contentos con el trabajo realizado.</p>\n\n\n\n<h3 class=\"wp-block-heading\">AsTEAVi</h3>\n\n\n\n<p>Beatriz, la representante de la ONG explicó durante un par de horas los entresijos de los servicios y se les echó un poco el tiempo encima para la creación de la web, pero al final pudieron sacarla adelante como el resto.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Y después, ¿qué?</h2>\n\n\n\n<p>Después del evento hemos contactado con las 3 entidades, ya que creemos conveniente recibir feedback para mejorar para las próximas ediciones. ¿Se nos ha quedado algo atrás? ¿Hay algo en lo que podamos mejorar? ¿Las entidades echan algo en falta?</p>\n\n\n\n<p>Tenemos la idea de hacer una meetup con los miembros de las entidades después de unos meses, para saber qué problemas se han encontrado, y así poder enfocar el próximo Do_Action mucho mejor.</p>\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://es.wordpress.org/2024/06/20/do_action-wordcamp-vigo-2024/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:30:\"com-wordpress:feed-additions:1\";a:1:{s:7:\"post-id\";a:1:{i:0;a:5:{s:4:\"data\";s:6:\"596676\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:70:\"\n		\n		\n					\n		\n		\n		\n				\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:6:{s:0:\"\";a:6:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"WordPress 6.6 Beta 2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:57:\"https://es.wordpress.org/2024/06/18/wordpress-6-6-beta-2/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://es.wordpress.org/2024/06/18/wordpress-6-6-beta-2/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 18 Jun 2024 12:16:12 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:34:\"https://es.wordpress.org/?p=617440\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:362:\"¡WordPress 6.6 Beta 2 ya está aquí! Por favor, descárgalo y pruébalo. Esta versión beta del software WordPress está en desarrollo.&#160;No instales, ejecutes ni pruebes esta versión de WordPress en webs en producción o críticos; si lo haces, corres el riesgo de obtener resultados inesperados. En su lugar, instala la beta 2 en sitios locales [&#8230;]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:16:\"Fernando Tellado\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:7368:\"\n<p>¡WordPress 6.6 Beta 2 ya está aquí! Por favor, descárgalo y pruébalo.</p>\n\n\n\n<p><strong>Esta versión beta del software WordPress está en desarrollo.</strong>&nbsp;No instales, ejecutes ni pruebes esta versión de WordPress en webs en producción o críticos; si lo haces, corres el riesgo de obtener resultados inesperados.</p>\n\n\n\n<p>En su lugar, instala la beta 2 en sitios locales y entornos de prueba de cualquiera de estas cuatro formas:</p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Plugin</th><td>Instala y activa el plugin <a href=\"https://wordpress.org/plugins/wordpress-beta-tester/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress Beta Tester</a> en una instalación de WordPress. (Elige el canal «Desarrollo temprano» y la transmisción «Solo Beta/RC»).</td></tr><tr><th>Descarga directa</th><td>Descarga la <a href=\"https://wordpress.org/wordpress-6.6-beta2.zip\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">versión Beta 2 (zip)</a> e instálala en una web WordPress.</td></tr><tr><th>Línea de comandos</th><td>Usa el siguiente comando <a href=\"https://make.wordpress.org/cli/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WP-CLI</a>:<br><code>wp core update --version=6.6-beta1</code></td></tr><tr><th>Zona de pruebas de WordPress</th><td>Usa la <a href=\"https://playground.wordpress.net/#{%20%22preferredVersions%22:%20{%20%22php%22:%20%228.0%22,%20%22wp%22:%20%22beta%22%20},%20%22features%22:%20{%20%22networking%22:%20true%20},%20%22steps%22:%20[%20{%20%22step%22:%20%22login%22,%20%22username%22:%20%22admin%22,%20%22password%22:%20%22password%22%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/wpaccessibility/a11y-theme-unit-test/master/a11y-theme-unit-test-data.xml%22%20}%20},%20{%20%22step%22:%20%22importFile%22,%20%22file%22:%20{%20%22resource%22:%20%22url%22,%20%22url%22:%20%22https://raw.githubusercontent.com/WordPress/theme-test-data/master/themeunittestdata.wordpress.xml%22%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22query-monitor%22%20},%20%22options%22:%20{%20%22activate%22:%20false%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22create-block-theme%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22debug-bar%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22health-check%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22test-reports%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20},%20{%20%22step%22:%20%22installPlugin%22,%20%22pluginZipFile%22:%20{%20%22resource%22:%20%22wordpress.org/plugins%22,%20%22slug%22:%20%22user-switching%22%20},%20%22progress%22:%20{%20%22weight%22:%202%20}%20}%20]%20}\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">instancia 6.6 Beta 2 en la zona de pruebas de WordPress</a> para probar el software directamente en tu navegador sin tener que hacerlo en un sitio o configuración independiente. </td></tr></tbody></table></figure>\n\n\n\n<p>La fecha prevista actual para el lanzamiento final de WordPress 6.6 es <strong>el 16 de julio de 2024</strong> . Tu ayuda probando esta versión es clave para garantizar que todo el contenido de la versión sea estable.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Si encuentras un problema</h2>\n\n\n\n<p>Si encuentras algún problema, compártelo en el&nbsp;<a href=\"https://wordpress.org/support/forum/alphabeta/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">área Alfa/Beta</a>&nbsp;de los foros de soporte.&nbsp;Si te sientes cómodo enviando un informe de error reproducible, puedes hacerlo&nbsp;<a href=\"https://core.trac.wordpress.org/newticket\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a través del Trac de WordPress</a>.&nbsp;También puedes comparar tu problema con una lista de&nbsp;<a href=\"https://core.trac.wordpress.org/tickets/major\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">errores conocidos</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">La recompensa por vulnerabilidad se duplica durante el periodo beta</h2>\n\n\n\n<p>La comunidad de WordPress patrocina una&nbsp;<a href=\"https://make.wordpress.org/security/2024/02/12/welcoming-2024-with-wordpress-6-5-beta-1/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recompensa monetaria por informar sobre vulnerabilidades de seguridad nuevas e inéditas</a>&nbsp;.&nbsp;</p>\n\n\n\n<p>Esta recompensa se duplica durante el período entre la beta 1 el 4 de junio y la versión candidata a definitiva (RC) final programada para el 9 de julio.</p>\n\n\n\n<p>Sigue las prácticas de divulgación responsable como se detalla en las prácticas y políticas de seguridad del proyecto descritas en la&nbsp;<a href=\"https://hackerone.com/wordpress\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">página de HackerOne</a>&nbsp;y en el&nbsp;<a href=\"https://wordpress.org/about/security/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">documento técnico de seguridad</a>.</p>\n\n\n\n<h2 class=\"wp-block-heading\">El trabajo sigue</h2>\n\n\n\n<p><strong>Ponte al día con las novedades de WordPress 6.6:</strong> <a href=\"https://es.wordpress.org/2024/06/05/wordpress-6-6-beta-1/\" data-type=\"post\" data-id=\"591767\" target=\"_blank\" rel=\"noreferrer noopener\">revisa el anuncio de la beta 1 para conocer los cambios más relevantes.</a></p>\n\n\n\n<p>La beta 2 incluye más de 50 novedades del editor desde el lanzamiento de la beta 1, incluidos más de 40 <a href=\"https://core.trac.wordpress.org/query?status=closed&amp;changetime=02%2F14%2F2024..02%2F19%2F2024&amp;milestone=6.5&amp;col=id&amp;col=milestone&amp;col=owner&amp;col=type&amp;col=priority&amp;order=id\" target=\"_blank\" 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– An Introduction to Block Development</a></li>\n\n\n\n<li>August 15: <a href=\"https://make.wordpress.org/core/2024/07/09/hallway-hangout-lets-chat-about-whats-next-in-gutenberg-2/\">Hallway Hangout: Let’s chat about what’s next in Gutenberg (August 2024)</a></li>\n\n\n\n<li>August 27: <a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302512124/\">Developer Hours: Building WordPress themes with the Create Block Theme plugin</a><br /></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Developer Blog</h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://developer.wordpress.org/news/2024/07/30/building-a-card-layout-with-a-hover-reveal-effect/\">Building a card layout with a “hover reveal” effect</a></li>\n\n\n\n<li><a href=\"https://developer.wordpress.org/news/2024/07/22/mixing-and-matching-styles-colors-and-typography-in-wordpress-6-6/\">Mixing and matching styles, colors, and typography in WordPress 6.6</a></li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gutenberg 18.9 </h2>\n\n\n\n<p><a href=\"https://make.wordpress.org/core/2024/07/31/whats-new-in-gutenberg-18-9-31-july/\">What’s new in Gutenberg 18.9? (31 July)</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">What’s in active development or discussed</h2>\n\n\n\n<p><a href=\"https://github.com/WordPress/gutenberg/pull/61577\"> Add plugin template registration API #61577</a></p>\n\n\n\n<p class=\"has-large-font-size\">Stay in Touch</p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Did you like this episode? <a href=\"https://lovethepodcast.com/gutenbergchangelog\"><strong>Please write us a review </strong></a></li>\n\n\n\n<li>Ping us on X (formerly known as Twitter) or send DMs with questions. <a href=\"https://twitter.com/gutenbergtimes\">@gutenbergtimes </a>and <a href=\"https://twitter.com/bph\">@bph</a>.</li>\n\n\n\n<li><em>If you have questions or suggestions, or news you want us to include, send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a>. </em></li>\n\n\n\n<li><em>Please write us a review on iTunes! <a href=\"https://gutenbergtimes.com/itunes/\">(Click here to learn how)</a></em></li>\n</ul>\n</div></div>\n\n\n\n<p class=\"has-large-font-size\" id=\"transcript\"><strong>Transcript</strong></p>\n\n\n\n<p>The transcript is in the works. </p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sun, 04 Aug 2024 06:28:37 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:138:\"Gutenberg Times: Learn WordPress redesign, WooCommerce: the future is block-based, starter themes and a lot more   — Weekend Edition 301\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://gutenbergtimes.com/?p=29455\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:140:\"https://gutenbergtimes.com/learn-wordpress-redesign-woocommerce-the-future-is-block-based-starter-themes-and-a-lot-more-weekend-edition-301/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:29782:\"<p>Hi there, </p>\n\n\n\n<p>Summer! We are now for the second year in Europe, and we are starting to appreciate the four seasons again. Florida only has two seasons, dry and wet.  We are also getting ready for our Summer vacation. For most of the time we will be unplugged from the Internet and the computers. </p>\n\n\n\n<p>The Weekend Edition resumes at the end of August! This edition should provide you with plenty of updates to until then. And for developers, be on the look-out for the monthly round up post on the WordPress Developer Blog: What&#8217;s new for Developers (August 2024) to come out August 10, 2024. </p>\n\n\n\n<p>Be well, maybe you can take a vacation, too. </p>\n\n\n\n<p>Yours, 💕<br /><em>Birgit</em></p>\n\n\n\n\n\n<div class=\"wp-block-group has-light-background-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Table of Contents</strong></p>\n\n\n\n<ol><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/weekend-edition-301/#0-word-press-release-information\">Developing Gutenberg and WordPress</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/weekend-edition-301/#upcoming-events\">Upcoming events</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/weekend-edition-301/#0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/weekend-edition-301/#2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</a></li><li><a class=\"wp-block-table-of-contents__entry\" href=\"https://gutenbergtimes.com/weekend-edition-301/#3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor. </a></li></ol>\n</div></div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-word-press-release-information\">Developing Gutenberg and WordPress</h2>\n\n\n\n<p>Reminder: <a href=\"https://make.wordpress.org/core/2024/07/09/hallway-hangout-lets-chat-about-whats-next-in-gutenberg-2/\"><strong>Hallway Hangout: Let’s chat about what’s next in Gutenberg (August 2024)</strong></a> on <strong>August 15, 2024, at 15:00 UTC</strong>. <strong>Anne McCarthy</strong> wrote:  “This hallway hangout seeks to be another snapshot of what’s being worked on in the Gutenberg plugin to provide broader awareness to more WordPress contributors and get feedback. The hope is to come together early to talk about different features, flush out concerns sooner, help more folks get involved, and find ways to work better together. “</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>At the WordPress Meetup in London, <strong>JuanMa Garrido</strong> gave a lightning talk <strong><a href=\"https://www.wpldn.uk/2024/08/exploring-wordpress-6-6-key-developer-features-unveiled-by-juanma-garrido/\">Exploring WordPress 6.6: Key Developer Features Unveiled</a></strong>  and covered style variations, color, and typography presets, block pattern overrides, updated Theme.json, and unified SlotFill components. <strong>Dan Maby </strong>summarized it and wrote: &#8220;JuanMa’s session covers essential updates that make design implementation easier and more flexible. Let’s explore these exciting new features!&#8221;</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Rich Tabor</strong> also published a <a href=\"https://rich.blog/wordpress-6-6/\"><strong>WordPress 6.6</strong> </a> post with short videos about each major features. It is so much easier to grasp the nature and the usefulness of an update or a new feature when you can see it in action. </p>\n\n\n\n<h3 class=\"wp-block-heading\">Learn.WordPress redesign now live! </h3>\n\n\n\n<p>And if you find yourself wondering what you do without a weekend edition for the three weeks, go, and browse the <strong><a href=\"https://learn.wordpress.org\">freshly released Learn.WordPress website</a>.</strong> It has some great courses for end users, on block development and theme building. The latest course is the <a href=\"https://learn.wordpress.org/course/intermediate-theme-developer/\"><strong>Intermediate Theme Developer</strong></a> course, with 32 lessons.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In her blog post <strong><a href=\"https://make.wordpress.org/training/2024/08/02/meet-the-new-learn-wordpress/\">Meet the new Learn WordPress</a>,</strong> <strong>Kathrin Presner</strong> shared the details of the why and how of the efforts to get this redesign over the finish line. It&#8217;s also a great historical record of the before and after state of the site&#8217;s designs. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In the the WordPress News article <a href=\"https://wordpress.org/news/2024/08/a-brand-new-way-to-learn-wordpress/\"><strong>A Brand-New Way to Learn WordPress</strong></a>, <strong>Lauren Stein</strong> included a short video and put the renewed training site into the overall context of the ongoing efforts for a finished redesign of the WordPress.org website. You&#8217;ll find links to all learning pathways courses, and the announcements of <strong>Walking Tours on August 6th at 14:00 UTC</strong> and <strong>August 8th, 2024 at 21:00 UTC</strong> with the educators Wes Theron and Jonathan Bossenger.</p>\n\n\n\n<img width=\"652\" height=\"441\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/learn-homepage-1536x1038-1.png?resize=652%2C441&ssl=1\" alt=\"\" class=\"wp-image-29588\" />\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Wes Theron</strong>, interactive designer at Automattic, published his tutorial <a href=\"https://learn.wordpress.org/tutorial/exploring-wordpress-6-6/\"><strong>Exploring WordPress 6.6</strong></a>, walking the viewers to a &#8220;range of new features and enhancements designed to improve your website management experience. Discover the latest updates and see how they can benefit your site.&#8221;</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Jonathan Bossenger,</strong> developer educator on the WordPress training team, published a <a href=\"https://make.wordpress.org/training/2024/07/30/call-for-contributors-intermediate-plugin-developer-learning-pathway/\">Call for contributors: Intermediate Plugin Developer learning pathway</a>. Can you help with scriptwriting, voice recording, video editing, content creation and reviewing? There is lots to be done, and you can have a major impact on the project with your contribution. </p>\n\n\n\n<h3 class=\"wp-block-heading\">Gutenberg 18.9</h3>\n\n\n\n<p><strong>Hector Prieto</strong> released Gutenberg 18.9 and highlighted in the release post <a href=\"https://make.wordpress.org/core/2024/07/31/whats-new-in-gutenberg-18-9-31-july/\"><strong>What’s new in Gutenberg 18.9? (31 July)</strong></a></p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://make.wordpress.org/core/2024/07/31/#data-views-get-more-flexible\">Data Views get more flexible</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/07/31/#consolidating-design-tools-across-blocks\">Consolidating design tools across blocks</a></li>\n\n\n\n<li><a href=\"https://make.wordpress.org/core/2024/07/31/#improved-usability-in-editing-and-applying-font-size-presets\">Improved usability in editing and applying font size presets</a></li>\n</ul>\n\n\n\n<a href=\"https://make.wordpress.org/core/2024/07/31/whats-new-in-gutenberg-18-9-31-july/\"><img width=\"652\" height=\"376\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/image-3-1024x590-1.png?resize=652%2C376&ssl=1\" alt=\"\" class=\"wp-image-29572\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p class=\"has-accent-color has-light-background-background-color has-text-color has-background has-link-color wp-elements-d93781e1cc752a3c931d2fecfcf49569\">🎙️ Latest episode: <a href=\"https://gutenbergtimes.com/podcast/gutenberg-changelog-104-block-themes-gutenberg-18-8/\">Gutenberg Changelog #104 – Block Themes, Gutenberg 18.8, WordPress 6.6</a> with special guest Carolina Nymark</p>\n\n\n\n<p>For the latest <strong>Gutenberg Changelog episode (105)</strong>, I caught up with my friend, <strong>Ellen Bauer</strong>, now WooCommerce, former Elma Studio. We had a great chat about block themes, Gutenberg 18.9 and block design tools . The episode will drop into your favorite podcast app over the weekend. </p>\n\n\n\n<a href=\"https://gutenbergtimes.com/podcast/\"><img width=\"652\" height=\"206\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/Screenshot-2024-08-01-at-14.43.15.png?resize=652%2C206&ssl=1\" alt=\"\" class=\"wp-image-29575\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Apropos Podcast: </strong>The photo of the week for me was <strong>Laura Adamonis </strong><a href=\"https://x.com/LauraAdamonis/status/1816624770399506920\">tweet </a>&#8220;@gutenbergtimes with @bph and @inyongski and meal prep go together on a rainy day. Great show. Pulled pork, yogurt, and carrots. &#8221; Huge thank you to Laura Adamonis for sharing her enthusiasm.</p>\n\n\n\n<a href=\"https://x.com/LauraAdamonis/status/1816624770399506920\"><img width=\"447\" height=\"335\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/LauraAdamonis-podcast-edited-1.jpg?resize=447%2C335&ssl=1\" alt=\"\" class=\"wp-image-29582\" /></a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upcoming-events\">Upcoming Developer Hours</h3>\n\n\n\n<p><strong>August 13 at 15:00 UTC</strong> <a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302520686/\"><strong>Developer Hours: Hello, Blocks! – An Introduction to Block Development</strong></a> with JuanMa Garrido and Ryan Welcher</p>\n\n\n\n<p><strong>August 27 at 15:00 UTC</strong> <strong><a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302512124/\">Developer Hours: Building WordPress themes with the Create Block Theme plugin</a> </strong>with Tammie Lister and yours truly</p>\n\n\n\n<a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302512124/\"><img width=\"600\" height=\"338\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/07/600_522612993.webp?resize=600%2C338&ssl=1\" alt=\"\" class=\"wp-image-29523\" /></a>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-p\">Plugins, Themes, and Tools for #nocode site builders and owners</h2>\n\n\n\n<p>This week, I rediscovered the plugin <a href=\"https://wordpress.org/plugins/enhanced-embed-block/\"><strong>Enhanced Embed Block for YouTube</strong></a> developed by <strong>Mark Root-Wiley</strong> and <strong>Cory Birdsong.</strong> It lets you add more limits to the embed block, for instance <code>rel=0</code> to just allow only videos from your channel in the suggestions. Another feature is that it can be set to load videos from nocookie.YouTube.com for enhanced privacy. They also emphasized that there is no plugin lock-in. Should you remove the plugin, it uses the core/embed block as a fallback.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>With his post, <a href=\"https://kinsta.com/blog/wordpress-full-site-editing/\"><strong>Mastering WordPress full site editing: a step-by-step tutorial</strong></a>, <strong>Jeremy Holcombe</strong> walks you through the various aspects of the site editor and aims to show you how FSE works and let you develop your own site designs, just like the pros. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>This week, <strong>Jamie Marsland</strong> <a href=\"https://www.youtube.com/live/0-aHhfbk8Ac\"><strong>unlocked the power of Ollie Pro with Mike McAlister</strong></a> on his Livestream on YouTube. In this interactive session, you &#8220;discover why I love the Ollie Theme and learn all about Ollie Pro&#8221; Marsland wrote. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>As part of the new learning pathways, <strong>Cynthia Norman</strong>, WordPress theme developer from Ontario and member of the WordPress training team,  published the video: <a href=\"https://wordpress.tv/2024/07/26/converting-a-classic-theme-to-a-block-theme/\"><strong>Converting a classic theme to a block&nbsp;theme</strong></a> on WordPressTV. &#8220;With this lesson, you will: describe the various requirements of converting a classic theme, differentiate between a hybrid theme and a block theme and list the steps to take to convert a classic theme into a block theme.&#8221; She wrote. </p>\n\n\n\n<p>The video is also part of the <a href=\"https://learn.wordpress.org/course/intermediate-theme-developer/\">Intermediate Theme Developer</a> course. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://x.com/mahdiali_\"><strong>Mahdi Ali Khanusiya</strong></a>, Ilmosys, shared <a href=\"https://x.com/mahdiali_/status/1816064166630969570\">on X (former Twitter) </a>about the &#8220;refreshed design of the <a href=\"https://thepatternswp.com/\">PatternsWP</a> website! Built entirely with the WordPress block editor.&#8221; <a href=\"https://wordpress.org/plugins/patternswp/\">PatternWP </a> is a WordPress plugin with a huge library of patterns and full-page layouts. It helps designers and content creators to streamline their page building processes.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://x.com/anja\"><strong>Anja Merret</strong></a> reported that <strong>MaxiBlocks</strong> introduced a free theme to work with the block editor or page builder. Together with the <a href=\"https://wordpress.org/plugins/maxi-blocks/\">free block editor plugin</a> and the new free theme (in Beta), Maxi Blocks aims to offer an entire web design tool kit. It offers many patterns and icons to use on your site. Join the <a href=\"https://maxiblocks.com/free-maxiblocks-wordpress-theme/\">Beta team here</a> or wait for the theme to be available in the WordPress repository.</p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-word-press-6-0-1-and-6-1-scheduled\">Theme Development for Full Site Editing and Blocks</h2>\n\n\n\n<p>This week, I teamed up with Vikas Singhal, InstaWP to hold a webinar: <a href=\"https://www.youtube.com/live/yc_cBtjDJxc\"><strong>WordPress Block Editor for Theme Developers and Designers</strong></a>. The recording is available on YouTube. The shared list of resources is <a href=\"https://docs.google.com/document/d/1DJeHMlN4onIjNtf8C26SZz-NS1XcwJHuW_qkDjnXF88/edit#heading=h.ocbv6ztbssri\">available on Google Doc. </a></p>\n\n\n\n\n<div width=\"100%\" class=\"wp-block-newsletterglue-showhide ng-block\">\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n</div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Justin Tadlock</strong> also posted on the Developer Blog: <a href=\"https://developer.wordpress.org/news/2024/07/22/mixing-and-matching-styles-colors-and-typography-in-wordpress-6-6/\"><strong>Mixing and matching styles, colors, and typography in WordPress 6.6</strong></a> &#8211; and teaches us how to create custom color and typography-only global style variations in WordPress 6.6.</p>\n\n\n\n<img width=\"652\" height=\"338\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/tt4-color-and-type-variations-1536x796-1.webp?resize=652%2C338&ssl=1\" alt=\"\" class=\"wp-image-29562\" />\n\n\n\n<p><strong>&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Keeping up with Gutenberg &#8211; Index 2024&#8221;</a>&nbsp;</strong><br />A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly. The previous years are also available: <strong><strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2020/\">2020</a>&nbsp;|&nbsp;<a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2021/\">2021</a></strong>&nbsp;|&nbsp;<strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/keeping-up-with-gutenberg-index-2022/\">2022</a></strong></strong>&nbsp;|&nbsp;<strong><a href=\"https://make.wordpress.org/core/handbook/references/keeping-up-with-gutenberg-index/gutenberg-index-2023\">2023</a></strong></p>\n\n\n\n<p><strong>Bernhard Kau</strong> continued his series on building block theme for his website with <a href=\"https://kau-boys.com/3682/wordpress/goal-missed-i-had-to-add-some-css-to-the-theme\"><strong>Goal missed: I had to add some CSS to the theme</strong></a>. Although determined to only use the Site editor to create his theme, the difficulties to designing the header for his site, made Kau reach into his rich CSS tool box. He continues explaining how he added CSS files to his themes. </p>\n\n\n\n<h2 class=\"wp-block-heading\">Starter Themes</h2>\n\n\n\n<p><strong>Brian Gardner</strong> just uploaded <a href=\"https://wordpress.org/themes/powder-zero/\"><strong>Powder Zero</strong></a> to the WordPress repository. It&#8217;s a A starter block theme for designers and developers. It offers plain designs and patterns for all the important templates with header and footer template parts. It also offers code examples to create block styles via the functions.php. It&#8217;s give you a solid head start into block theme building. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>A few months back, <strong>Brian Coords</strong> and <strong>Aurooba Ahmad</strong> published a <strong>&#8220;Block Theme<a href=\"https://github.com/bacoords/block-theme\"> is a block-based starter theme built for modern WordPress developers.</a></strong> Now it has reached 73 stars on GitHub. It corporates a build process, works with SASS, and also includes a few custom blocks. It also includes Linting, Prettier, and WordPress Coding Standards. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>About a year ago, <strong>Bill Erickson</strong> published <a href=\"https://www.billerickson.net/hybrid-wordpress-theme-starter/\"><strong>A starter theme for building Hybrid WordPress Themes</strong></a>. &#8220;A <strong>hybrid WordPress theme</strong> uses theme.json to define styles and customize the block editor while also using traditional PHP template files.&#8221; he explained.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>With <strong>Carolina Nymark</strong>&#8216;s <a href=\"https://fullsiteediting.com/block-theme-generator/\"><strong>Theme Builder Tool</strong></a>, you can assemble a new starter theme yourself on four levels: </p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;<strong>No Code</strong>&nbsp;-For building your theme in the Site Editor.</li>\n\n\n\n<li>&nbsp;<strong>Basic</strong>&nbsp;-More opinionated than&nbsp;<em>Underscores (_s)</em>.</li>\n\n\n\n<li>&nbsp;<strong>Advanced</strong>&nbsp;with WooCommerce support and basic build tools.</li>\n\n\n\n<li>&nbsp;<strong>Advanced</strong>&nbsp;with WooCommerce support and without build tools.</li>\n</ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>When talking to site builders and developers, it turns out, many use  the default theme <a href=\"https://wordpress.org/themes/twentytwentyfour/\"><strong>Twenty-Twenty-Four</strong></a> as a versatile starter theme to start new projects, either with a child theme or as a clone. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>And finally, the <a href=\"https://wordpress.org/plugins/create-block-theme/\"><strong>Create block Theme plugin</strong></a> allows you to create a child theme, or a clone of the current block theme active on your site. It also provides you with a skeleton block theme to start with a blank slate </p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-building-themes-for-fse-and-word-press\">Building Blocks and Tools for the Block editor</h2>\n\n\n\n<p><strong>Beau Lebens,</strong> Head of Engineering for WooCommerce published <a href=\"https://developer.woocommerce.com/2024/07/23/woocommerce-in-2024-and-beyond-roadmap-update/\"><strong>WooCommerce in 2024 and beyond: Roadmap update</strong></a> and laid out the plan for the next few months for WooCommerce development and focus as well as an outlook beyond. Besides new and revamp initiatives around the Developer Experience for partners and extenders, like a newsletter, enhancing the REST-API, the message seems clear: &#8220;Our future is block-based &#8220;. He continues: &#8220;If your solutions are still relying on shortcodes or other legacy APIs, it’s time to embrace blocks and modernize your approach.&#8221;</p>\n\n\n\n<a href=\"https://developer.woocommerce.com/2024/07/23/woocommerce-in-2024-and-beyond-roadmap-update/\"><img width=\"652\" height=\"366\" tabindex=\"0\" src=\"https://i0.wp.com/gutenbergtimes.com/wp-content/uploads/2024/08/image_801c33.webp?resize=652%2C366&ssl=1\" alt=\"\" class=\"wp-image-29608\" /></a>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><br />In <a href=\"https://developer.woocommerce.com/2024/07/26/woocommerce-9-2-pre-release-updates/\"><strong>WooCommerce 9.2: Pre-release updates</strong></a>, <a href=\"https://x.com/jacklynbiggin\"><strong>Jacklyn Biggin</strong></a>, developer advocate at WooCommerce gave a preview of the upcoming release. Among other updates, it  will bring a &#8220;Customize your Store&#8221; feature, enhances filtering for store searches  and accessibility improvements. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Damon Cook</strong> published on the Developer Blog: <a href=\"https://developer.wordpress.org/news/2024/07/30/building-a-card-layout-with-a-hover-reveal-effect/\"><strong>Building a card layout with a “hover reveal” effect</strong></a>. It’s a short tutorial on how to add block style to a core block and add CSS for animation. It’s even interesting for content creators as they learn how to create a Grid Block with card style cover block.&nbsp;</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Using Generate Blocks Pro, the Create Block Theme plugin and a child theme of Twenty-Twenty-Four, <a href=\"https://x.com/neverything\"><strong>Silvan Hagen</strong></a>, a developer from Switzerland,  shared how to build a <a href=\"https://silvanhagen.com/writing/wordpress-mega-menu-blocks/\"><strong>WordPress Mega Menu with Blocks</strong></a> recreating a project for the Kofi Annan Foundation. </p>\n\n\n\n<p>You can read-up on another approach to building Mega Menus on the WordPress Developer blog, where <strong>Nick Diego</strong> posted <a href=\"https://developer.wordpress.org/news/2024/02/29/an-introduction-to-block-based-mega-menus/\"><strong>An introduction to block-based mega menus</strong></a>, applying the newly released WordPress APIs from version 6.5 </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>In this week&#8217;s Livestream, <strong>Ryan Welcher</strong> was seen <a href=\"https://www.youtube.com/live/LXWxfSQ-ygA\"><strong>building a Schema.org block integration</strong></a> in context of a Job board site. In this longer than usual stream he covers a myriad of block development topics including debugging via the consol e.log and exploring functions, attributes and InnerBlocks. </p>\n\n\n<div width=\"100%\" class=\"wp-block-newsletterglue-showhide ng-block\"><div width=\"100%\" class=\"wp-block-newsletterglue-showhide ng-block\">\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n</div></div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>JuanMa Garrido</strong> and <strong>Nick Diego</strong> explored in the latest <a href=\"https://www.youtube.com/watch?v=V6-yg-GKTZg\"><strong>Developer Hours alternatives to creating a custom block</strong></a>. They walk through several scenarios often addressed with custom blocks and discussed alternative approaches, especially those that leverage block patterns and Editor extensions.</p>\n\n\n\n<p>Key highlights included: &#8211;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> How to add new functionality to core blocks </li>\n\n\n\n<li>How to use content-only editing and the allowedBlocks attribute in patterns </li>\n\n\n\n<li>How to integrate block bindings and block variations </li>\n\n\n\n<li>How to effectively use block locking and naming &#8211; How to create overrides in synced patterns</li>\n</ul>\n\n\n\n<p>They shared <a href=\"https://docs.google.com/document/d/1myYoEehSPS6rhFMzpEq4h_v3z5Z4TTA_C1rJDG0Mk0U/edit#heading=h.jnrvxfmnum5f\">their notes and resources in this Google Doc</a></p>\n\n\n<div width=\"100%\" class=\"wp-block-newsletterglue-showhide ng-block\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"toolbelt-video-wrapper\"></div>\n</div>\n</div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><a href=\"https://x.com/rudrastyh\"></a></p>\n\n\n\n<p>The Interactivity API seems interesting to you, but you&#8217;re not sure that you have time to figure everything out? In his blog post, <a href=\"https://rudrastyh.com/gutenberg/interactivity-api.html\"><strong>Interactivity API Explained</strong></a>,  <a href=\"https://x.com/rudrastyh\"><strong>Misha Rudrastyh</strong></a> provides step-by-step instructions and explains the various pieces on the way. </p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Antonio Sejas</strong>, Developer at WordPress.com share how their team <a href=\"https://wordpress.com/blog/2024/07/31/wordpress-components-tailwind-css/\"><strong>uses WordPress Components and Tailwind CSS in their Local Development App</strong></a>. It&#8217;s the first post in the new <em>Building Studio in Public</em> series. In this article, &#8220;we explore how we decided to use Tailwind CSS and the WordPress components that make up Studio and why that decision gave us extra flexibility for the future of Studio.&#8221; Sejas wrote</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p><strong>Nick Diego</strong> posted <a href=\"https://nickdiego.com/useful-resources-for-curating-the-wordpress-editing-experience/\"><strong>Useful resources for curating the WordPress editing experience</strong></a> after fielding a few questions from developers at WordCamp Canada. You&#8217;ll find links to repos with code examples, to documentation pages, and articles published on the WordPress Developer blog. He covers server-side, client site and theme.json methods and approaches. </p>\n\n\n\n<p><strong><a href=\"https://gutenbergtimes.com/need-a-zip-from-master/\">Need a plugin .zip from Gutenberg&#8217;s master branch?</a></strong><br />Gutenberg Times provides daily build for testing and review. </p>\n\n\n\n<p>Now also available via <a href=\"https://playground.wordpress.net/?blueprint-url=https://gutenbergtimes.com/wp-content/uploads/2020/11/playnightly.json\">WordPress Playground</a>. There is no need for a test site locally or on a server. Have you been using it? <a href=\"mailto:pauli@gutenbergtimes.com\">Email me </a>with your experience</p>\n\n\n\n<p><img alt=\"GitHub all releases\" src=\"https://img.shields.io/github/downloads/bph/gutenberg/total?style=for-the-badge\" /></p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Questions? Suggestions? Ideas? </em><br /><em>Don&#8217;t hesitate to send <a href=\"mailto:pauli@gutenbergtimes.com\">them via email</a> or</em><br /><em> send me a message on WordPress Slack or Twitter @bph</em>.</p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" />\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">For questions to be answered on the <a href=\"http://gutenbergtimes.com/podcast\">Gutenberg Changelog</a>, <br />send them to <a href=\"mailto:changelog@gutenbergtimes.com\">changelog@gutenbergtimes.com</a></p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" />\n\n\n\n<p>Featured Image: Screenshot of the newly designed Learn.WordPress.org site. </p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\n\n\n\n<p class=\"has-text-align-left\"><strong>Don&#8217;t want to miss the next Weekend Edition? </strong></p>\n\n\n<form class=\"wp-block-newsletterglue-form ngl-form ngl-portrait\" action=\"https://gutenbergtimes.com/feed/\" method=\"post\"><div class=\"ngl-form-container\"><div class=\"ngl-form-field\"><label class=\"ngl-form-label\" for=\"ngl_email\"><br />Type in your Email address to subscribe.</label><div class=\"ngl-form-input\"><input type=\"email\" class=\"ngl-form-input-text\" name=\"ngl_email\" id=\"ngl_email\" /></div></div><button type=\"submit\" class=\"ngl-form-button\">Subscribe</button><p class=\"ngl-form-text\">We hate spam, too, and won&#8217;t give your email address to anyone <br />except Mailchimp to send out our Weekend Edition</p></div><div class=\"ngl-message-overlay\"><div class=\"ngl-message-svg-wrap\"></div><div class=\"ngl-message-overlay-text\">Thanks for subscribing.</div></div><input type=\"hidden\" name=\"ngl_list_id\" id=\"ngl_list_id\" value=\"26f81bd8ae\" /><input type=\"hidden\" name=\"ngl_double_optin\" id=\"ngl_double_optin\" value=\"yes\" /></form>\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" />\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Sat, 03 Aug 2024 10:30:30 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:18:\"Birgit Pauli-Haack\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"WordCamp Central: WordCamp Netherlands 2024 rescheduled\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:39:\"https://central.wordcamp.org/?p=7325880\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://central.wordcamp.org/news/2024/08/wordcamp-netherlands-2024-rescheduled/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:1351:\"<p>WordCamp Netherlands 2024 has been rescheduled from its initial dates of September 27 and 28, 2024, to the new dates of November 29 and 30, 2024.</p>\n\n\n\n<p>In early February, a new organizing team began preparations for WordCamp Netherlands 2024. Despite some setbacks, the team has continued with enthusiasm and optimism. Most of the delays have been overcome, and nearly everything is in place to make this edition a success. However, one crucial aspect beyond our control has become a major obstacle: attendee registration.</p>\n\n\n\n<p>Additional time is needed to allow more people the opportunity to register for the event. After consulting with WordCamp Central, it was decided to move this edition to November 29 and 30, 2024. This extra time will ensure an even better and more inspiring event in November.</p>\n\n\n\n<p>Attendees who have already purchased tickets can request a refund. <br /><a href=\"https://netherlands.wordcamp.org/2024/wordcamp-netherlands-rescheduled/\">For assistance, please contact the organizing team. <br /></a>Refunds are available until September 30.</p>\n\n\n\n<p><a href=\"https://netherlands.wordcamp.org/2024/tickets/\">Tickets for the new dates in November are now available for purchase.</a></p>\n\n\n\n<p>We look forward to welcoming all attendees in November.</p>\n\n\n\n<p>The WordCamp Netherlands 2024 Organizing Team</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 02 Aug 2024 14:41:01 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:20:\"Richard van Denderen\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"WordPress.org blog: A Brand-New Way to Learn WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:35:\"https://wordpress.org/news/?p=17545\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:70:\"https://wordpress.org/news/2024/08/a-brand-new-way-to-learn-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:11014:\"<p><a href=\"https://learn.wordpress.org/\">Learn WordPress</a> has been growing as a hub of educational resources for WordPress since 2020. Now, it’s undergone a transformation in content focus and design with the introduction of Learning Pathways and a reimagined look.</p>\n\n\n\n<div class=\"wp-block-embed__wrapper\">\n\n</div>\n\n\n\n<h3 class=\"wp-block-heading\">The WordPress.org redesign continues </h3>\n\n\n\n<p>Learn WordPress is the latest section of WordPress.org to receive a design refresh, following other sections like the <a href=\"https://wordpress.org/showcase/\">Showcase</a> and <a href=\"https://developer.wordpress.org/\">Developer Resources</a>. It brings a unified look and feel that’s modern, visual, and inviting.</p>\n\n\n\n<img width=\"1024\" height=\"919\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/07/2-learn-1.png?resize=1024%2C919&ssl=1\" alt=\"\" class=\"wp-image-17613\" />\n\n\n\n<p>Beyond its fresh aesthetic, the new Learn WordPress site prioritizes learners with a revamped user experience consistent with familiar modern learning platforms. It features a new navigation menu, eye-catching thumbnails, and search filters so you can explore and discover content quickly. The clearer and more structured layout helps you easily recognize the resources you need (courses, lessons, Online Workshops) based on your learning preferences. &nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\">Introducing Learning Pathways</h3>\n\n\n\n<p>This redesign also highlights a new approach to Learn WordPress content, emphasizing what learners engage with the most. The introduction of Learning Pathways lets you grow your WordPress skills progressively. You can start with beginner essentials and then work your way through more advanced concepts at your own speed. This method lets you build a solid understanding as you move through each course. Learning Pathways are geared toward specific learners, like people using WordPress for the first time or those interested in development.</p>\n\n\n\n<img width=\"1024\" height=\"730\" src=\"https://i0.wp.com/wordpress.org/news/files/2024/07/1-learn.png?resize=1024%2C730&ssl=1\" alt=\"\" class=\"wp-image-17591\" />\n\n\n\n<p>Four Learning Pathways are already launched and ready to explore:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https://learn.wordpress.org/course/beginner-wordpress-user/\">Beginner WordPress User</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/course/intermediate-wordpress-user/\">Intermediate WordPress User</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/course/beginner-wordpress-developer/\">Beginner WordPress Developer&nbsp;</a></li>\n\n\n\n<li><a href=\"https://learn.wordpress.org/course/intermediate-theme-developer/\">Intermediate Theme Developer</a></li>\n</ul>\n\n\n\n<p>You can look forward to more Learning Pathways in the User and Developer tracks soon. Two additional pathways, Designer and Contributor, are also on the roadmap. For more details about Learning Pathways, listen to <a href=\"https://wordpress.org/news/2024/07/episode-83-learning-pathways/\">episode 83 of the WordPress Briefing</a>. </p>\n\n\n\n<p class=\"has-text-align-left has-off-white-2-background-color has-background\"><strong>Get a guided tour of all the exciting Learn WordPress changes</strong> from the Training team’s very own <a href=\"https://profiles.wordpress.org/psykro/\">Jonathan Bossenger</a>, <a href=\"https://profiles.wordpress.org/west7/\">Wes Theron</a> and <a href=\"https://profiles.wordpress.org/zoonini/\">Kathryn Presner</a>. Sign up for one of their upcoming Online Workshops on <a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302434418/\"><strong>Tuesday, August 6 at 14:00 UTC</strong> </a>or <strong><a href=\"https://www.meetup.com/learn-wordpress-online-workshops/events/302387426/\">Thursday, August 8 at 21:00 UTC</a>.</strong></p>\n\n\n\n<h3 class=\"wp-block-heading\">Education for the future of WordPress</h3>\n\n\n\n<p>What started with the Training team’s effort to understand the needs and expectations of current and future learners became a push to create a dynamic learning experience. This next phase of Learn WordPress is an exciting move toward bringing more people into WordPress, whether new users just getting started or established developers looking to add more skills to their toolbox.</p>\n\n\n\n<p>If you want to propose a change or report an issue, please do so in the <a href=\"https://github.com/WordPress/Learn\">Learn GitHub repository</a>. If you love WordPress and want to contribute to making Learn WordPress an even greater resource, join the <a href=\"https://wordpress.slack.com/archives/C02RW657Q\">#training</a> Slack channel. Want to make an immediate impact? Share <a href=\"https://learn.wordpress.org/\">Learn WordPress</a> with someone you know.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Thank you (and props) to all involved</h3>\n\n\n\n<p>The new Learn WordPress couldn’t have been possible without the effective collaboration of the Training, Design, Marketing, and Meta teams. </p>\n\n\n\n<p class=\"is-style-wporg-props-medium has-large-font-size\"><a href=\"https://profiles.wordpress.org/adamwood/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>adamwood</a> <a href=\"https://profiles.wordpress.org/agiljulio/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>agiljulio</a> <a href=\"https://profiles.wordpress.org/arunshenoy99/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>arunshenoy99</a> <a href=\"https://profiles.wordpress.org/bsanevans/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>bsanevans</a> <a href=\"https://profiles.wordpress.org/burtrw/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>burtrw</a> <a href=\"https://profiles.wordpress.org/cnormandigital/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>cnormandigital</a> <a href=\"https://profiles.wordpress.org/devmuhib/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>devmuhib</a> <a href=\"https://profiles.wordpress.org/digitalchild/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>digitalchild</a> <a href=\"https://profiles.wordpress.org/dufresnesteven/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>dufresnesteven</a> <a href=\"https://profiles.wordpress.org/ervanyuffrizal/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ervanyuffrizal</a> <a href=\"https://profiles.wordpress.org/faisalahammad/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>faisalahammad</a> <a href=\"https://profiles.wordpress.org/fcoveram/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>fcoveram</a> <a href=\"https://profiles.wordpress.org/hellosatya/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>hellosatya</a> <a href=\"https://profiles.wordpress.org/huzaifaalmesbah/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>huzaifaalmesbah</a> <a href=\"https://profiles.wordpress.org/indirabiswas27/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>indirabiswas27</a> <a href=\"https://profiles.wordpress.org/ironnysh/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ironnysh</a> <a href=\"https://profiles.wordpress.org/itsmhrahman/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>itsmhrahman</a> <a href=\"https://profiles.wordpress.org/jinalparekh/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>jinalparekh</a> <a href=\"https://profiles.wordpress.org/joedolson/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>joedolson</a> <a href=\"https://profiles.wordpress.org/joen/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>joen</a> <a href=\"https://profiles.wordpress.org/jominney/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>jominney</a> <a href=\"https://profiles.wordpress.org/keithnoseworthy/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>keithnoseworthy</a> <a href=\"https://profiles.wordpress.org/kel-dc/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>kel-dc</a> <a href=\"https://profiles.wordpress.org/lada7042/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>lada7042</a> <a href=\"https://profiles.wordpress.org/laurahartwigdesign/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>laurahartwigdesign</a> <a href=\"https://profiles.wordpress.org/laurlittle/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>laurlittle</a> <a href=\"https://profiles.wordpress.org/markoserb/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>markoserb</a> <a href=\"https://profiles.wordpress.org/mustakim5/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>mustakim5</a> <a href=\"https://profiles.wordpress.org/nazmul111/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>nazmul111</a> <a href=\"https://profiles.wordpress.org/ndiego/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ndiego</a> <a href=\"https://profiles.wordpress.org/nilovelez/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>nilovelez</a> <a href=\"https://profiles.wordpress.org/noruzzaman/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>noruzzaman</a> <a href=\"https://profiles.wordpress.org/orangeambition/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>orangeambition</a> <a href=\"https://profiles.wordpress.org/piyopiyofox/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>piyopiyofox</a> <a href=\"https://profiles.wordpress.org/psykro/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>psykro</a> <a href=\"https://profiles.wordpress.org/renyot/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>renyot</a> <a href=\"https://profiles.wordpress.org/rfluethi/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>rfluethi</a> <a href=\"https://profiles.wordpress.org/rjfrizz/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>rjfrizz</a> <a href=\"https://profiles.wordpress.org/rmartinezduque/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>rmartinezduque</a> <a href=\"https://profiles.wordpress.org/ryelle/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>ryelle</a> <a href=\"https://profiles.wordpress.org/sakibsnaz/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>sakibsnaz</a> <a href=\"https://profiles.wordpress.org/sfougnier/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>sfougnier</a> <a href=\"https://profiles.wordpress.org/shsajalchowdhury/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>shsajalchowdhury</a> <a href=\"https://profiles.wordpress.org/sierratr/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>sierratr</a> <a href=\"https://profiles.wordpress.org/sumitsingh/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>sumitsingh</a> <a href=\"https://profiles.wordpress.org/teuila_mau/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>teuila_mau</a> <a href=\"https://profiles.wordpress.org/webtechpooja/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>webtechpooja</a>&nbsp;&nbsp;<a href=\"https://profiles.wordpress.org/west7/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>west7</a> <a href=\"https://profiles.wordpress.org/zoonini/\" class=\"mention\"><span class=\"mentions-prefix\">@</span>zoonini</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Fri, 02 Aug 2024 13:33:19 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:12:\"Lauren Stein\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:110:\"Do The Woo Community: Open Source Sustainability, Contributing and Proposal Processes with Courtney and Robert\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=84957\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:74:\"https://dothewoo.io/os-sustainability-contributing-and-proposal-processes/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:35658:\"Episode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Courtney:<br />How are you, Robert? How&#8217;s your summer going?</p>\n\n\n\n<p>Robert:<br />It&#8217;s still summer? I don&#8217;t know. It&#8217;s been so hot. We were just talking about that in the green room, how the temperature&#8217;s been nuts.</p>\n\n\n\n<p>Courtney:<br />Yes, yes, yes. Robert and I, being in America, our weather has been very weird. I&#8217;ve been having a lot of Florida weather here in South Central Pennsylvania, which I would like to send back to Florida and now that would be delightful. But the weather in Europe was pretty cool at WordCamp Europe. I liked that temperature better.</p>\n\n\n\n<p>Robert:<br />Everything is cool when you&#8217;re in Torino.</p>\n\n\n\n<p>Courtney:<br />This is true. So today we&#8217;re going to get into a little bit of some of the talks that we saw at WordCamp Europe, some of the other open-source connections that were made during this event, and a little bit of pulse on the community as to what we&#8217;ve seen going on in open source. Most recently we&#8217;re just on the heels at the time of this recording of seeing WordPress 6.6.1 ship, which is great. But that said, Robert, how did you spend your WordCamp Europe and what stood out most to you?</p>\n\n\n\n<p>Robert:<br />Wow, attendance. I mean, I&#8217;m just going to go with that. So WordCamp Europe was talk, talk, talk, work, work, work, network, network, network.<br />We had a booth there for Botguard and had to do some of that. But yeah, it always amazes me how full of people WordCamp Europe is and it was really great to see some of, even I&#8217;ll call &#8217;em micro-communities, get together. I know there was a large contingent from Serbia that was doing their thing, and then you&#8217;d have folks from the Netherlands and Germany and getting that face time that they may not get during the rest of the year. So it&#8217;s always the people and the networking and energy that leaves me smiling for at least six months. Hoarse completely, but definitely smiling.</p>\n\n\n\n<p>Courtney:<br />I saw that there was also a sub-community of the Jonathans getting photos together. Were there any photos of the Roberts? Because I think you and Mr. Dunn here could both be in that photo.</p>\n\n\n\n<p>Robert:<br />And Robert Windisch.</p>\n\n\n\n<p>Courtney:<br />Yeah, see, I was just hanging out with him in Canada the other week. That&#8217;s right. Yeah, the Roberts need to do a photo. I&#8217;m going to petition for that.</p>\n\n\n\n<p>Robert:<br />And we will also include Robbie Adair.</p>\n\n\n\n<p>Courtney:<br />Yes, yes, absolutely. Include all those that have Rob, Bob or some variation of that related to their names for sure. So WordCamp Europe kicked off with a really amazing talk. We heard first as our opening keynote at WordCamp Europe about the sustainability of open source being the future, and this was something that was shared by both Joost and Juliet who gave a presentation on this. Joost, of course, being the founder of a very well-known SEO plugin company, and Juliet is really well-known in the PHP space, but not a lot of people in WordPress outside of those that pay attention to PHP know Juliet yet. Juliet is an amazing, amazing woman, very talented dev, and somebody that I got to know during Europe quite a lot. And so during that time that she and Joost gave that presentation, they were sharing a great deal about how much of what we use or do on a daily basis depends on open source and how people are often unaware of that implication.</p>\n\n\n\n<p>And that&#8217;s something that&#8217;s been eye-opening to me, not just from their talk, but also over the last couple of years as I tune into the automotive industry using a lot of open-source technology. Of course, I work for a web host and I know that our servers use a lot of open-source technology to power the hosting environments as well, but there&#8217;s a lot more to open source to learn about that I think we don&#8217;t often see. So they were sharing some of the use cases of that, but they were also really great at helping shed light on. Open source is never free, so you&#8217;ve got either funding to pay people or the time that people give up for their families and their jobs and these other things to make open source possible. So I thought that they really landed that conversation fantastically well, and it&#8217;s something that I believe that the WordPress community especially needs to tune in on. You haven&#8217;t gotten a chance yet, go watch the replay on that one.</p>\n\n\n\n<p>Robert:<br />Yeah, I think hopefully Bob can drop that into the transcript of the actual link. Yeah, free and open source are always fun words to mess up. And yes, the code may be freely accessible, but how do you put it together? Who&#8217;s put that together? Coming from the Joomla community, which is a hundred percent volunteer where there is no corporate support in any way, shape or form, the burnout is extreme because you just can&#8217;t do that all the time.</p>\n\n\n\n<p>Courtney:<br />Yeah, knowing what I do of Juliet, I feel fine in sharing this. Just a few months back, about half a year, maybe a little bit longer ago now, we saw PHPCS, which is the PHP coding standards. Juliet is unarguably the lead dev on this. There are several other contributors to this. That project sat in an abandoned repo and abandoned being that there was a company that created this as an open-source project. The company shuttered and Juliet did not have administrative rights over that area and nobody that did was still contributing. Juliet has been funded through contract work as have others to that area, but it was not at a sustainable level for the amount of contribution needed for that. And I highlight it because WordPress uses WPCS, the WordPress coding standards, and those areas in particular also need to depend upon the PHPCS. So it&#8217;s just a set of rules basically that make sure that how we&#8217;re writing not just our PHP, but I believe it also applies to HTML and CSS, that these things adhere to specific standards so that we have some security reliability in all of the code that we&#8217;re deploying.</p>\n\n\n\n<p>If any one of those areas were to fail, that could jeopardize not just WordPress, but also at PHPCS, it would impact many other open-source projects and some that are not, that depend upon PHPCS. And then within WordPress, not only does it impact core, but WPCS that depends on PHPCS also impacts many plugins. Hosts use it as part of securing their environments for managed environments for customers. So there was a lot really dependent on that, and Juliet&#8217;s just been through quite a lot in the past year securing the funding needed, not just for herself, but also the couple of other devs that are working on this. And it&#8217;s one of those backbones of the internet, so I can&#8217;t say enough about the work that she&#8217;s doing. And also, Joost wrote a fantastic piece that helped get at least my executives to participate in funding the work inside of PHPCS as well to make sure that our customers are really well protected. So please do tune in, watch, see what&#8217;s going on. Even if you don&#8217;t really understand code, not the point, it&#8217;s knowing that it&#8217;s securing you here.</p>\n\n\n\n<p>Robert:<br />Well, it&#8217;s to your point about validating the stuff that WordPress utilizes from plugins to things to Gutenberg to all that. Of course, my favorite is having the tabs versus spaces argument, so that&#8217;s something else as well. But for those who are not technical, just think of tabs versus spaces.</p>\n\n\n\n<p>Courtney:<br />I just got into the conversation at WordCamp Canada about pineapple and pizza. Now you&#8217;re bringing up tabs versus spaces. We&#8217;re going to start a riot with the devs. They&#8217;re all groaning at us right now, Robert. I can hear them. So in addition to that, there were a couple of other really cool things that took place during WordCamp Europe. One of the first things was that right after Joost and Juliet&#8217;s presentation during the Q&amp;A, I asked a question, and then out of that came meeting Matthias from Typo3. Typo3 is one of the organizations that participated in the open source letter to the WordPress European Union related to the Cyber Resiliency Act. What does all that mean? Basically, the European Union has a lot of standards that they&#8217;re trying to implement, and the Cyber Resiliency Act specifies a lot of what they expect out of the software being used in various environments, and some of the wording that is in the Cyber Resiliency Act was not suitable for how open source works. And so out of that came, that&#8217;s exactly it. Joomla, Drupal, Typo3, WordPress and a few others that I think all compiled a letter together to the European Union specifying some of these things and Matthias that we met is part of the community at Typo3. Robert, did you get a chance to meet Matthias?</p>\n\n\n\n<p>Robert:<br />We got, of course, everyone got to meet everyone at some point, but we&#8217;re definitely going to push to have, is it Matthias or Mattias? I&#8217;m not always going to look Matthias.</p>\n\n\n\n<p>Courtney:<br />I&#8217;m an American and I butcher European names routinely. I will apologize first, but yes, we should invite him on as a guest and ask him to pronounce his own name for us.</p>\n\n\n\n<p>Robert:<br />At least that, I mean, it&#8217;ll be a very quick podcast.</p>\n\n\n\n<p>Courtney:<br />Yep, absolutely.</p>\n\n\n\n<p>Robert:<br />That&#8217;ll be brilliant. But yeah, I mean not only, it&#8217;s great that he was part of that open letter, but it&#8217;s interesting how, since we&#8217;re on the open talk on open source, how open source gets attacked in different weird ways and the Cyber Resilience Act, which is called CRA before we get all tongue-tied, it just seems strange to make demands of free code and why, yes, there need to be cybersecurity standards, blah, blah, blah, blah, blah. Well, last I checked, we can talk about CrowdStrike all day long and they&#8217;re probably CRA compliant, and that doesn&#8217;t really help anyone when Delta is</p>\n\n\n\n<p>still down for day five or six of being able to fly. The NHS, I think, had problems. European banks had problems. So some of these rules and regulations really don&#8217;t actually get to the crux of the problem, which is everyone needs to do their homework and stay on top of code no matter what it is and have processes in place.</p>\n\n\n\n<p>Courtney:<br />Absolutely, Robert, I am glad that neither of us were traveling during that in particular.</p>\n\n\n\n<p>Robert:<br />Oh my goodness, are you kidding? I just got home from WordCamp Canada to which I drove. It was a long drive, but I drove because the distance would not have been any different time-wise if I had flown. But still, I am glad to have gotten through Border Crossing and all of that without having an impact there. Related though to your idea there on testing and kind of coming in on the heels of WordPress 6.6.1 coming out and the calls for testing, I will amplify that people should be testing things and to the point where I have been relentless with my employer about giving me a little sliver of an environment to test on production. So in our managed environments and our enterprise-managed environments, I am ensuring that this gets at least the minimum testing possible. But in addition to that, I would like to call in those that are in the plugin and theme space and make sure that you are testing with the beta releases before we even hit RC. We need to be testing at the beta releases.</p>\n\n\n\n<p>So not just a good way to do this in the WordPress space as you go to make WordPress dot org slash test, and usually with every release there is a guideline post saying, here&#8217;s how you could go test the thing, do that, but in addition, do some other testing, both automated and manual with your own plugins and or themes. If you are a dev and or if you&#8217;re managing client sites, the ones that are the most on most of your client sites, I would make sure to also as a user, test those ahead because things will go a little sideways and you might see a maintenance release come in pretty quickly after that. If you are in other parts of open source, the same would still apply. You absolutely should be paying attention to what&#8217;s going on in releases ahead of time and testing and weighing that kind of feedback.</p>\n\n\n\n<p>Robert:<br />I&#8217;ll just second that, and it all circles back to the sustainability argument or discussion earlier. These things need to be done. Yes.</p>\n\n\n\n<p>Courtney:<br />I will give a quick nod. When I was assembling today&#8217;s show notes, I forgot to include that I was on a panel at Europe about open source, about funding open source from the perspective, this time last year, I spoke with Hari and I was on a panel there from the perspective of I&#8217;m a contributor that wants to get sponsored. What can I do this time? It was from the perspective of empowering organizations such as my employer or Robert&#8217;s employer or a number of others to fund the work of open source. So I will be sure to include those as well. That slipped my mind in today&#8217;s show notes, but there we go. Related to other events and things going on in the open-source space. Robert, you brought up All Things Open. Do you know much about this conference? Have you ever attended?</p>\n\n\n\n<p>Robert:<br />I have never. And it keeps getting put into time slots where I can&#8217;t make it. It&#8217;s really about open source and everything from GitHub and Copilot to specific projects. Of course, AI, I already mentioned Copilot. That kind of stuff is happening. Speakers have been announced, and I&#8217;m just looking at, so we got Community Leadership Summit and All Things Open on October 27th.</p>\n\n\n\n<p>Courtney:<br />Yes, that is close to some timelines for my kiddos that I don&#8217;t know if I&#8217;ll be able to go yet or not, but I know a few others in the WordPress community that have attended in the past. You can reach out if you&#8217;re interested to Adam Silver and Nyasha Greene and find out what their experiences have been at this event. But it is really operated like a true open source without an organization besides the conference organizers, this is not an event on behalf of any one open-source project. It is an open-source event of lots of open-source people just getting together, and it&#8217;s one that I think is really, really interesting. It is in, is it North or South Carolina in the Carolinas?</p>\n\n\n\n<p>Robert:<br />It&#8217;s Raleigh, North Carolina.</p>\n\n\n\n<p>Courtney:<br />Raleigh, North Carolina, yeah. There we go. So if you&#8217;re interested in attending that one, do jump in, check it out, get some tickets. I always love the graphics that organization puts forward. I think it&#8217;d be a good time to also learn and connect with others.</p>\n\n\n\n<p>Robert:<br />I have been to the Community Leadership Summit in the past, and if you are heavily involved in a project, you should really have this on your radar. I remember having attended, and at the time it was all about codes of conduct and you had folks from all these projects trying to put together codes of conduct, codes of conduct or code of conducts, I dunno where the S goes.</p>\n\n\n\n<p>Courtney:<br />Or the apostrophe.</p>\n\n\n\n<p>Robert:<br />Or the, oh no, don&#8217;t make it worse. But these are the kinds of things that are addressed to help projects move forward. So definitely take a look at that if you are spending considerable time in any specific project, and that ties right into All Things Open.</p>\n\n\n\n<p>Courtney:<br />Yeah, I would absolutely agree with that one. There are a couple of other things that have been popping on my radar just in the last week related to open source that are pretty interesting to check out. One of them started. So our show is not just about WordPress, but obviously we&#8217;re heavily steeped in the WordPress community and Do the Woo is related very much to all things WordPress related. I think they even have a show by that name. So a couple things that kind of popped up for me. I was watching a YouTube live with Matt Medeiros and Mark Szymanski, forgive me for not knowing how to pronounce your last name, but during this one, it&#8217;s great to see from Mark&#8217;s eyes sometimes because Mark is a young adult in his twenties, I believe, in the WordPress community and beginning to understand open source and contribution.</p>\n\n\n\n<p>And I think that when I think about myself at that point, I was finding WordPress 2.3 and Moodle. So I come from other open source, and at that I found the WordPress philosophies and I thought, oh, this is for me, the ones numbered zero through three, the four philosophies of open source, that area spoke deeply to me about code being free, everyone can modify and edit and all of this and has really captivated me. I don&#8217;t know if today with as much software as is available and as much user experience as people can have at their fingertips. At that time, CMSs were new and WordPress WordPress was just for blogging and not for the rest of your website certainly. And there were no pages or sidebars or any of those things. So back then open source had a lot of potential and it really captivated a lot of interest.</p>\n\n\n\n<p>These days though, the 20 something crowd is not necessarily thinking first about open source. They&#8217;re just thinking of the tool to get the job done. Open source may or may not be on the radar, and if they even are aware of how WordPress gets made, they may not understand their own responsibility for providing feedback. There is a talk I gave at WordCamp Montclair a year and a half ago, and I redid it at Phoenix as a backup speaker this year called We Are They, and it&#8217;s on WordPress TV, but it&#8217;s about this idea that if you&#8217;re using WordPress and you complain into the ether about why did they do this or that, to go log the issue in the place and provide that feedback. And there have been a few YouTubers in the last couple of days even that we&#8217;re really looking into one shedding light on the need to do that, but also two, hey, we&#8217;re logging this stuff and it&#8217;s maybe getting overlooked. And so there was some confusion around this that I thought maybe we could tackle a little bit. Robert, has there been a time in any open-source project where you have directed others to go provide some feedback? And how did that experience go?</p>\n\n\n\n<p>Robert:<br />Oh gosh, it&#8217;s brutally painful.</p>\n\n\n\n<p>Courtney:<br />Why is that painful?</p>\n\n\n\n<p>Robert:<br />It&#8217;s painful. People are not inspired. They don&#8217;t know. A lot of times the feedback loops aren&#8217;t there. So you might go in there the first time, drop a ticket, look at a repo and either be overwhelmed by whatever jargon exists, and then it just goes into the ether. Nine times out of 10, you&#8217;re waiting for someone to pick up that question, actually do something with that. To your point about Juliet, how many years was that sitting there? Again,</p>\n\n\n\n<p>Courtney:<br />It was a long time and it came down to I&#8217;m quitting doing this, I need to go pick up client work. Or you&#8217;re giving me the keys and we got to move it and I need funded. And I get that.</p>\n\n\n\n<p>Robert:<br />And so as folks get used to much more, I don&#8217;t want to say immediate gratification, but at least some kind of awareness of what&#8217;s going on. Open-source projects need to implement the expectation level of, oh, I hit a button at my bank and I got an immediate response either from a chatbot or a human being or whatever. We need to be able to do that. We need to keep up with the Joneses in that kind of user experience because submitting tickets is a user experience.</p>\n\n\n\n<p>Courtney:<br />Yeah, so in the presentation that I did, if your issue was related to Gutenberg, here&#8217;s the Gutenberg repo, you could leave a comment and not provide code, and that&#8217;s okay. So if you want to either open up a discussion or reply to something, here&#8217;s how to go find and see if anyone else brought the topic up and then how to go provide feedback or how to open a new ticket. If it is related to the functionality of WordPress dot org&#8217;s website, where to go log that, that&#8217;s another place. And so the experience Mark was sharing is that he seems interested, I&#8217;m just getting to know him a little bit. He seems interested in doing these things, but he doesn&#8217;t know where to go to do it. And there&#8217;s not really a clear map of some of those things, how to log the feedback in the right places.</p>\n\n\n\n<p>And then you have someone like Matt Medeiros who very understandably has been in our community in the WordPress space a long time. And in our project we have two dozen different teams, and then we have some working groups that aren&#8217;t attached to a team and we, oh, it&#8217;s a thing. And so how do you find where to go log this stuff or where are, for instance, proposals, that was something that Matt brought up and was sharing about searching through make WordPress dot org for proposals. I have provided a link for the show notes that&#8217;s basically just a customized Google search of show me anything on make dot WordPress dot org from all two dozen teams in the past. I dunno, I might&#8217;ve set it to a year that used the word proposal because there&#8217;s no other clear way to do that. But then over in Gutenberg, there are also proposals sitting inside of Gutenberg&#8217;s GitHub repo, and they don&#8217;t make it to a make website. And sometimes that&#8217;s the case for certain teams. Gutenberg is within core, but if you want to see the proposals about what the block editor is doing or the site editing experience is doing, you&#8217;re going to need to pay attention to it in the Gutenberg repo. And then what happens if you write a proposal? What&#8217;s the next step?</p>\n\n\n\n<p>Robert:<br />Yes, that is a question.</p>\n\n\n\n<p>Courtney:<br />I&#8217;m shaking my hands, which no one can see. We&#8217;re audio-only. But it&#8217;s just like that both hands in the air of frustration of, again, the user experience of trying to get stuff done.</p>\n\n\n\n<p>Robert:<br />So Robert in Joomla, how did proposals get handled?</p>\n\n\n\n<p>Courtney:<br />To some degree, it was a much smaller community and we didn&#8217;t have 4,000 teams like WordPress does. So it was much easier to actually get in front of team leads just right off the bat and be like, here&#8217;s my proposal, here&#8217;s my idea. Then team leads would take and run with that. So being able just to have that contact with the leader of what&#8217;s going on, then that would be actually put into more of the big development process or bug fixes or proposals and whatnot.</p>\n\n\n\n<p>Courtney:<br />So to that point, in WordPress, we do not use the term lead outside of, we have core release leads. Matt, usually, is that on most of the release processes.</p>\n\n\n\n<p>Robert:<br />Matt Mullenweg. There&#8217;s lots of Matts in the world.</p>\n\n\n\n<p>Courtney:<br />Yes. And then we have some folks that historically have held this title and it&#8217;s now become more of an honorary title. Folks like if you&#8217;ve been in the WordPress space, Helen Hou-Sandí and others, Dion Hulse, this crew are some of the originals of the release lead cycle and process. Some of them are still with the project and some are no longer with the project, but proposals overall across all the teams, there is no uniformity to that in our case. Other open source projects, like for instance later in the show notes, I have one on PHP has a request for comments, which is a bit akin to a proposal. It&#8217;s saying, here&#8217;s the pitch, give some comments, and then they have a defined procedure after you give those comments if it needs to go to a vote, who does the voting, et cetera. And these are points that Mark was bringing up.<br />Is there any standardized? What happens after someone writes a proposal? Well, sometimes it just sits there. Earlier today I had a meeting related to, there is a post in our show notes here about should the DEIB working group Five for the Future new contributor mentorship be all merged inside of the sustainability team? And it was brought up that Birgit Olzem had written a proposal for a DEIB team exclusively like a year ago. And right now it&#8217;s just waiting on Matt to respond to one way or the other. And for lack of a response, there&#8217;s a lack of activity happening. And that experience for the community is not ideal. There&#8217;s no standardization to the process. And also are the proposals going to be on make or are they going to be in a GitHub repo or what team site should something like that go to and how do we handle those?</p>\n\n\n\n<p>So I think it was covered pretty well in this particular video, but I can understand why people have these questions. And I&#8217;m seeing currently a couple of other YouTubers that are expressing similar concerns, similar questions, and confusion. And what I want to sort of emphasize there is to look at it again, with fresh eyes, there are some people that are new to understanding contribution no matter what their age, they&#8217;re just new to experiencing what it means to contribute or where to provide appropriate feedback besides just yelling into YouTube and Twitter. I mean, those feel soothing for a moment or two, but it does nothing to actually, it&#8217;s not recorded somewhere that people could take action on that, right? It&#8217;s not somewhere that people have to be confronted with dealing with that type of thing and seeing a bit of that type of activity going on.</p>\n\n\n\n<p>And also there are some questions. So WPTuts, on YouTube, I don&#8217;t recall the gentleman&#8217;s name. I can say that the gentleman that was doing WPTuts the YouTube video also had a lot of those same kind of thoughts, questions, and concerns. If I provide the feedback, is anyone paying attention? I saw recently a contributor Aurooba, a couple of us know who Aurooba is in our community. Aurooba provided a pull request, which means that she fixed it in code, she saw a bug, she fixed it in code, she submitted a pull request to Gutenberg, and then in 6.6, that bug was fixed by somebody else&#8217;s more recent rendition of the same solution and how inappropriate that that can feel and what can we do to sort of wrangle some of those experiences in a bit better. And so that&#8217;s a little bit of what I&#8217;m observing, and it relates a bit to, for instance, governance.</p>\n\n\n\n<p>That has sometimes been a hot topic. I&#8217;m not going to make it one today, but Red Hat has a really good article, ironically, Red Hat who took Red Hat Enterprise Linux that runs a lot of hosting environments and pulled it back to private. Red Hat has a good article about the different kinds of governance models. And on some of the same videos, people were inquiring what type of governance model is WordPress because things like proposals have no standardization, and we do fall under what&#8217;s known as Benevolent Dictator for Life. Matt does not enjoy that term, but it is not unique to WordPress.</p>\n\n\n\n<p>Robert:<br />Linux in general is, I mean, Linus Torvaldsds, that&#8217;s where it was born.</p>\n\n\n\n<p>Courtney:<br />Yes, exactly. And so basically a lot of the decision-making process resides upon the Project co-founder at this time, and that&#8217;s why procedures are maybe where they are looking for a way forward. I&#8217;m going to keep pushing on looking for how we can improve this process. I recognize that our project leadership is a small crew that has a lot of responsibility, especially when 43% of the web rides on their decision-making. So improving that experience is something that I care deeply about, about how we can continue encouraging folks to come provide that feedback, and then ensuring that things like what Aurooba experienced don&#8217;t fall off the radar that we continually look for, oh, here&#8217;s somebody actually already solved the thing, or somebody provided some really valuable feedback. How do we get this feedback heard by those that need to and take action upon it? It&#8217;s a lot to kind of wrangle and deal with.</p>\n\n\n\n<p>And I admire recently that Anne McCarthy organized a bunch of the YouTubers that seem to have similar interests like this together for a video to try and unite the YouTuber community because that is a weird niche. I would say they&#8217;re not going to be as much active in Make WordPress Slack, although I&#8217;ve seen more of that and I&#8217;m delighted by it. But they have a whole subset of the community that we don&#8217;t see at events. They have a whole subset of the community that we don&#8217;t see in Slack, and they can really help bridge those connections if done correctly.</p>\n\n\n\n<p>Robert:<br />Yes, I mean, I would just love to have every you dropped &#8217;em in, but just now. But really, if you&#8217;re interested in working on the project in WordPress, step one, make WordPress, get on that Slack. A lot of these questions when I talked about, or when you asked about how was this kind of feedback done in the Joomla space, and this is years ago. I&#8217;m sure it&#8217;s changed now, but at least get on the Slack. You can find the leaders and have that direct question answered one way or the other. And it would be nice if every team had almost like a triage coordinator, just to Courtney&#8217;s eyes just really big.</p>\n\n\n\n<p>Courtney:<br />I&#8217;m nodding. I&#8217;m thinking, oh, I would love to see project manager layers throughout.</p>\n\n\n\n<p>Robert:<br />I&#8217;m just going for triage. You&#8217;re required to get back within 30 to 60 days and flag it for yes, this will move forward, or no, don&#8217;t have time.</p>\n\n\n\n<p>Courtney:<br />I think in addition, maybe Robert, we do have triage work that happens, especially for Core Editor. I know Damon Cook has been really working on that one. Damon contributes on behalf of WP Engine. There are a few others that are in that space for sure. But also I think that we need to do that holistically throughout the whole project. Last bit of news that I have coming in is that just issued within the past week</p>\n\n\n\n<p>, is the state of React informal report about the React community. About React, the open-source project as well. It is part of the JavaScript community holistically. It&#8217;s a lot of what Gutenberg is built on. You can</p>\n\n\n\n<p>Robert:<br />Check out. I was going to say, why do we care about React?</p>\n\n\n\n<p>Courtney:<br />Yes, Gutenberg. Gutenberg uses a lot of React. So you could find that information at 2023 dot state of react.com. It will be in the show notes, but it&#8217;s really interesting to look at contributors to the React community and what kind of feedback that they are offering too. So that&#8217;s the hit list of the news that I&#8217;ve got for this week. It was good seeing you, Robert, and I look forward to our next episode together.</p>\n\n\n\n<p>Robert:<br />Great seeing you again, Courtney. Now that we have at least August, I think minimal to no work, travel break before WordCamp US hits us square in the face.</p>\n\n\n\n<p>Courtney:<br />I know I&#8217;m the lead organizer for contributor day, so I will have a lot more brainpower in October during Hacktoberfest.</p>\n\n\n\n<p>Robert:<br />Thank you, Courtney.</p>\n\n\n\n<p>Courtney:<br />Thank you, Robert.</p>\n</div>\n\n\n\n\n<p>In this episode of <strong>Open Talk on Open Source</strong>, hosts <strong>Courtney and Robert </strong>recap their experiences at WordCamp Europe, highlighting key presentations on the future sustainability of open source by Joost and Juliet. </p>\n\n\n\n<p>They have a conversation about the importance of community connections, the challenges in WordPress contributions, and the necessity of funding and supporting open source projects. The chats moves into the significance of testing, the complexities of governance, and the pivotal role of the WordPress community in fostering collaboration and innovation. Links</p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>WordCamp Europe Recap</strong>: Courtney and Robert reflect on their experiences and memorable moments from WordCamp Europe, emphasizing the importance of such events for community building and networking.</p>\n\n\n\n<p><strong>Open Source Sustainability</strong>: Joost and Juliet&#8217;s presentation highlighted the critical role of open source in daily technology use and the need for sustainable funding and support for these projects.</p>\n\n\n\n<p><strong>Challenges in Contributions</strong>: The discussion addressed the difficulties contributors face, including the lack of clear pathways for providing feedback and the need for better support and recognition for volunteer efforts.</p>\n\n\n\n<p><strong>Importance of Testing</strong>: Both speakers stressed the necessity of thorough testing, especially with beta releases, to ensure the stability and security of WordPress and other open source projects.</p>\n\n\n\n<p><strong>Governance and Decision-Making</strong>: The episode explored the complexities of governance in open source projects, particularly the role of project leaders and the need for more standardized processes for handling proposals and feedback.</p>\n\n\n\n<p><strong>Funding and Support</strong>: The conversation underscored the importance of securing funding for open source development and the need for organizations to support contributors financially.</p>\n\n\n\n<p><strong>Empowering New Contributors:</strong> There was a focus on encouraging new contributors to get involved, providing them with the necessary guidance and support to navigate the contribution process effectively.</p>\n\n\n\n<p><strong>Future of Open Source</strong>: The episode wraps with a look at the future of open source, emphasizing the ongoing need for collaboration, innovation, and community support to drive progress and sustainability.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Links</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https://wordpress.tv/2024/07/03/keynote-sustainable-open-source-is-the-future/\">Sustainable Open Source is the Future, Joost de Valk and Juliette Reinders Folmer, WordCamp Europe 2024</a></strong></li>\n\n\n\n<li><strong><a href=\"https://wordpress.tv/2024/07/03/panel-democratising-opportunities/\">Panel at WordCamp Europe 2024: Democratising Opportunities</a></strong></li>\n\n\n\n<li><strong><a href=\"https://typo3.org/project/press/press-releases/open-website-alliance/english\">Drupal, Joomla, TYPO3, and WordPress join forces in a leadership-level alliance</a></strong></li>\n\n\n\n<li><strong><a href=\"https://academind.com/tutorials/state-of-react-2024\">State of the React 2024</a></strong></li>\n\n\n\n<li><strong><a href=\"https://allthingsopen.org/\">All Things Open</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.youtube.com/watch?v=3nYye07EPlI\">Matt and Mark on WordPress</a></strong></li>\n\n\n\n<li><strong><a href=\"https://typo3.org/fileadmin/t3o_common_storage/documents/press_releases/2023-07_Open_Letter_to_EU_Legislators/Open_Letter_on_the_Significance_of_Free_and_Open_Source_Software_in_the_EU_s_Proposed_Cyber_Resilience_Act.pdf\">Open Letter on the Significance of Free and Open Source Software<br />in the EU’s Proposed Cyber Resilience Act</a></strong></li>\n</ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 01 Aug 2024 09:30:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"Gravatar: Better Links, Simple Messaging, Developer Tools, and More\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1976\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://blog.gravatar.com/2024/07/31/better-links-simple-messaging-developer-tools-and-more/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:5967:\"<p>July&#8217;s been a whirlwind, and we&#8217;ve got some exciting updates to share. We&#8217;ve been working hard to make your profile for the web shine even brighter.</p>\n\n\n\n<p>Let&#8217;s dive in!</p>\n\n\n\n<h2 class=\"wp-block-heading\">Links That Pop</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/image-3.png\" alt=\"\" class=\"wp-image-1990\" />\n\n\n\n<p>Your Gravatar profile is evolving into the ultimate Link In Bio tool. Now you can add thumbnails and descriptions to your links, turning your profile into a dynamic showcase. </p>\n\n\n\n<p>Show off your latest project, highlight your blog, or feature your portfolio with style. It&#8217;s like giving your digital presence a makeover, all in one place.</p>\n\n\n\n<p>And here&#8217;s a little bonus: <a href=\"https://blog.gravatar.com/2024/06/26/link-your-gravatar-profile-with-a-free-custom-domain/\" target=\"_blank\" rel=\"noreferrer noopener\">claim your free .link domain</a>. It&#8217;s your chance to own your corner of the web. Pretty neat, right?</p>\n\n\n\n<p>Whether you&#8217;re a blogger, creator, student, or professional, your Gravatar profile is now your go-to spot for sharing everything about you.</p>\n\n\n\n<p><a href=\"https://gravatar.com/profile/links\" target=\"_blank\" rel=\"noreferrer noopener\">Add new links to your profile here.</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Networking, Simplified</h2>\n\n\n\n<img tabindex=\"0\" width=\"2880\" height=\"2160\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/contact-sharing-nfc-1.png\" alt=\"\" class=\"wp-image-2003\" />\n\n\n\n<p>Remember the awkward dance of exchanging contact info at events or with a new acquaintance? Those days are over. </p>\n\n\n\n<p>Share your Gravatar profile link, and you&#8217;re instantly connected. On mobile, we&#8217;ve added an &#8216;Add to contacts&#8217; button. One tap, and you&#8217;re in their address book (only any info you&#8217;ve made public, no worries). </p>\n\n\n\n<p>We&#8217;ve even spruced up the QR code for your profile. Networking just got a whole lot smoother.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Simple Contact Form, Your Way</h2>\n\n\n\n<img tabindex=\"0\" width=\"2880\" height=\"2160\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/profile-message.png\" alt=\"\" class=\"wp-image-2000\" />\n\n\n\n<p>We&#8217;ve introduced a handy messaging feature. When enabled, other Gravatar users can send you a short message without seeing your email. It&#8217;s like a digital handshake, complete with their Gravatar profile info. You&#8217;re in control of whether to reply to the email and continue the conversation.</p>\n\n\n\n<p>To turn it on, visit the <a href=\"https://gravatar.com/profile/avatars\">Contact info tab</a> in the profile editor and toggle <em>&#8216;Allow anyone to send me a message&#8217;</em>. That&#8217;s it!<a href=\"https://gravatar.com/profile/contact-info/email\"></a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Picture Perfect Avatars</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/image-4.png\" alt=\"\" class=\"wp-image-1992\" />\n\n\n\n<p>Our new photo editor is faster, mobile-friendly, and packed with tools to make your avatar stand out:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Filters</li>\n\n\n\n<li>Stickers</li>\n\n\n\n<li>Brightness</li>\n\n\n\n<li>Contrast</li>\n\n\n\n<li>Temperature</li>\n\n\n\n<li>Vignette and more<br /></li>\n</ul>\n\n\n\n<p>Upload a <a href=\"https://gravatar.com/profile/avatars\">new </a><a href=\"https://gravatar.com/profile/avatars\" target=\"_blank\" rel=\"noreferrer noopener\">avatar</a> image to give it a spin.</p>\n\n\n\n<p>And look for the photo editor to be expanded and added to all photo uploads in Gravatar in the weeks to come.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Editor for Developers</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/image-5.png\" alt=\"\" class=\"wp-image-1993\" />\n\n\n\n<p>Developers, we&#8217;ve got you covered!</p>\n\n\n\n<p>Say hello to the Quick Editor! Now users can update their Gravatar right in your app or website. It&#8217;s seamless integration at its finest. And keep an eye out — a native mobile SDK avatar editor is on the horizon.</p>\n\n\n\n<p><a href=\"https://docs.gravatar.com/sdk/web-components/quickeditor/\">Learn more about the Quick Editor here.</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Settings Simplified</h2>\n\n\n\n<img tabindex=\"0\" width=\"2800\" height=\"1720\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/image-6.png\" alt=\"\" class=\"wp-image-1995\" />\n\n\n\n<p>We&#8217;ve tidied up your account settings into one neat page. </p>\n\n\n\n<p>Privacy, security, language preferences, timezone &#8211; it&#8217;s all there. Your data, your rules.</p>\n\n\n\n<p><a href=\"https://gravatar.com/profile/?modal=account-settings&path=general\">Go here to give your account settings a quick review.</a></p>\n\n\n\n<h2 class=\"wp-block-heading\">Fresh Face, Same Mission</h2>\n\n\n\n<img tabindex=\"0\" width=\"2679\" height=\"1592\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/homepage.png\" alt=\"\" class=\"wp-image-2017\" />\n\n\n\n<p>Oh, and one more thing! </p>\n\n\n\n<p>We&#8217;ve given our home page a complete makeover. It&#8217;s not just a new coat of paint &#8211; we&#8217;ve redesigned it to better reflect our mission of empowering your digital identity. </p>\n\n\n\n<p>Pop over to <a href=\"https://gravatar.com\">gravatar.com</a> and check it out. We think you&#8217;ll love how it showcases all the ways Gravatar can amplify your online presence.</p>\n\n\n\n<p>These updates aren&#8217;t just cool features. They&#8217;re about empowering you to create and manage your online identity with ease. We&#8217;re not just about avatars anymore — we&#8217;re your digital profile hub.</p>\n\n\n\n<p>So go ahead, take these new features for a spin and share the links to your profile near and far. We can&#8217;t wait to see how you use them to showcase your awesome self across the web.</p>\n\n\n\n<p>Happy Gravatar-ing!</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jul 2024 14:10:17 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:86:\"WPTavern: #130 – Elena Panciera &amp; Chiara Pennetta on Making the Web for the Deaf\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:48:\"https://wptavern.com/?post_type=podcast&p=157578\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:94:\"https://wptavern.com/podcast/130-elena-panciera-chiara-pennetta-on-making-the-web-for-the-deaf\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:38779:\"Transcript<div>\n<p>[00:00:00] <strong>Nathan Wrigley:</strong> Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.</p>\n\n\n\n<p>Jukebox is a podcast which is dedicated to all things, WordPress. The people, the events, the plugins, the blocks, the themes, and in this case, making the web a better place for those who are deaf.</p>\n\n\n\n<p>If you&#8217;d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice, or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players.</p>\n\n\n\n<p>If you have a topic that you&#8217;d like us to feature on the podcast, I&#8217;m keen to hear from you and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.</p>\n\n\n\n<p>So on the podcast today, we have Elena Panciera and Chiara Pennetta.</p>\n\n\n\n<p>Elena is a freelance consultant specializing in inclusive and accessible languages. She champions, linguistic inclusivity, advocating for simplifying language to aid understanding for non-native speakers across all languages. She believes in providing tools to make text more comprehensible for everyone.</p>\n\n\n\n<p>Chiara has been a special needs educator for the past two years. Deaf since infancy, Chiara underwent cochlear implant surgery four years ago, significantly improving her hearing. This transformative experience deepened, and altered, her connection to her deaf identity, and spurred her to explore issues of deafness and accessibility.</p>\n\n\n\n<p>They&#8217;re joining us to discuss the important topic of accessibility online. Accessibility is often an overlooked aspect of web development and event planning, and there are significant challenges and opportunities in making content accessible to diverse audiences.</p>\n\n\n\n<p>Elena and Chiara walk us through their personal journeys and professional insights, shedding light on the varying needs within the deaf community.</p>\n\n\n\n<p>Chiara shares her experiences of navigating a world that is increasingly leaning towards video content. And how platforms like TikTok, Instagram, and YouTube have improved accessibility through automatic captioning.</p>\n\n\n\n<p>Elena highlights the importance of these features, not only for deaf individuals, but also for a broader audience that benefits from reading captions.</p>\n\n\n\n<p>We talk about the implications of the European Accessibility Act, set to revolutionize accessibility requirements for websites. What will this mean for developers and content creators? Are captions enough, or should we aim for sign language interpretations as well, despite their complexity and cost?</p>\n\n\n\n<p>We also talk about the essential principles of simplification in transcription, and our AI tools are shaping how we deliver accessible content. Chiara emphasizes the diverse needs of individuals with hearing impairments, and why aligning transcriptions with the original content is crucial.</p>\n\n\n\n<p>Towards the end, we explore technologies which are improving communication for the deaf community, and the practical steps WordPress events can take to be more inclusive.</p>\n\n\n\n<p>Whether you&#8217;re a web developer, event planner, or just passionate about accessibility, this episode is for you.</p>\n\n\n\n<p>If you&#8217;re interested in finding out more, you can find all of the links in the show notes by heading over to wptavern.com/podcast, where you&#8217;ll find all the other episodes as well.</p>\n\n\n\n<p>And so without further delay, I bring you Elena Panciera and Chiara Pennetta.</p>\n\n\n\n<p>I am joined on the podcast today by Elena Panciera and Chiara Pannetta. Very nice to have you both with me.</p>\n\n\n\n<p>[00:04:10] <strong>Elena Panciera:</strong> Thank you.</p>\n\n\n\n<p>[00:04:11] <strong>Nathan Wrigley:</strong> We&#8217;re in WordCamp Europe. It is Saturday, so it&#8217;s the final day of the conference, and I&#8217;m talking to these two fine people about a topic that they spoke about. It was yesterday I think, and so we&#8217;re going to get into that topic in a moment. And it&#8217;s a topic that, I confess, I don&#8217;t know very much about. So hopefully they&#8217;re going to tell me, and educate me a lot about it.</p>\n\n\n\n<p>But before we do that, one at a time, could I ask you just to introduce yourselves. Tell us a little bit about who you are, where you come from, where you live, what you do for a living, that kind of thing. So let&#8217;s go.</p>\n\n\n\n<p>[00:04:42] <strong>Elena Panciera:</strong> Hi, I&#8217;m Elena Panciera, and I&#8217;m a freelance consultant. I&#8217;m expert about inclusive and accessible languages. And, well, I work as a freelancer, so I&#8217;m a trainer, I make consultancies about accessibility, and about how to be kind and respectful with language. This is what I do.</p>\n\n\n\n<p>[00:05:05] <strong>Nathan Wrigley:</strong> Thank you.</p>\n\n\n\n<p>[00:05:06] <strong>Chiara Pennetta:</strong> Hello, my name is Chiara Pennetta. I am 30 years old from Italy. I work as a teacher in special needs education, since two years ago. I studied Ancient Greek and Latin, and then I specialised in teaching Italian as a second language. But four years ago, I got two cochlear implants because I am deaf since I was one and a half years ago. Five years ago in fact, I chose to try and improve my hearing with this surgery, which is called cochlear implant.</p>\n\n\n\n<p>In that moment I became more hearing from a medical point of view, but I became also more deaf from an identity point of view. And so I chose to delve more into the topic of deafness and accessibility. And that was when I opened my Instagram page, which is called the undeaf, because I don&#8217;t feel hearing nor deaf.</p>\n\n\n\n<p>And that was when I met Elena, and we started studying, and working together to make the world a more accessible place. And that was also when I decided to be a teacher for the people with disabilities in high school here in Italy.</p>\n\n\n\n<p>[00:06:26] <strong>Nathan Wrigley:</strong> Thank you very much. Can I just ask you, you said that your medical deafness had improved, but your, I think you said identity. Did you say identity? Your identity deafness or something. What did that mean? What did you mean by that?</p>\n\n\n\n<p>[00:06:42] <strong>Chiara Pennetta:</strong> I think that deafness is considered a disability by most people. So the lack of hearing. But deafness is also a community, a culture, and a language. Because if you start studying sign language like I did four years ago, you will find out that there is a new whole world to discover about deaf identity.</p>\n\n\n\n<p>For me, that was life changing. It&#8217;s a paradox because I found out about my deaf identity only when I improved my hearing. It&#8217;s a paradox I know. But my cochlear implant are more visible than the hearing aid I have had before. And so my deafness became more visible, but also more invisible because my speech improved. My access to the world of sounds improved. Also my identity, like I said before.</p>\n\n\n\n<p>[00:07:42] <strong>Nathan Wrigley:</strong> Yeah, that&#8217;s really interesting. Okay, thank you for clearing that up. I appreciate it.</p>\n\n\n\n<p>So during the course of this interview, I will be asking questions, and it doesn&#8217;t really matter who wants to take it, but thank you for the introductions.</p>\n\n\n\n<p>So let&#8217;s begin then. So the first question that I&#8217;ve got really is, well, I should probably introduce what you spoke about at WordCamp Europe. Your topic was called Digital and Linguistic Accessibility Techniques and Strategies for deaf people. So we&#8217;re going to try and explore that a little bit.</p>\n\n\n\n<p>And my first question then is, what kind of experiences on the web are different if you are deaf? So I am in the fortunate position to have good eyesight, I wear glasses, but I have good eyesight. You know, my hands and my legs all work. I can hold a mouse, I can type on a keyboard, and my hearing is good. So I genuinely don&#8217;t know what it would be like to browse the internet, to move around online if I couldn&#8217;t hear. So could you just describe the difference it would be, for me, if I had deafness.</p>\n\n\n\n<p>[00:08:44] <strong>Chiara Pennetta:</strong> Sure. I think that the biggest difference is about all the video, and sound, musical content, of course. So anything that you experience with your hearing is different, if you don&#8217;t have hearing at all, or are partially deaf. Any video, any podcast of course, any web content which is accessible by audio feed, needs to be supported with the captions or transcription, or like signals. I don&#8217;t know, maybe it is not web related, but in movies when you have captions, and someone knocks at the door, the captions signal that there is someone knocking. So sound signals and transcription is really important. I think that that&#8217;s the most important thing to say.</p>\n\n\n\n<p>But yesterday, Elena and I really focus that, in many occasions, captions and transcription are not enough. Because many people who are born deaf, and maybe don&#8217;t use hearing aids, sometimes are not proficient in understanding an oral spoken language, even if it is in a written form.</p>\n\n\n\n<p>So they can have struggles in understanding complex, and the longest sentences with the complex syntax, and the vocabulary. Elena, which she&#8217;s expert in language accessibilities, really gave tools to write in a way that is accessible to people who don&#8217;t have a high level of proficiency in understanding a written text.</p>\n\n\n\n<p>[00:10:22] <strong>Nathan Wrigley:</strong> Right, so the assumption then that if I, for example, produce a video, and I&#8217;m very, the word I&#8217;m going to use is verbose, meaning I use too much language, I&#8217;m talking but my sentences are complicated and what have you. Are you suggesting then you need to bear in mind making it more straightforward? Because if I&#8217;m reading it, it might also be the case that my level of cognition, understanding what I&#8217;m reading, may also impact my ability to understand that content. So whoever wants to take that.</p>\n\n\n\n<p>[00:10:54] <strong>Elena Panciera:</strong> Yes, actually, we have to keep in mind that not everybody has the same level of proficiency in any language, and especially in Italian. Because in English it&#8217;s quite easier to have shorter sentences, and since it&#8217;s a very commonly used language amongst a lot of people that have other languages as first languages, English is more simple. But in Italian, for example, we commonly use very long sentences, with a lot of clauses that are not coordinate clauses, and subjunctives, and a lot of difficult words.</p>\n\n\n\n<p>The oral Italian is simpler, and the written Italian, we tend to use more difficult words, and more difficult structures. And so it&#8217;s important to keep it simple, and to try to think that not everybody have Italian as a first language. And this happens also for every other language. So for English, but also for German, for Spanish and so on. And so we have tools that can help us trying to make a text simpler.</p>\n\n\n\n<p>We have also artificial intelligence that can help us. There are ChatGPT, and Gemini, for example, but also tools that are integrated into WordPress. For example, Yoast or Semrush have tools that help simplify text, and choose simpler words, and more common words, for example.</p>\n\n\n\n<p>[00:12:43] <strong>Nathan Wrigley:</strong> Can I ask you a question about this podcast? So when I have finished editing this, I will make a transcription and I will try to make it perfect, exactly what you say. However, sometimes, because you are speaking in your native language is Italian, I sometimes take the position that it&#8217;s better for me to translate it into the English that I would like you to have said, if you were an English speaker. What do you think about that? I&#8217;m sometimes faced with the difficult thing, okay, I think they meant to say it this way, so I&#8217;ll write it that way, whereas you didn&#8217;t actually say it that way. What should I do?</p>\n\n\n\n<p>[00:13:25] <strong>Elena Panciera:</strong> Actually, this is a very interesting question, because I think there are also different positions about that. Because sometimes I&#8217;ve been told that it&#8217;s better to have very, very, transcriptions that are perfect. And so they transcript exactly what the speaker said. But actually, in terms of accessibility, maybe it could be more interesting, even simplify a little bit the language. So make the sentences shorter and, I don&#8217;t know, adapt a little bit the transcription.</p>\n\n\n\n<p>[00:14:02] <strong>Chiara Pennetta:</strong> I would like to add something on this topic. I don&#8217;t know if you ever noticed that in many movies when you buy the DVD, or Netflix too I think, you can choose from normal captions, basic captions, and the caption that are all called subtitles for the hearing impaired.</p>\n\n\n\n<p>[00:14:22] <strong>Nathan Wrigley:</strong> I have not come across that. So this is new. It&#8217;s interesting, keep going, yeah.</p>\n\n\n\n<p>[00:14:25] <strong>Chiara Pennetta:</strong> Sometimes you have two kinds of transcription for movies, or a TV series because basic captions transcribe literally everything that the actors say. While captions for deaf people are often simplified in the vocabulary and grammar, because maybe the proficiency language is a bit different, and they need a language structure which is more simple and accessible.</p>\n\n\n\n<p>[00:14:53] <strong>Nathan Wrigley:</strong> And also, I would imagine keeping up. Being able to read at the speed that somebody is saying something. So if a, let&#8217;s imagine a movie on Netflix, if an actor is speaking fairly quickly, and you are transcribing every single word, it&#8217;s hard to read at the speed of speech. If we just take out unnecessary words and just sum up the idea behind it. That&#8217;s really interesting because you have to have an opinion about what they intended to say, and how much you can simplify it, because you might lose some of the context.</p>\n\n\n\n<p>But you can do both. You put the exact transcript, but you have the secondary choice, I&#8217;m going to use air quotes, the simpler version, fewer words, easier to understand, less complicated words, shorter words. Ah, that&#8217;s really interesting. I had no idea that existed. Do you want to add something to that?</p>\n\n\n\n<p>[00:15:46] <strong>Elena Panciera:</strong> This is the principle of simplify and facilitate. So there are these two different concepts, the simplification and facilitation.</p>\n\n\n\n<p>Simplification means that we adapt and change the original text. And with facilitation, we can add tools to help the reader understand the text, but the original text that remain the same. You can add glossaries. You can add another version, a simplified version, or a shorter version. Because we could have also difficulties in keeping up the attention for a long time, and to read a very long text, this could be difficult. So yeah, we have different tools to improve the accessibility.</p>\n\n\n\n<p>And actually accessibility is multimedia, and going across different tools, and different medias. For example, the transcription is different from the audio, and also we can add graphics, illustrations, or visual tools to improve the understanding for text.</p>\n\n\n\n<p>[00:17:03] <strong>Nathan Wrigley:</strong> What do these tools do? So I&#8217;m imagining that I&#8217;ve transcribed this, and I&#8217;ve got my perfect, in air quotes, transcription. I&#8217;m really happy with it. Do I then just copy and paste what I&#8217;ve got, put it into a tool, click a button, and it will go through it with artificial intelligence, for example, and just shorten everything, make it more brief, as we&#8217;ve just described. What do these tools do? And could you name a few, because I don&#8217;t, I&#8217;ve never heard of any of them, so I&#8217;d like to go out and find what some of them are.</p>\n\n\n\n<p>[00:17:33] <strong>Elena Panciera:</strong> Actually, yes, there are some tools like ChatGPT, Gemini. Or specific tools like Capito that can help you doing this in a automatic way. But actually it&#8217;s always better, in my opinion, to check what the artificial intelligence do.</p>\n\n\n\n<p>The human intelligence is still better than the artificial one. And actually you can use your critical sense. I don&#8217;t know if I can use this in English? Yes, because you can really think what is important, and maybe you can also ask, in your case, you could ask us, what would you mean with this sentence? Because it was not in a perfect English, so we can tell you and make it right. I don&#8217;t know how to say, but let the mistakes be only in the oral podcast, and make a better version in the written text.</p>\n\n\n\n<p>[00:18:34] <strong>Nathan Wrigley:</strong> Right, so a good example of that that&#8217;s coming into my mind might be, if both of us said, I don&#8217;t know the word like a lot. It&#8217;s commonly used in English, we say like, like, like, like, and also um, um, you know, those kind of things. Would you want that to be kept in a transcription, or even the audio? Because I tend to, when I edit this podcast, I tend to get rid of the bits, well, for example, of silence. There might be five seconds of silence where you think of your answer in this podcast episode. I take the position, let&#8217;s get rid of that silence. Let&#8217;s make it just so that one word follows the next word.</p>\n\n\n\n<p>And also I take out the ums, and the ahs, and the likes and things. I&#8217;m really making a completely new version of what you said. Is that a good idea? Would you prefer to listen to exactly what we record today? Or is it okay to edit things out? Is there a better way of doing it?</p>\n\n\n\n<p>[00:19:28] <strong>Chiara Pennetta:</strong> I think oral version of a thing and the written version, or the painted version, or the dance version of something are, of course, different things, because they&#8217;re different products. So we can&#8217;t expect to be the same, it wouldn&#8217;t be right. They are two different things, so it&#8217;s normal. That&#8217;s not the same thing because you can, you perceive those two things with two different senses. And so I think it is right to delete the ums and the like, because it will be not pleasurable to read a text full of ums and like.</p>\n\n\n\n<p>It depends also, what is the main goal that you want to achieve with that text? It is more important that people can understand what the vibe was, or what the content was.</p>\n\n\n\n<p>I think that it is also really personal because, for example, I can hear pretty well with my cochlear implant, so I like my caption and my transcriptions to be really faithful to the original. Because if I hear, and at the same time I read, I like those two things to be the same. Or maybe if I watch a movie, I like that, when I see the lips moving, I hear the same thing, and I read the same thing on my captions.</p>\n\n\n\n<p>But other deaf people, or maybe other people who need other kind of accessibilities, like people with learning difficulties, or people who with cognitive disabilities, they may need, and want, a different kind of test, to more get to the point, to more understand it. So I think that it is impossible to have a solution which is perfect for everyone.</p>\n\n\n\n<p>[00:21:18] <strong>Nathan Wrigley:</strong> I guess one of the things that I could do, if I had enough time and enough resources, I could also translate this from English, and have it in Italian, or Spanish, or Portuguese, or whatever language we can imagine. It will just be done in English though.</p>\n\n\n\n<p>In a way, the ability to read a language gives you more options to make something visible, available to people from different cultures. If it&#8217;s just a YouTube video with no captions, no subtitles, and it&#8217;s just in English, only English people, or not English people, English speaking people can understand that.</p>\n\n\n\n<p>If you throw in the captions and the subtitles, you can actually make the exact same piece of content available to the whole world. If you could translate it into Chinese, and Japanese, and everything. But unfortunately, that&#8217;s not going to be the case, in this case.</p>\n\n\n\n<p>Okay, back to the questions. This may seem like a silly question because, as I said, I have good hearing. Does the amount of deafness, and I don&#8217;t know what the correct word is for that but, for example, imagine somebody who has no hearing at all. Or somebody who has partial hearing, maybe one ear isn&#8217;t working as well, or if they can hear half of the sounds, or anything in between. Is there a difference there? Do we have to make things available in different ways? Just tell us what that&#8217;s like.</p>\n\n\n\n<p>[00:22:35] <strong>Chiara Pennetta:</strong> Yeah, I think we should talk about deafnesses, plural. Because we have a wide variety of shades of deafness. Mainly since when a technology came in, I don&#8217;t know if 70 years ago we didn&#8217;t have hearing aids and cochlear implant, which work in a certain way.</p>\n\n\n\n<p>Today, we have a wide amount of technology that can help retrieve our hearing. But even if two people with the same level of hearing loss use the same kind of hearing aid, it is not obvious that they could gain the same amount of hearing gain.</p>\n\n\n\n<p>So definitely is a wide word, it depends on when you lose your hearing, before or after the age in which children learn to speak. And so we have prelingual or postlingual deafness.</p>\n\n\n\n<p>And of course you can lose your healing at different levels. So mild or profound hearing loss are different. Or we have deafness for elderly people, so late life. It&#8217;s a really, really wide word.</p>\n\n\n\n<p>Some people learn sign languages since they are little children because they are born in deaf families, into deaf culture. Some others don&#8217;t, like I became deaf when I was one year and a half, and I was born in a hearing family. So I didn&#8217;t learn sign language up until four years ago for my personal curiosity.</p>\n\n\n\n<p>That means that I learn how to speak through hearing aids and speech therapy. But I know many people who have the same amount of hearing loss as me, from a medical point of view, but have really different speech ability and language ability. We have a very wide, a very big variety of deaf world.</p>\n\n\n\n<p>[00:24:32] <strong>Nathan Wrigley:</strong> So it feels to me like, when the internet came along, I don&#8217;t know, 1995 or something like that, that being a deaf person, you could access almost all of the internet because it was just images and text, that&#8217;s how the internet began. But more and more, fast forward to 2005, or whenever YouTube came along, video content started to rapidly take over. And now with TikTok, and apps, and the phone that you&#8217;ve got in your pocket, it feels like there&#8217;s more and more content that&#8217;s inaccessible to deaf people. Is that a trend? Is it becoming harder to use the internet? Things like YouTube, like I say, and TikTok, is that kind of taking over and making it more difficult?</p>\n\n\n\n<p>[00:25:15] <strong>Chiara Pennetta:</strong> I don&#8217;t think it is becoming harder. I think that, maybe in the beginning, when videos weren&#8217;t captioned, yes. But now, we have automatic captions on TikTok, on Instagram mostly, and on YouTube. So even if the content creator doesn&#8217;t put on their captions, or their transcription, it is possible to activate automatic caption or automatic transcription.</p>\n\n\n\n<p>[00:25:41] <strong>Nathan Wrigley:</strong> Can I just ask, do you need to tell TikTok or YouTube to do that, or does it automatically do it for you?</p>\n\n\n\n<p>[00:25:48] <strong>Chiara Pennetta:</strong> Yes, it&#8217;s the user responsibility because you have to click on a button to activate captions. But I think that deaf people&#8217;s lives changed with the internet because, I don&#8217;t remember the name, but back in the old days, it was invented like a phone who transcribed the phone calls. And when we started having video calls, deaf people were so happy because they could call each other, seeing each other, and use sign language during their phone calls. And so communication really exploded. It was a right that came a bit later for the deaf community, the signing deaf community of course.</p>\n\n\n\n<p>[00:26:30] <strong>Elena Panciera:</strong> I think that also, the ability to read lips with video calls is a good accessibility sign. And captioning is getting better actually. And also, captioning is not used only by deaf people. Actually, I am one of those people that need captions because otherwise I hate the vocal messages. And I hate these kind of messages that are only oral, and so I prefer to read. And I&#8217;m not deaf actually, so accessibility can really help a lot of people, even if they&#8217;re not with disabilities.</p>\n\n\n\n<p>[00:27:14] <strong>Nathan Wrigley:</strong> From everything that you&#8217;ve said, it really does sound like technology has improved dramatically the life of people who are deaf, and obviously you said it&#8217;s a spectrum. Yeah, when you mentioned about video calls, I hadn&#8217;t even thought about that. But suddenly you can see the person, lip read maybe, but also the sign language. It just made communication over a distance suddenly possible.</p>\n\n\n\n<p>You could speak to people from all over the world, not rely on hearing, which of course on the phone call, the regular phone call, if you can&#8217;t see it, you couldn&#8217;t interact with it at all. Profound.</p>\n\n\n\n<p>So technology is really helping. And I&#8217;ve got to say, dear listener, in front of me, about two feet away, I don&#8217;t know whose it is, but is a mobile phone. And the mobile phone is facing you two, and it&#8217;s translating in real time. And I&#8217;m watching it now, you&#8217;ve just turned it around so that I can see. So it&#8217;s two feet away, it must have the microphone switched on, and it&#8217;s translating everything I&#8217;m saying, and it&#8217;s translating it literally perfectly. It&#8217;s astonishing. And this is, what, just Google? Just Google?</p>\n\n\n\n<p>[00:28:20] <strong>Elena Panciera:</strong> Yes. It&#8217;s like a Google transcribe. There is an app free on the Google store. And this is my phone actually, because I have an Android phone, and she has an iPhone, that is more accessible for other things, I think.</p>\n\n\n\n<p>[00:28:38] <strong>Nathan Wrigley:</strong> But, whether you&#8217;ve got an Android phone or an iPhone, I am blown away by how good that is. And obviously I&#8217;ve never had to use it, so I&#8217;ve never really seen it. Can I just ask, dare I say, we&#8217;re going off message a little bit. Would that also enable me to talk to you in Italian? So for example, could it translate my English words, and the text on the screen would then be Italian? Can it do that as well?</p>\n\n\n\n<p>[00:29:03] <strong>Chiara Pennetta:</strong> Well, no. I think that you can, no, I know that you can set the language in which you are speaking. So if you now start speaking in Italian, I have to switch, on the app, the language to Italian, and it&#8217;ll start transcribing in Italian, or in any other language.</p>\n\n\n\n<p>But if I wanted a live translation too, I think I&#8217;d have to use a computer, and open another app with artificial intelligence, that could transcribe and translate at the same time. There are application that can do that.</p>\n\n\n\n<p>I actually saw, maybe yesterday, I saw on the laptop of the people who are helping out in the speech on the track one, and they had an application I think that said, if you want to change, on your device, the language of the captions, you could. So I think there may be people who couldn&#8217;t understand English, because yesterday we spoke in English, and there were also captions on the main screen, projected in English, that transcribed like now.</p>\n\n\n\n<p>But I think maybe you could download an app or something that also translates into another language. So this is all the work of artificial intelligence. So I think that maybe because languages are so rich, and different, I think it is impossible to achieve a perfect translation. For the main content I think it&#8217;s useful as well.</p>\n\n\n\n<p>[00:30:40] <strong>Nathan Wrigley:</strong> Genuinely, I&#8217;m astonished by how good that is. And it&#8217;s enabling me, I mean you could have had headphones in, but you&#8217;ve chosen not to, but I&#8217;m noticing that you are looking down at it, and so you are seeing and reading what I&#8217;m saying in real time. That is profoundly amazing. This kind of stuff must make life a lot more straightforward, and a lot simpler. Yeah, that&#8217;s absolutely brilliant.</p>\n\n\n\n<p>Off pieced again, how do we do at WordPress events, helping out people who are deaf? Do we get it right? Do we have the right balance of, I don&#8217;t know, sign language, captioning? Do we do pretty well, or is there work that we still need to do?</p>\n\n\n\n<p>[00:31:18] <strong>Chiara Pennetta:</strong> Well, I am very happy with the captions, but I didn&#8217;t see any sign language interpreter. I don&#8217;t know if there, I didn&#8217;t see any, that&#8217;s my opinion, my experience. But I also didn&#8217;t ask for it because, even if I know sign language, I don&#8217;t rely on it to access to the world. So maybe if I ask for it, it would be possible to gain an interpreter.</p>\n\n\n\n<p>But I think the problem is, I only know Italian sign language. Since there are many sign languages in the world that I don&#8217;t know, British or American sign language, I think it&#8217;ll be difficult to find an interpreter who can listen to English, and then in his or her mind, translate into Italian, and then translate again into Italian sign language. There are people who can, amazing people, but it&#8217;s not easy.</p>\n\n\n\n<p>Or we could ask for an international sign interpreter. And the international sign is not an actual language, but it&#8217;s a mix of different sign languages, mostly based on ASL American Sign Language. And so I think that I could understand it, but I never tried.</p>\n\n\n\n<p>But I&#8217;m really happy with the organisation. It was the first time for me to attend the WorldPress conference, nevertheless WordCamp Europe, so I felt really welcome, and my needs were met.</p>\n\n\n\n<p>[00:32:49] <strong>Nathan Wrigley:</strong> Good. Yeah, well, I&#8217;m pleased to hear it. I&#8217;ve no clue really as to whether or not, at some events, they do have sign language. But yeah, that&#8217;s an interesting point, I hadn&#8217;t really thought about that. It would have to be, the sign language would have to be, in English or American English, whichever. And then you would also have to understand that, as somebody that was using sign language, you&#8217;d have to not only be able to use the English sign language, but then presumably you&#8217;d have to translate it in your own head into Italian. So that, yeah, that would make life really difficult.</p>\n\n\n\n<p>[00:33:18] <strong>Elena Panciera:</strong> Yeah. Actually, in this kind of event, I think that the best solution is to ask people attending the conference, what do you need? Because actually, maybe you could have a person from France that communicates with French sign language, and they could need French sign language. And so it&#8217;s easier to meet their need, and to ask French sign language interpreter to help them. Because otherwise it could be really, really, expensive, you know, to translate versus toward every language.</p>\n\n\n\n<p>[00:33:57] <strong>Nathan Wrigley:</strong> Yeah. You can imagine there&#8217;d be 15 people standing on the stage, with the French translation, or the sign language, the English, the, I don&#8217;t know, Portuguese, or whatever. Yeah, that could be interesting.</p>\n\n\n\n<p>So I know neither of you are lawyers. We established that at the beginning, but just, I&#8217;m near the end now, my question is all about website builders, people who build websites. That&#8217;s what most of us are here for. We&#8217;re building websites using WordPress to do that.</p>\n\n\n\n<p>Is there any responsibility, any legal things that we need to know about? I know that in 2025 we&#8217;ve got the European Accessibility Act. Will it become required, for example, with video to have captions, things like that? Do you know? And I, again, I stress, you&#8217;re not lawyers, we understand. But, do you know if we, as website builders, are compelled to do that? I know that we should do that, it would be the right thing to do, and the moral thing to do. But I think sometimes it&#8217;s easy to not do those things because it&#8217;s cheaper, quicker, all of those things. So do you know if there&#8217;s any compulsion, any legal reason that we must do this?</p>\n\n\n\n<p>[00:34:58] <strong>Elena Panciera:</strong> Actually, yes. From the 2025, we have to think in a different way about accessibility because there is the European Accessibility Act that is going to be followed. We have to follow this act.</p>\n\n\n\n<p>Actually, there are different levels of accessibility, and the captions, for example, they&#8217;re quite simple, and quite cheap with artificial intelligence. For example, a translation in sign language would be another level of accessibility that is not mandatory. It depends on how the budget is, and how also the aim of the company is.</p>\n\n\n\n<p>Because maybe if a company know that it&#8217;s public, its audience is mainly, or a huge amount of people is deaf, it could decide to invest some money into having a sign language interpreter, for example, that is not mandatory. But the captions, well, are supposed to be there. And, yeah, also other things, transcriptions, but yeah.</p>\n\n\n\n<p>[00:36:14] <strong>Nathan Wrigley:</strong> We&#8217;ll have to wait and see, won&#8217;t we, how well it&#8217;s enforced next year. Because we&#8217;ll have the legislation, but it&#8217;ll be interesting to see if people adhere to it. And if they don&#8217;t adhere to it, whether or not they get, well, punished, for want of a better word. We&#8217;ll just have to see how that goes.</p>\n\n\n\n<p>I think with the time coming up to nearly the hour, we&#8217;ll knock it on the head, as we say in the UK. We&#8217;ll end it there. But thank you for speaking to me about this today. I&#8217;m going to be really curious what you make of the transcription, and the edit of the audio that I do from this. I&#8217;m fascinated to see whether I over edited it. Whether I took out the ums, and the ahs, and the silences that we had, we are going to edit some mistakes out and things like that.</p>\n\n\n\n<p>But I&#8217;m more curious about what you think of the transcription that I do, and whether or not it&#8217;s what you would&#8217;ve liked it to have been, or whether or not I overdid it. So let&#8217;s wait and see. I&#8217;ll send it to you before it comes out. But thank you so much for chatting to me today, both of you. I&#8217;ve really enjoyed it, and I&#8217;ve learned a lot. Thank you.</p>\n\n\n\n<p>[00:37:11] <strong>Chiara Pennetta:</strong> Thank you to you.</p>\n\n\n\n<p>[00:37:12] <strong>Elena Panciera:</strong> Thank you. It was really a pleasure to be here.</p>\n</div>\n\n\n\n<p>On the podcast today we have Elena Panciera &amp; Chiara Pennetta.</p>\n\n\n\n<p>Elena is a freelance consultant specialising in inclusive and accessible languages. She champions linguistic inclusivity, advocating for simplifying language to aid understanding for non-native speakers across all languages. She believes in providing tools to make text more comprehensible for everyone.</p>\n\n\n\n<p>Chiara Pennetta has been a special needs educator for the past two years. Deaf since infancy, Chiara underwent cochlear implant surgery four years ago, significantly improving her hearing. This transformative experience deepened, and altered, her connection to her deaf identity and spurred her to explore issues of deafness and accessibility.</p>\n\n\n\n<p>They’re joining us to discuss the important topic of accessibility online.</p>\n\n\n\n<p>Accessibility is often an overlooked aspect of web development and event planning, and there are significant challenges and opportunities in making content accessible to diverse audiences. Elena and Chiara walk us through their personal journeys and professional insights, shedding light on the varying needs within the deaf community.</p>\n\n\n\n<p>Chiara shares her experiences of navigating a world that is increasingly leaning towards video content, and how platforms like TikTok, Instagram, and YouTube have improved accessibility through automatic captioning. Elena highlights the importance of these features, not only for deaf individuals, but also for a broader audience that benefits from reading captions.</p>\n\n\n\n<p>We talk about the implications of the European Accessibility Act, set to revolutionise accessibility requirements for websites. What will this mean for developers and content creators? Are captions enough, or should we aim for sign language interpretations as well, despite their complexity and cost?</p>\n\n\n\n<p>We also talk about the essential principles of simplification in transcription, and how AI tools are shaping how we deliver accessible content. Chiara emphasises the diverse needs of individuals with hearing impairments and why aligning transcriptions with the original content is crucial.</p>\n\n\n\n<p>Towards the end we explore technologies which are improving communication for the deaf community, and the practical steps WordPress events can take to be more inclusive.</p>\n\n\n\n<p>Whether you’re a web developer, event planner, or just passionate about accessibility, this episode is for you.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Useful links</h2>\n\n\n\n<p>Elena and Chiara&#8217;s WordCamp Europe presentation: <a href=\"https://europe.wordcamp.org/2024/session/digital-and-linguistic-accessibility-techniques-and-strategies-for-deaf-people/\">Digital and linguistic accessibility techniques and strategies for deaf people</a></p>\n\n\n\n<p><a href=\"https://yoast.com/\">Yoast</a></p>\n\n\n\n<p><a href=\"https://www.semrush.com/\">Semrush</a></p>\n\n\n\n<p><a href=\"https://openai.com/chatgpt/\">ChatGPT</a></p>\n\n\n\n<p><a href=\"https://gemini.google.com/\">Gemini</a></p>\n\n\n\n<p><a href=\"https://www.capito.eu/en/capitodigital/\">Capito</a></p>\n\n\n\n<p><a href=\"https://blog.google/outreach-initiatives/accessibility/making-audio-more-accessible-two-new-apps/\">Google Transcribe</a></p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jul 2024 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Nathan Wrigley\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"Akismet: Landing Page Conversion Rates: 24 Proven Ways to Optimize Them\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"http://akismet.com/?p=284070\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:54:\"https://akismet.com/blog/landing-page-conversion-rate/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:39869:\"<p>Your landing page is where first impressions are made. And from there, it’s where potential customers decide if they want to do business with you.&nbsp;</p>\n\n\n\n<p>Whether you’re a <a href=\"https://akismet.com/enterprise/\">large enterprise</a> or a small business, this is an undeniable fact. Which means optimizing your landing page is super important. Your aim? To strive for more engagement and a higher conversion rate.&nbsp;</p>\n\n\n\n<p>According to the <a href=\"https://unbounce.com/conversion-benchmark-report/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion Benchmark Report</a> put together by Unbounce, the median conversion rate for landing pages across all industries is 4.3%.&nbsp;</p>\n\n\n\n<p>So how can you ensure your landing pages meet that metric or do even better than average?&nbsp;</p>\n\n\n\n<p>Here, we’re covering 24 proven ways to boost your landing page conversion rates. These practical tips are designed to help you capture more leads and increase sales, regardless of whether you&#8217;re using WordPress or another platform.&nbsp;</p>\n\n\n\n<span id=\"more-284070\"></span>\n\n\n<h2 id=\"1-create-a-captivating-header-or-hero section\" class=\"wp-block-heading\">1. Create a captivating header or hero&nbsp;section</h2>\n\n<p>The header or hero section is the first thing visitors see on your landing page, so it needs to grab their attention and clearly communicate your value proposition. But more on that in a&nbsp;moment.</p>\n\n<p>Be sure to use large, bold fonts to make your message stand out, and complement this with high&#8209;resolution images or background videos. The <a href=\"https://www.calm.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Calm app</a>, for instance, uses ample white space and clear, compelling visuals to draw people&nbsp;in.</p>\n\n\n<p>The image selected radiates a sense of calm — exactly what you’d hope to experience with the product at hand.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"787\" src=\"https://akismet.com/wp-content/uploads/2024/07/image.jpeg\" alt=\"the Calm app website with two CTA buttons\" class=\"wp-image-284072\" />\n\n\n<h2 id=\"2-state-a-clear-value proposition\" class=\"wp-block-heading\">2. State a clear value&nbsp;proposition</h2>\n\n<p>Your value proposition should succinctly explain how your product or service solves customers&#8217; problems. Or it might show how it improves their situation or delivers specific benefits. No matter your approach, it should tell your ideal customer why they should buy from you and not from the competition. And it shouldn’t take an entire paragraph to accomplish this&nbsp;mission.</p>\n\n\n<p>An effective value proposition is a pretty important cornerstone for your entire marketing program —&nbsp;not just your landing pages. So if you don’t already have a permanent value proposition established for your company, you’ll want to spend some extra time with this step. Here are some extra tips to make the most of your efforts:</p>\n\n\n<h3 id=\"be-specific-and-focus-on-tangible benefits\" class=\"wp-block-heading\">Be specific and focus on tangible&nbsp;benefits</h3>\n\n\n<p>Steer clear of vague statements and industry jargon. Instead, talk about specific outcomes customers can expect and benefits you offer. So, instead of saying &#8220;Improve your productivity,&#8221; specify how and by how much. Something like, &#8220;Reduce unnecessary meetings to boost your team&#8217;s productivity by 40% in just one month&#8221;,​ is a much clearer value proposition.&nbsp;</p>\n\n\n<h3 id=\"address-your-ideal-customerâs-pain points\" class=\"wp-block-heading\">Address your ideal customer’s pain&nbsp;points</h3>\n\n<p>Understand your customers&#8217; challenges and explain how your product or service addresses these issues. Conducting customer research and gathering feedback can help you pinpoint these needs and incorporate them into your landing page&nbsp;copy.</p>\n\n<h3 id=\"emphasize-what-sets-you apart\" class=\"wp-block-heading\">Emphasize what sets you&nbsp;apart</h3>\n\n\n<p>This could be unique features, superior quality, exceptional customer service, or some new technology. Take P2 as an example. ​They keep their homepage or landing page simple, with a headline visible immediately. As of 2024, it includes, “A platform for teams to share, discuss, and collaborate openly, without interruption.”&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"838\" src=\"https://akismet.com/wp-content/uploads/2024/07/image.png\" alt=\"P2 homepage with a clear value proposition\" class=\"wp-image-284074\" />\n\n\n\n<p>And a quick scroll makes it abundantly clear that the value proposition here is a streamlined team communication and work reporting platform.&nbsp;</p>\n\n\n<h2 id=\"3-write-compelling headlines\" class=\"wp-block-heading\">3. Write compelling&nbsp;headlines</h2>\n\n\n<p>A compelling headline is critical for capturing your audience’s attention and encouraging them to read further. It’s the first thing visitors notice, and it sets the tone for the rest of your landing page.&nbsp;</p>\n\n\n\n<p>To create headlines that convert, you need to ensure they immediately convey what your product or service is and the primary benefit it offers. Avoid ambiguous or clever phrases that might confuse visitors. Clear and direct headlines ensure that visitors understand the core message at a glance. For instance, <a href=\"https://www.grammarly.com\">Grammarly</a> features a few headlines on its landing page, including, “Better writing, better results.”&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"534\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-2.jpeg\" alt=\"Grammarly homepage with a clear headling\" class=\"wp-image-284076\" />\n\n\n\n<p>Both of these headlines make it clear what customers stand to gain from using this service.&nbsp;</p>\n\n\n\n<p>Beyond the benefit-focus, you can also follow a couple of tried and true rules for writing compelling headlines. For instance, you can use powerful words that evoke emotion and encourage action, like “Transform” or “Discover”.&nbsp;</p>\n\n\n\n<p>Including numbers or specific data in your headline can make it more credible, too. Statistics, percentages, and specific figures attract more attention than generic statements.&nbsp;&nbsp;</p>\n\n\n<h2 id=\"4-use visuals\" class=\"wp-block-heading\">4. Use&nbsp;visuals</h2>\n\n\n<p>Visual elements matter a great deal, too. They help to break up text, illustrate key points, and keep visitors interested. So it’s obviously worthwhile to include only high-quality images on your landing page.&nbsp;</p>\n\n\n<p>Doing so will make it look more professional. Any old image won’t do, however. Make sure the visuals you select are relevant to your content. For example, lifestyle images that depict people using your product in real&#8209;life scenarios can create an emotional connection with&nbsp;visitors​.</p>\n\n\n<p>You could make use of background videos, too. These add a dynamic element to your hero section, making it more engaging. They should be short, relevant, and high-quality — of course — and feed into the overall visual narrative of your landing page.&nbsp;&nbsp;</p>\n\n\n<p>A strategically&#8209;placed infographic is a nice touch, too. These images make it straightforward to display complex information in an accessible way. They can help explain processes, display statistics, and illustrate the benefits of your&nbsp;product.</p>\n\n\n<h2 id=\"5-keep-forms-short-and-simple \" class=\"wp-block-heading\">5. Keep forms short and simple&nbsp;</h2>\n\n\n<p>No one wants to have to spend several minutes completing a complex form. That’s why keeping yours short and simple can help boost the conversion rate on your landing page. This won’t necessarily apply to every industry, where some might need to capture a great deal of information to do business together&nbsp;properly.</p>\n\n\n<p>For most, however, keeping the number of fields on your forms limited is a wise choice. Try to keep it all on one screen, too. Multistep forms can be effective in fields where you have complex data collection needs, but a straightforward 3-4 field form is still typically best.&nbsp;</p>\n\n\n\n<p>Ensure that each form field has a clear, concise label that indicates what information is required, and make use of inline validation. This provides real-time feedback to people as they fill out the form.&nbsp;</p>\n\n\n\n<p>This feature helps users correct errors immediately and increases the likelihood of form completion.&nbsp;</p>\n\n\n\n<p>The <a href=\"https://akismet.com/talk-to-sales/\">Akismet enterprise</a> contact page offers a solid example of an effective landing page contact form.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"866\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-1.png\" alt=\"Akismet form with just a few fields\" class=\"wp-image-284077\" />\n\n\n\n<p>It asks for straightforward, relevant information without being overwhelming. There’s just enough questions to segment submissions without plummeting conversion rates.&nbsp;</p>\n\n\n<h2 id=\"6-avoid-using captcha\" class=\"wp-block-heading\">6. Avoid using&nbsp;CAPTCHA</h2>\n\n\n<p><a href=\"https://akismet.com/blog/what-is-captcha/\">CAPTCHAs are commonly used to prevent spam</a> and bot submissions on forms, but they can also create friction and frustration for genuine users. Any added friction in the conversion process can lead to an increased bounce rate. So, skipping the CAPTCHA on your landing page forms is the best approach.&nbsp;</p>\n\n\n<p>Beyond the UX inconvenience they pose, CAPTCHAs also present accessibility issues and can be quite problematic for those with disabilities. Visually impaired people may find it challenging to complete visual CAPTCHAs, while audio CAPTCHAs may not be effective in noisy environments or for those with hearing impairments. A less accessible, inclusive website can make for a knock to your brand’s reputation, a lack of compliance with accessibility standards, and reduced conversion&nbsp;rates.</p>\n\n\n<img width=\"1200\" height=\"667\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-3.jpeg\" alt=\"information about Akismet\'s features\" class=\"wp-image-284078\" />\n\n\n<p>All that said, you still don’t want to be inundated with spam. Thankfully, there’s a better way to prevent this kind of&nbsp;annoyance.</p>\n\n\n<p>Instead of relying on CAPTCHAs, using <a href=\"https://akismet.com/features/\">Akismet</a> is an effective, cost-efficient solution. Akismet’s powerful spam filtering service can automatically detect and block spam submissions without requiring any user interaction.&nbsp;</p>\n\n\n\n<p>Used on over 100 million sites, Akismet works continuously in the background without slowing down your site, and it boasts a 99.99% accuracy rate.&nbsp;</p>\n\n\n<h2 id=\"7-focus-on benefits\" class=\"wp-block-heading\">7. Focus on&nbsp;benefits</h2>\n\n\n<p>Though mentioned in passing in a few of the points previously, prioritizing benefits warrants its own item on this list. It can’t be overstated how important focusing on benefits of your product or service is — especially in contrast to just listing features.&nbsp;</p>\n\n\n\n<p>Benefits explain how the features improve your customer’s life, solve their problems, or fulfill their needs. A list of features doesn’t do any of this, as it doesn’t offer the “why”. A benefits-focus, however, is compelling and relatable.&nbsp;</p>\n\n\n\n<p>If you’re stumped on where to begin with this, try translating each of your product or service’s features into a clear, user-centric benefit.&nbsp;</p>\n\n\n\n<p>For example, instead of just stating &#8220;Our software has automated reporting&#8221;, you might say, &#8220;Save hours of manual work every week with our software&#8217;s automated reporting. This allows you to focus on the big picture&#8221;.&nbsp;</p>\n\n\n\n<p>Emphasize your unique selling points, too. They should be framed as benefits that set your product apart from the competition. Why is your product the best choice?&nbsp;</p>\n\n\n\n<p>For instance, if you sell solar panels, you might say, &#8220;Our solar panels are designed to withstand extreme weather conditions, providing reliable energy production year-round.&nbsp;</p>\n\n\n<h2 id=\"8-include-video testimonials\" class=\"wp-block-heading\">8. Include video&nbsp;testimonials</h2>\n\n\n<p>You can boost landing page conversion rates by incorporating video testimonials into your content as well. These videos act as social proof by showcasing real customers who have benefited from your product or service. When your claims can be backed up by real customers’ words, your USPs become much more convincing.&nbsp;</p>\n\n\n\n<p>You’ll need to use real customers in your video testimonials to provide authenticity and relatability. Genuine experiences from actual users are much more convincing than scripted or generic endorsements.&nbsp;</p>\n\n\n\n<p>Encourage those who provide testimonials to be specific and results-oriented in their commentary. Did your product make their workflow more efficient? Did they save money? Be sure the benefits and outcomes are emphasized.&nbsp;</p>\n\n\n\n<p>While the content of the testimonial is most important, good production quality can enhance the credibility and professionalism of the video as well. Good lighting, clear audio, and a stable camera setup never hurts.&nbsp;</p>\n\n\n\n<p><a href=\"https://www.instrumentl.com/customers\">Instrumentl</a>, a grant finding tool and non-profit, has a dedicated customer stories landing page with video testimonials prominently displayed.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"585\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-4.jpeg\" alt=\"Instrumentl homepage\" class=\"wp-image-284079\" />\n\n\n<h2 id=\"9-highlight-social-proof-to-build credibility\" class=\"wp-block-heading\">9. Highlight social proof to build&nbsp;credibility</h2>\n\n<p>Video testimonials are an example of social proof, but there’s more to it than just that. Social proof offers a direct way to boost your landing page&#8217;s credibility and encourage conversions. It makes use of the influence of others to validate your product or service. This makes potential customers more likely to trust your brand because they’re hearing from past&nbsp;customers.</p>\n\n<p>Customer testimonials provide first&#8209;hand accounts of users’ positive experiences with your company. Featuring quotes — written or video — can go a long way to encourage the&nbsp;sale.</p>\n\n<p>In&#8209;depth case studies are another solid approach here. You can use them to showcase detailed examples of how your product or service has solved specific problems. These narratives often include before&#8209;and&#8209;after scenarios to demonstrate measurable results and concrete&nbsp;benefits.</p>\n\n<h2 id=\"10-use-trust signals\" class=\"wp-block-heading\">10. Use trust&nbsp;signals</h2>\n\n\n<p>Trust signals are little design elements or phrases you can add to your landing page that reassure visitors about the credibility and safety of your business.&nbsp;</p>\n\n\n\n<p>You can show trust badges and certifications from reputable organizations to further reassure site visitors of your credibility. Things like industry awards and memberships apply here, as do things like a badge stating you’re a <a href=\"https://www.bbb.org/get-accredited\" target=\"_blank\" rel=\"noreferrer noopener\">BBB Accredited Business</a>.&nbsp;</p>\n\n\n<p>Security badges from reputable organizations indicate that your website is safe and secure for transactions, too. Common examples include SSL certificates and <a href=\"https://www.trustedsite.com/\" target=\"_blank\" rel=\"noreferrer noopener\">TrustedSite</a>. Displaying these badges near forms and payment sections can add that bit of extra reassurance customers need to&nbsp;convert.</p>\n\n\n<p>Other trust signals relate to how you do business. Offering a money-back guarantee can significantly reduce the perceived risk of purchasing your product or service. The same goes for posting clear and fair return and refund policies. Putting these in an accessible location indicates your company is customer-centric and willing to address any issues that arise post-purchase.&nbsp;</p>\n\n\n\n<p>Displaying user reviews and ratings from third-party sites such as Google, Yelp, or industry-specific review platforms can add a layer of authenticity and trust, too.&nbsp;</p>\n\n\n\n<p>You can also display client and partner logos on your landing page to serve as quick endorsements.&nbsp;</p>\n\n\n<p>Lastly, providing clear and accessible contact information, such as a phone number, email address, and physical address, can increase trust,&nbsp;too.</p>\n\n\n<p><a href=\"https://www.cultureamp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Culture Amp</a> offers a solid example of many of these trust signals in action. They pack in many of them above-the-fold.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"713\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-5.jpeg\" alt=\"CultureAmp homepage\" class=\"wp-image-284080\" />\n\n\n<p>You can see past client logos, contact information, and ratings on reviews sites at a glance&nbsp;here.</p>\n\n<h2 id=\"11-anticipate-and-address-common objections\" class=\"wp-block-heading\">11. Anticipate and address common&nbsp;objections</h2>\n\n\n<p>Having a clear idea of where your potential customers are coming from and doing your best to mitigate their concerns can go a long way.&nbsp;</p>\n\n\n\n<p>To begin, you’ll need to identify the most common objections your potential customers might have. This could include concerns about price, product effectiveness, ease of use, customer support, and return policies. You can reach out to people on social media to ask about their concerns directly to gather this information.&nbsp;</p>\n\n\n<p>Then, you can create an FAQ section to answer the most common objections. That way, when a prospect lands on your site, they’ll have their questions answered without having to contact you. The less effort a potential customer has to put in to come to a purchasing decision, the&nbsp;better.</p>\n\n<p>Providing clear pricing can help, too. There’s nothing worse for a customer than arriving at the checkout screen to realize hidden fees have been added to the purchase&nbsp;price.</p>\n\n<h2 id=\"12-use-clear-calls-to-action cta\" class=\"wp-block-heading\">12. Use clear calls to action&nbsp;(CTA)</h2>\n\n\n<p>A clear and compelling call-to-action is your landing page’s make-or-break moment. It’s the last bit people see before they decide to convert (or not).&nbsp;</p>\n\n\n\n<p>To make the most of your final push to encourage prospects to become customers, be sure to use strong, action-oriented verbs that clearly tell visitors what they need to do. Phrases like &#8220;Get Started&#8221;, &#8220;Download Now&#8221;, &#8220;Sign Up Today&#8221;, and &#8220;Claim Your Free Trial&#8221; are direct and encourage immediate action.&nbsp;</p>\n\n\n\n<p>You can also incorporate a sense of urgency into your CTA to prompt visitors to act quickly. Phrases such as &#8220;Limited Time Offer&#8221;, &#8220;Only a Few Left&#8221;, or &#8220;Register Before It’s Too Late&#8221; can create a sense of scarcity and encourage immediate action.&nbsp;</p>\n\n\n\n<p>Any CTA you present should stand out visually on the page. Use a contrasting color that draws attention and ensures the button doesn’t blend in with the rest of the content. Make it stand out.&nbsp;</p>\n\n\n\n<p>And don’t be afraid to include supporting text around your CTA as well. Such text provides additional context and reassurance. For example, adding a short phrase like &#8220;No credit card required&#8221; or &#8220;Free for the first 30 days&#8221; can alleviate concerns <em>and</em> make the offer more enticing.&nbsp;</p>\n\n\n\n<p><a href=\"https://www.dropbox.com\">Dropbox</a> offers a to-the-point CTA that’s upfront and hard to ignore.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"489\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-6.jpeg\" alt=\"Dropbox page with big blue button\" class=\"wp-image-284081\" />\n\n\n\n<p>The “Find your plan” button sounds non-committal but ultimately a great way to entice people to sign up.&nbsp;</p>\n\n\n<h2 id=\"13-incorporate-directional cues\" class=\"wp-block-heading\">13. Incorporate directional&nbsp;cues</h2>\n\n\n<p>Any visual element that guides a site visitor&#8217;s attention to critical parts of your landing page could be considered a directional cue. Often, you’ll find them pointing to key page elements like the CTA or a contact form.&nbsp;</p>\n\n\n\n<p>Arrows are one of the most straightforward and effective directional cues. And by having them point to your CTA, you’re drawing the visitor’s eye to it and making it clear that’s where they should click next.&nbsp;</p>\n\n\n\n<p>Similarly, lines or pathways can subtly guide the user&#8217;s gaze through the page as well. You want to lead them on a journey that ends with interacting with your CTA.&nbsp;</p>\n\n\n\n<p>But arrows and lines aren’t the only directional cues you can use. Images of people qualify as well. Photos where the subject within is looking in the direction of your CTA is an effective choice, too. For instance, a photograph of a person looking toward a &#8220;Sign Up&#8221; button can direct people’s attention to that area.&nbsp;</p>\n\n\n<h2 id=\"14-harness-urgency-and scarcity\" class=\"wp-block-heading\">14. Harness urgency and&nbsp;scarcity</h2>\n\n\n<p>Another way to boost landing page conversion rates is by compelling visitors to act quickly. These psychological triggers leverage the fear of missing out (FOMO), which can be a powerful motivator.&nbsp;</p>\n\n\n\n<p>You can activate FOMO by making deals available for only a limited time. When a discount or promotion is available for a short period, people may be more likely to act immediately and complete the purchase. You can clearly display the time limit with countdown timers to make the deadline visible and tangible.&nbsp;</p>\n\n\n\n<p>Amazon does a good job of this, with their red “Limited time deal” flags on products available at a temporary discount.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"470\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-7.jpeg\" alt=\"Amazon limited time deal red banner\" class=\"wp-image-284082\" />\n\n\n\n<p>Including low stock notices on product pages leans into this sense of scarcity as well. Or, you could offer an exclusive deal to a subgroup of your customer base — like email subscribers.&nbsp;</p>\n\n\n\n<p>You can further add to this sense of urgency and scarcity by adding real-time notifications to your site. These notifications will let customers know how many people are viewing a particular item — or how many of an item is still in stock.&nbsp;</p>\n\n\n<h2 id=\"15-practice-risk reversal\" class=\"wp-block-heading\">15. Practice risk&nbsp;reversal</h2>\n\n\n<p>Risk reversal plays into the trust signals discussed previously, but it warrants its own callout here. This tactic involves offering guarantees or assurances that reduce the perceived risk for potential customers.&nbsp;</p>\n\n\n<p>The best example of risk reversal in action is offering a money&#8209;back guarantee. This offer assures customers that if they are not satisfied with the product or service, they can get a full refund. And when implemented clearly and well, this can reduce purchase hesitation. State the terms of this guarantee upfront and prominently, such as &#8220;30&#8209;day money&#8209;back guarantee&#8221; or &#8220;Satisfaction guaranteed or your money&nbsp;back&#8221;.​</p>\n\n<p>The same goes for free trials. This offer lets customers try your product or service before committing to a purchase. This is usually a great choice for software products, subscription services, and digital products. To promote this, you might say, &#8220;14&#8209;day free trial with no credit card&nbsp;required.&#8221;</p>\n\n<p>Along with a money&#8209;back guarantee and a free trial, you could also provide a hassle&#8209;free return and exchange policy as well as warranties, when&nbsp;applicable.</p>\n\n\n<p><a href=\"https://www.warbyparker.com\">Warby Parker</a> has an impressive free trial offer — you can test out five different eye-glasses frames at home without spending a penny.&nbsp;&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"650\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-2.png\" alt=\"Warby Parker landing page\" class=\"wp-image-284083\" />\n\n\n\n<p>This offer is mentioned above the fold on the homepage, making it tempting to new customers.&nbsp;</p>\n\n\n<h2 id=\"16-make-sure-your-pages-are-responsive-and-mobile optimized\" class=\"wp-block-heading\">16. Make sure your pages are responsive and mobile&nbsp;optimized.</h2>\n\n\n<p>It might sound like a small thing, as it’s an expected part of web design nowadays, but ensuring your landing page is responsive and mobile-optimized is a must, too. Offering a seamless mobile experience for prospective customers improves UX and engagement, which means more conversions for you.&nbsp;</p>\n\n\n\n<p>On mobile devices, your site should prioritize a clean and straightforward menu structure that’s accessible. A common approach is the &#8220;hamburger&#8221; menu, which expands when tapped. Ensure that key elements like your CTA are prominently displayed and easily accessible without requiring excessive scrolling​, too.&nbsp;</p>\n\n\n\n<p>Keep links touch-friendly, too. And before you launch your landing page, be sure to test it across multiple devices and screen sizes.&nbsp;</p>\n\n\n\n<h2 id=\"17-ensure-your-site-loads-quickly \" class=\"wp-block-heading\">17. Ensure your site loads quickly&nbsp;</h2>\n\n\n\n<p>Paying attention to loading speeds can help keep your landing page conversion-ready. Pages that are too slow to load can cause visitors to get frustrated and bounce.&nbsp;</p>\n\n\n<p>Knowing this, following best practices for improving site speed is imperative. You’ll want to pay attention to things like compressing images, making use of browser caching, and minimizing HTTP requests. You’ll also need to minify your code and use a CDN to reduce overall latency at the server level. Tools like <a href=\"https://pagespeed.web.dev/\">Google PageSpeed Insights</a> can help you identify and address&nbsp;issues.</p>\n\n<h2 id=\"18-consider-color psychology\" class=\"wp-block-heading\">18. Consider color&nbsp;psychology</h2>\n\n\n<p>Another way you can improve your landing page conversion rate is by using color psychology. This is a time-honored approach in marketing that can help you effectively influence visitors&#8217; emotions and actions.&nbsp;</p>\n\n\n\n<p>According to <a href=\"https://www.oberlo.com/blog/color-psychology-color-meanings\">Oberlo</a>, here are some colors and their typical psychological associations. This information could help you get a handle on how your color choices can influence the ways customers feel (and act):&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Red</strong> creates urgency and excitement. It’s a good color for CTA buttons and limited&#8209;time&nbsp;offers.</li>\n\n<li><strong>Blue </strong>conveys trust and calmness. This is great for finance, healthcare, and technology&nbsp;brands.</li>\n\n<li><strong>Green</strong> is associated with growth and harmony. Green is suitable for environmental products and health&nbsp;brands.</li>\n\n<li><strong>Yellow</strong> makes people feel optimistic. It’s effective as an accent color to highlight important&nbsp;information.</li>\n\n<li><strong>Orange</strong> conveys a sense of confidence. This is good for CTA buttons and&nbsp;banners.</li>\n\n<li><strong>Purple</strong> represents luxury and creativity. Purple is ideal for high&#8209;end and innovative&nbsp;products.</li>\n\n<li><strong>Black</strong> conveys sophistication. Black is often used for luxury brands as&nbsp;well.</li>\n\n<li><strong>White</strong> symbolizes simplicity. It’s great for backgrounds to create space and&nbsp;clarity.</li></ul>\n\n\n<p>You’ll want to make use of contrasting colors to make important elements like CTA buttons stand out as&nbsp;well.</p>\n\n<h2 id=\"19-offer comparisons\" class=\"wp-block-heading\">19. Offer&nbsp;comparisons</h2>\n\n<p>If you are confident in your product or service’s ability to outperform the competition, offering direct comparisons can be a solid selling point. And in doing so, you can highlight your unique advantages and convince potential customers to choose&nbsp;you.</p>\n\n<p>While you can simply write up comparisons as body copy, a comparison table can be helpful for those skimming through your landing page for pertinent information. In it, you’ll want to list features, pricing, benefits, and other relevant factors side by side to make it simple for visitors to see where you excel. Ensure that the table is clear, concise, and legible,&nbsp;too.​</p>\n\n\n<p>Be honest in your comparisons, however. Highlighting your strengths is essential, but avoid misrepresenting or downplaying competitors if your statements are false.&nbsp;</p>\n\n\n<h2 id=\"20-promote-lead magnets\" class=\"wp-block-heading\">20. Promote lead&nbsp;magnets</h2>\n\n\n<p>Offering a lead magnet is another great way to attract attention and convert prospects into customers. Lead magnets are valuable resources offered for free to visitors in exchange for their contact information, typically an email address.&nbsp;</p>\n\n\n\n<p>Offering any old piece of content for free won’t do, however. A successful lead magnet addresses a specific problem or offers a solution that your audience finds valuable. So long as it achieves this goal, the type of content you offer could be pretty much anything. Popular types of lead magnets include things like eBooks, checklists, access to webinars or workshops, templates, or even free samples.&nbsp;</p>\n\n\n\n<img width=\"1600\" height=\"765\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-3.png\" alt=\"WPVIP form with a lead capture\" class=\"wp-image-284084\" />\n\n\n\n<p>WordPress VIP, in exchange for filling out a simple form, offers a 2024 report on how content drives growth. This is a great lead magnet, as it’s directly applicable to the types of enterprise businesses that might use their services.&nbsp;</p>\n\n\n<h2 id=\"21-be-consistent-in-design-and message\" class=\"wp-block-heading\">21. Be consistent in design and&nbsp;message</h2>\n\n\n<p>No matter your industry, presenting a consistent design and message is another key component for successful landing pages. A clear and consistent brand conveys trust helps with recall..&nbsp;</p>\n\n\n\n<p>It’s convenient to say “be consistent” but the truth is, you need to approach the design and message with a clear plan — from the start. That means developing comprehensive brand guidelines that outline your brand’s visual and verbal identity.&nbsp;</p>\n\n\n\n<p>These guidelines should include things like how and when your logo should be used (including size, spacing, and color variations), your site’s color palette, the typography used, the types of images (illustrations or photos), and the tone of voice of your content. Once you have these guidelines in place, you can make sure your content adheres to them.&nbsp;</p>\n\n\n\n<p><a href=\"https://stripe.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripe</a> does a good job of this on its website.&nbsp;</p>\n\n\n\n<img width=\"1200\" height=\"688\" src=\"https://akismet.com/wp-content/uploads/2024/07/image-8.jpeg\" alt=\"Stripe landing page with a colorful background\" class=\"wp-image-284085\" />\n\n\n<p>It prioritizes purple and blue colors, dynamic animations, and a confident&nbsp;voice.</p>\n\n<h2 id=\"22-make-accessibility-a priority\" class=\"wp-block-heading\">22. Make accessibility a&nbsp;priority</h2>\n\n\n<p>You’ll also want to ensure your landing page is accessible to people with disabilities. This isn’t just a legal requirement, but also an essential part of reaching everyone with an optimal user experience.&nbsp;</p>\n\n\n\n<p>There are a few ways to ensure accessibility, including the use of semantic HTML, which provides meaningful markup that helps screen readers and other assistive technologies understand the structure of your content.&nbsp;</p>\n\n\n<p>You’ll also need to provide text alternatives for images, videos, and audio files. Use alt attributes for images to describe their content. For complex images like charts, provide a detailed description in the surrounding text. And transcribing video and audio content (and offering closed captions for videos)​ goes a long way,&nbsp;too.</p>\n\n<p>Following the <a href=\"https://www.w3.org/WAI/standards-guidelines/wcag/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Content Accessibility Guidelines</a> is your best bet for making sure you cover all aspects of web accessibility, from ARIA landmarks to keyboard&nbsp;accessibility</p>\n\n<h2 id=\"23-offer-live-chat-for-personalized assistance\" class=\"wp-block-heading\">23. Offer live chat for personalized&nbsp;assistance</h2>\n\n\n<p>One way to really make your landing page stand out is to offer live chat. Providing real-time, personalized assistance makes it so you’re addressing customer questions the moment they arise. You can resolve issues and guide visitors through the decision-making process immediately. When you provide timely help like this, you’ll boost conversions.&nbsp;</p>\n\n\n\n<p>You can also use proactive chat invitations to engage visitors who may need assistance but haven’t initiated a chat yet. For example, if someone spends a decent chunk of time on a product page or is about to exit, a chat popup can appear asking if they need help.&nbsp;</p>\n\n\n\n<p>For instance, if you have a WordPress site, a WooCommerce extension like <a href=\"https://woocommerce.com/products/livechat/\" target=\"_blank\" rel=\"noreferrer noopener\">LiveChat for WooCommerce</a> can help you field customer questions in real time in a way that’s integrated with your broader store.&nbsp;</p>\n\n\n<h2 id=\"24-ab test\" class=\"wp-block-heading\">24. A/B&nbsp;test</h2>\n\n\n<p>The last recommended tactic for improving your landing page conversion rate is to A/B test everything. Split testing involves comparing two versions of your landing page, each with a single element slightly different, to determine which one performs better.&nbsp;</p>\n\n\n\n<p>Common elements to prioritize in A/B testing include headlines, CTA buttons, image choices, color schemes, copy, and layout variations.&nbsp;</p>\n\n\n\n<p>With your element selected, you can then create two or more variations of the element you want to test. For instance, if you are testing headlines, write multiple versions that highlight different benefits or use different tones. Then, compare them over a set period of time. The one that encourages a better conversion rate is the winner. Then you can move on to test a different element.&nbsp;</p>\n\n\n<p>To run a test like this, you’ll need to split your website traffic. There are tons of tools out there to facilitate this, including&nbsp;<a href=\"https://www.optimizely.com\">Optimizely</a>.</p>\n\n<h2 id=\"frequently-asked questions\" class=\"wp-block-heading\">Frequently asked&nbsp;questions</h2>\n\n\n<p>Now that we’ve explored multiple ways to optimize your landing pages and improve their conversion rates, take some time to browse through some frequently asked questions about this process.&nbsp;</p>\n\n\n<h3 id=\"what-are-the-common-mistakes-to-avoid-when-designing-a-landing page\" class=\"wp-block-heading\">What are the common mistakes to avoid when designing a landing&nbsp;page?</h3>\n\n<p>Common mistakes to avoid when designing a landing page include a cluttered design, an unclear CTA, slow loading times, a lack of mobile optimization, and not addressing visitor pain points. You’ll need to speak directly to your target audience and provide an accessible and user&#8209;friendly on&#8209;site experience to see improved conversion&nbsp;rates.</p>\n\n<h3 id=\"what-is-a-good-conversion-rate-for-a-landing page\" class=\"wp-block-heading\">What is a good conversion rate for a landing&nbsp;page?</h3>\n\n<p>A good conversion rate varies by industry. But for landing pages in general, a good conversion rate is 2&#8209;5%. However, top&#8209;performing landing pages can achieve conversion rates of 10% or higher​, especially if the industry is very&nbsp;specific.</p>\n\n<h3 id=\"should-i-use-captcha-to-protect-my-form-from spam\" class=\"wp-block-heading\">Should I use CAPTCHA to protect my form from&nbsp;spam?</h3>\n\n<p>While CAPTCHA can prevent spam, it can also deter genuine site visitors from converting. So, no, you shouldn’t use CAPTCHA and should opt for an alternative like Akismet. This anti&#8209;spam tool offers effective spam protection without compromising the user&nbsp;experience.</p>\n\n<h3 id=\"what-is-akismet-and-how-can-it-improve-my-lead-generation-form-conversion rate\" class=\"wp-block-heading\">What is Akismet, and how can it improve my lead generation form conversion&nbsp;rate?</h3>\n\n<p>Akismet is a powerful spam&#8209;filtering service that automatically detects and <a href=\"https://akismet.com/features/\">blocks spam submissions</a>. And it doesn’t rely on CAPTCHA to do it. This means users have fewer steps to complete forms, thus improving conversion rates without leading to an increase in&nbsp;spam.</p>\n\n<h3 id=\"what-types-of-companies-generally-use akismet\" class=\"wp-block-heading\">What types of companies generally use&nbsp;Akismet?</h3>\n\n<p>Akismet is trusted by over 100 million sites, including enterprise brands like Microsoft, <a href=\"https://akismet.com/blog/convertkit-customerstory/\">ConvertKit</a>, and Bluehost. Akismet provides effective spam protection that doesn’t impede on lead generation efforts, offering a win&#8209;win scenario for companies of all&nbsp;sizes.</p>\n\n<h3 id=\"how-often-should-i-update-or-tweak-my-landing-page-for-optimal performance\" class=\"wp-block-heading\">How often should I update or tweak my landing page for optimal&nbsp;performance?</h3>\n\n\n<p>You should update or tweak your landing page on a regular basis. Aim to review and make changes to your landing page at least quarterly, or more frequently if you notice a drop in performance metrics or significant changes in user behavior. Keeping an eye on metrics and conducting regular A/B tests can help mitigate sudden increases in bounce rate.&nbsp;</p>\n\n\n<h3 id=\"what-is-a-lead-magnet-and-how-can-it-boost-my-landing-page conversions\" class=\"wp-block-heading\">What is a lead magnet, and how can it boost my landing page&nbsp;conversions?</h3>\n\n\n<p>A lead magnet is a valuable resource offered for free in exchange for contact information. Popular types of lead magnets include eBooks, checklists, and reports. The most effective lead magnets attract and convert visitors by providing immediate value. This then inserts the prospect into your sales funnel, which means they’re primed and ready to make a purchase later.&nbsp;</p>\n\n\n<h3 id=\"what-are-the-key-metrics-to-track-when-analyzing-landing-page performance\" class=\"wp-block-heading\">What are the key metrics to track when analyzing landing page&nbsp;performance?</h3>\n\n\n<p>When tracking and analyzing landing page performance, you should keep an eye on its conversion rate, bounce rate, average time on page, click-through rate (CTR), and cost per conversion. Tracking these metrics helps identify areas for improvement and measure the effectiveness of the optimizations you make.&nbsp;</p>\n\n\n<h3 id=\"what-are-some-common-mistakes-to-avoid-when-optimizing-a-landing page\" class=\"wp-block-heading\">What are some common mistakes to avoid when optimizing a landing&nbsp;page?</h3>\n\n\n<p>When optimizing a landing page, you’ll want to avoid common mistakes like making too many changes at once, which makes it impossible to see how individual changes are affecting performance.&nbsp;</p>\n\n\n<p>Another mistake is ignoring mobile visitors. Any landing page created in 2024 should be optimized for mobile interaction by default. Also, not aligning the page with user intent or addressing customer pain points are big&nbsp;issues.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jul 2024 13:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Jen Swisher\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:99:\"Do The Woo Community: Bridging Art and Blockchain, Bringing Certification to Woo with Robert Norton\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=84943\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:97:\"https://dothewoo.io/bridging-art-and-blockchain-bringing-certification-to-woo-with-robert-norton/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:38903:\"<div class=\"wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-7 wp-block-group-is-layout-constrained\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9acf640b7ba38a84a982fc35d618387f\">This show is sponsored by&#8230;</p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-1 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\">\n<img width=\"500\" height=\"500\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2024/02/Omnisend-square.jpg?resize=500%2C500&ssl=1\" alt=\"\" class=\"wp-image-78802\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-2\"><strong><a href=\"https://your.omnisend.com/onlywoo_dothewoo\">Omnisend</a></strong>: Whether it&#8217;s for integration into your Woo product, or building sites for clients, <strong>Omnisend</strong> is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.</p>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-3 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained\">\n<img width=\"1224\" height=\"1224\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2022/11/Hostinger_Vertical_Purple-e1668465093968.jpg?resize=1224%2C1224&ssl=1\" alt=\"Hostinger\" class=\"wp-image-73505\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-4\"><strong><a href=\"https://hostinger.com\">Hostinger</a></strong>: As a builder or an agency managing multiple sites, check out <strong>Hostinger</strong>. Whether you are building a WordPress site or specifically, a Woo store, their infrastructure brings your clients sites speed, uptime and security.</p>\n</div>\n</div>\n</div>\n</div>\n\n\n\nEpisode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Dave:<br />Welcome to this episode of Do the Woo. We&#8217;re talking Emerging Tech, and today we&#8217;re talking with Robert Norton from Verisart. Hi Robert, how are you doing?</p>\n\n\n\n<p>Robert:<br />Good. Great to be here. Thanks for having me on the show.</p>\n\n\n\n<p>Dave:<br />No worries. And I should probably say I&#8217;m your host, Dave Lockie as well. So I guess a bit about you, Robert. You&#8217;re the CEO and founder of Verisart. What came before that and what&#8217;s your journey been like as an entrepreneur?</p>\n\n\n\n<p>Robert:<br />For the last 15 years, I found myself at the intersection of art and tech. Prior to Verisart, which is a platform that started doing blockchain certification for the art and collectibles market, I was running a company called Sedition Art, which was, in a way, one of the first platforms that sold digital limited editions by well-known artists. Now, of course, we come to know digital limited editions as non-fungible tokens and NFTs, which I know we&#8217;re going to get into later. But it was my time at Sedition between 2010 to 2013 that really got me thinking about how artists can find new audiences in other mediums. The principal medium of most of the artists we worked with at Sedition was physical, not digital. Prior to that, I was the founder and CEO of Saatchi Art, previously known as Saatchi Online. We turned it into an e-commerce enabled platform where artists who didn&#8217;t have any gallery representation could have a platform to show their work and sell directly to consumers. So, we did a lot of that heavy lifting for them. In some ways, it&#8217;s analogous perhaps to Etsy, but with more focus on independent working artists.</p>\n\n\n\n<p>I guess why did I end up in this sort of strange intersection? Probably because, in the back of my mind, I wanted to do something in the art world. Both my parents did art degrees, my grandfather was a restorer, so I grew up in a household where the idea of unauthorized or authorized reproductions was quite prevalent. You&#8217;d often see, in the case of 19th-century works, studios like Joshua Reynolds would have many works of the same coming from the studio, some of which just worked on by his studio, some of which he worked on in parts, and some of which he worked on entirely. This area of multiples was really interesting to me. The aha moment with Verisart was looking at the case of the Knoedler Gallery, which came to the press around 2015. One of the oldest galleries in New York was found guilty of selling fake Rothkos, a well-known post-war artist in the states, selling these works by the dozen in modern times, in 2015. It wasn&#8217;t just unwitting people that should know better, but people like the chairman of Sotheby&#8217;s themselves. I was thinking this is a real problem when you have such trust in authorities that are clearly not able to be trusted. I thought about how to improve trust with the advent of distributed ledger technology. We&#8217;ve been tackling that problem now for almost 10 years.</p>\n\n\n\n<p>To give you a little insight before that, I started my career back in &#8217;95 at America Online, initially in business development, then running e-commerce, and then did a bunch of startups from health to games. I was the person that launched King.com in North America. So, I was the first managing director for King.com in North America. My whole career has been in consumer-facing e-commerce, as I would describe it. While we&#8217;re not a marketplace at Verisart, we do help people with their drops and their releases. We&#8217;ve now started offering a token gate app print service, which takes us closer to revenue-generating opportunities for artists as well.</p>\n\n\n\n<p>Dave:<br />Amazing. What strikes me about your founding story is that this was not just a love of art, but a very personal relationship with art. It was all around you, with artists and with people who were trying to make a living with art, the artists themselves, the people around that industry, the restorers, the galleries, the marketplaces. This is obviously a very deeply connected and personal mission for you.</p>\n\n\n\n<p>Robert:<br />I think Steve Jobs said, you can connect the dots looking backwards, but you don&#8217;t necessarily connect them moving forwards. I didn&#8217;t necessarily feel it as personally, but now I think it makes sense. My wife also has a gallery that we work with, and I met my wife through my interest in art. So, I guess we&#8217;re very much an art family at this point. But really, it was the advent of blockchain technology that inspired me to do this business. One of the artists we worked with at my former company, Sedition Art, is Casey Reas. Casey is also the co-inventor, along with Ben Fry, of a language called Processing, which enabled artists to generate their digital art with a rules-based programming language. It was Casey who wrote to me in 2014 and said, &#8220;Hey Robert, looking at what you&#8217;re doing at Saatchi Online and Sedition Art, I think this technology has real potential for certification of verification purposes, both for physical and digital art.&#8221; That got me thinking about how blockchains work, mechanisms to trust a timeline, and commitments to that timeline. It felt like a good application for some of the problems we were facing with our provenance certification. In a nutshell, we were taking the certificate, typically issued by some sort of authority, maybe an estate, studio, or gallery, and the provenance, which is another fancy word for the story—the agreed story around the history of that object. That may include exhibition literature as well. We were taking the registry—who&#8217;s ultimately responsible—and binding the certificate, provenance, and registry together by shared distributed ledger technology standards. I think it makes for a stronger provenance. That&#8217;s what we&#8217;ve been doing at Verisart.</p>\n\n\n\n<p>Dave:<br />Yeah, really interesting. Maybe you could talk to us about what that journey&#8217;s looked like. Has it been one with a lot of pivoting, large or small, or has it been more a case of feeling like you&#8217;ve got the right solution, but the job is to educate, make aware, and onboard? How would you describe that 10 years?</p>\n\n\n\n<p>Robert:<br />Ten years ago, a small percentage of households owned crypto, and now we&#8217;re well into double digits, depending on certain age groups. I think it&#8217;s up to 40% in some age groups. As a whole, it&#8217;s about 20% or so of households in the US that now own crypto in one form or another. We&#8217;ve come a long way, and sometimes people talk about the number of households that own crypto paralleling the growth in the number of households that went online in the early days of internet service providers and online services. Whether those correlate correctly, the point is that we&#8217;ve grown from a very small base to something that feels closer to mainstream, although it&#8217;s not yet at mainstream levels of adoption. We&#8217;re not past a 50% threshold in most markets, except for a few perhaps like El Salvador, where Bitcoin&#8217;s become an alternative national currency.</p>\n\n\n\n<p>If I could characterize what it was like in 2014, I was at this Scaling Bitcoin conference at Stanford University. There were literally probably about 200 people in the community that then went on to build aspects of the blockchain infrastructure we&#8217;re familiar with today. That was probably the size of the industry for well-known players at that point. It was very small, and even at conferences, you would struggle to get more than a thousand people to show up. Now we&#8217;ve got huge conferences from DeFi to NFTs to staking, to wallet providers, new L1s, which is layer one blockchains, new roll-ups, and L2s. The industry has really evolved. Back in 2014, 2015, I spent most of my time explaining what a blockchain was and why the words art and blockchain were in the same sentence. Now, because of the NFT boom and bust we witnessed in 2021, no one really questions why the words art and blockchain go together.</p>\n\n\n\n<p>We&#8217;ve come a long way in terms of people&#8217;s understanding of what this technology can do, but we&#8217;re still set back by the early years in terms of the bad actors in the space. We&#8217;ve seen arrests of the principals of FTX and Binance, and bad actors erode consumer trust. That&#8217;s very unhelpful when you&#8217;re trying to bring new technologies to market. In some ways, it was like two steps forward, one step back, but we&#8217;ve really come a long way over the last 10 years. As a result, we can start focusing more on the applications and less on explaining what&#8217;s beneath the hood.</p>\n\n\n\n<p>Dave:<br />And I think because there&#8217;s such a visual representation—maybe the only visual representation of crypto technology that most people can find—it has that artistic element to it. There have been a lot of bad actors, and the worlds where art and finance meet are often murky and gray anyway. When you accelerate that with the petrol of the internet, there have been a lot of problematic NFT projects. I can imagine that&#8217;s been particularly challenging for you. You&#8217;re certainly right, there are lots of data points, but the trend line is increasing adoption, increasing awareness. Now you mentioned this idea about mainstream, and one of the conversations I hear in crypto is that crypto will be mainstream when people are using it without knowing that it&#8217;s crypto. I noticed that at Verisart you take a very deliberately technology-inclusive approach to describing what you do. How often do you find yourself in a situation where you&#8217;re trying to explain Verisart to somebody who is utterly naive and ignorant to crypto and blockchain? Do you ever find success in converting those merchants or artists, or is this always a more progressive and educational sell where they have to get some foundations before they can see the value in what you do?</p>\n\n\n\n<p>Robert:<br />We&#8217;ve got a good history of working with artists, and we were one of the first external curators on SuperRare, which is a well-known premium platform for unique digital artwork. So one-of-ones is what they&#8217;re often referred to</p>\n\n\n\n<p>. Back in 2021, because of my time at Sedition, where we worked with many well-known artists from Damien Hirst to Bill Viola to Tracey Emin and Shepard Fairey, Christian Boltanski, Yoko Ono, we probably worked with a hundred of the world&#8217;s top contemporary artists during my time at Sedition. It&#8217;s still continuing to this day. That experience of speaking to an artist and understanding what they want to release as a digital edition, can we help them, have they got the facilities to do it in-house themselves—this discussion was more complex during the NFT boom and bust because there were things like needing a wallet, a smart contract, and deciding under which smart contract to mint. But we were able to have those discussions because we understood the issues ourselves. We&#8217;ve done a huge number of inaugural artists&#8217; NFTs. Whether it&#8217;s Roe Ethridge, William Wegman, Shepard Fairey, Petra Cortright, or Neil Beloufa, a lot of well-known artists&#8217; inaugural NFTs. They came to us because they were somewhat confused by this landscape and they wanted somebody they could trust to guide them through the process. We did two drops with SuperRare, 10 by 10 and 8 by 8, focused on inaugural artists&#8217; NFTs. We also did Artsy&#8217;s first NFT drop in early 2022, which included 22 artists. So, we&#8217;re absolutely in the business of handholding.</p>\n\n\n\n<p>When it comes to looking for our audience and the actual users of our service—the SaaS users or the people that are subscribed to our software—we&#8217;ve found it&#8217;s very hard work dragging someone along to the drinking trough. It&#8217;s better if they&#8217;re already there by the waterside and you can perhaps help them more effectively. We&#8217;re not so much in the business of telling people they need to use blockchain technology, but more in the business of explaining how we can provide a good service for people who are already looking in that area.</p>\n\n\n\n<p>Dave:<br />Cool. Yeah, that makes sense. As a small business, you have to focus on what&#8217;s achievable within your resources and timescales. I&#8217;m sure a lot of the awareness work you&#8217;re doing is going to have a knock-on effect further down into the future, but you certainly have to be judicious with the way you&#8217;re putting that target of energy. One thing I think about quite a lot, and this is with NFTs generally, not just art-based NFTs—of course, there&#8217;s some philosophical conversation about what is and isn&#8217;t art—whenever you use a new medium or format for art, it brings new constraints and opportunities creatively. With digital, it allowed for, for example, algorithmic generative art. However, then when you take digital art and put it on-chain, that also changes the format and the medium. What I&#8217;m thinking about here is the public nature of interaction with that art—who minted it, who collected it, has it been sold on secondary, what&#8217;s the price trend, all of that. My question is, to what extent is that interesting and exciting and offering new opportunities to artists where they may have had glimpses of that historically, seeing their art for sale or auction or whatever, but now they have this opportunity to be directly in communication with people that hold their art because if you both have wallets, there are plenty of ways to contact each other.</p>\n\n\n\n<p>Robert:<br />There&#8217;s a lot to unpack there. The first is, obviously, art is now as easily tradable an asset as an NFT, as the fungible token—Ethereum, Bitcoin, Solana, or Tezos. These chains are in the business of minting coins and having people speculate on the value of those coins and the value those networks will accumulate. Remember, they all sit within the same type of wallets. That was never the case with art before. You had a painting, it may have been an asset, but it didn&#8217;t sit within your bank account, and you could trade it like you could trade pounds, dollars, or euros. You&#8217;re absolutely right to bring that up first. What the blockchain did, and particularly NFTs, is it basically meant that all the digital art released as NFTs were now effectively like financial instruments. That&#8217;s why you suddenly saw crazy amounts of speculation and wash trading, and activities that created these elevated floor prices for works that were sold or given away. The use of CryptoPunks or Bored Apes in these 10K drops became the symbol of the height of the market, where algorithms were spinning out 10,000 different variations of a theme. They were sorted by traits—certain rare backgrounds, shapes on their heads, laser eyes, etc. Artists started to use traits around art, and it became very confusing for a lot of people to determine what is art and what is just PFP—a personal profile picture. Some of these also became very valuable assets like the Punks and Apes.</p>\n\n\n\n<p>I think that&#8217;s all now beginning to shake out. The challenges for artists probably outweigh the opportunities because artists get exhausted by having to maintain a constant dialogue with their community. The community can turn on them if the financial returns go down. It puts a lot of pressure and stress on the artists. Traditionally, artists have had dealers to remove some of their need to be there talking to their collectors. Healthy, protective art communities exist. The Art Blocks community, which we work with closely, and the generative art community are small and protective of one another. That&#8217;s a good example of a healthier discourse, but it&#8217;s not completely removed from those who just want to speculate on digital art as an asset and feel disappointed when prices don&#8217;t go their way.</p>\n\n\n\n<p>The first thing is that art is now more of a tradable instrument than it was. It attracts speculators, and speculators outweigh collectors. We&#8217;ve seen that with the rise of marketplaces that don&#8217;t enforce artist royalties. That&#8217;s symptomatic of more speculators than collectors still in the market. We&#8217;re currently doing a show at Gazelli Art House called &#8220;Awaken and Metamagical Hands,&#8221; which includes pioneers like John Maeda, Golan Levin, Joshua Davis, and Leah, as well as younger artists like Robbie Barrat and Lauren Lee McCarthy. All these artists could have solo shows themselves, but they&#8217;re still trying to understand the role of algorithms in their relationship to others or even to themselves. Lauren Lee McCarthy, a professor at UCLA and the Design Media and Arts lab along with Casey Reas, has created an installation called &#8220;Saliva Exchange,&#8221; where people can come in and spit in a vial, write a few things about their saliva, and share it with someone else. It&#8217;s a conceptual piece addressing questions around the way algorithms are based in life and how that changes our interactions and notions of modern-day intimacy.</p>\n\n\n\n<p>Different artists are exploring different digital trends—some using midjourney or OpenAI algorithms for generative video and art, others building their own software, and others focusing on conceptual fields. It&#8217;s an interesting time. However, the principal responsibility of an artist is to create art, not to pump their communities. Those artists who shot to fame by pumping their communities may not be the ones that last from a museum or historical standpoint.</p>\n\n\n\n<p>Dave:<br />Yeah, interesting. Digital and blockchain art has been extremely disruptive, and that disruption continues. There are some emerging trends—very art-focused communities that are positive and nurturing, and people pushing the boundaries of generative and on-chain art. There&#8217;s still a lot more emergence to happen. Let&#8217;s switch gears a bit. We&#8217;ve mainly talked about art and blockchain so far. I&#8217;d like to bring this back down to earth for a Woo audience. We may have merchants listening who are selling art or interested in how they can use NFTs to enhance what they&#8217;re doing with e-commerce. We almost certainly have agency folks who would love to get their teams working with some of these technologies. They&#8217;re thinking about which of their clients might want to use this technology, what success looks like, etc. We talked about art being wrapped in these digital tokens. Digital assets are tokenized and put into common digital wallets. This extends to real-world assets as well—cases of wine, physical artwork, fractions of an old Mercedes, etc. If you&#8217;re just issuing NFTs and transacting on-chain, you don&#8217;t need a traditional e-commerce setup because you can do this through marketplaces. The whole idea is that you don&#8217;t need fulfillment because it&#8217;s all digital. You don&#8217;t need a traditional payment processor and checkout because it&#8217;s all based on wallet signatures and digital asset transfers. Yet, there is a lot of e-commerce happening where you do need e-commerce—you need to take delivery, accept orders, worry about tax and payments, and everything else. Where do those two worlds intersect? What does a merchant or a success story look like where you get those two things? Verisart operates in both purely digital and intersectional worlds through integrations with WooCommerce and Shopify.</p>\n\n\n\n<p>Robert:<br />It&#8217;s super helpful when the certification is happening at the time of sale because otherwise, if you&#8217;re creating certificates on Verisart.com and doing your sale through some other mechanism, there&#8217;s always going to be a lag between the sale, the invoice happening on some platform—whether it&#8217;s your own, a third-party marketplace, or offline. We&#8217;ve always felt it&#8217;s helpful to close that gap in time for the certification at the time of transaction. With NFTs, you can mint and list the NFT later, but mostly people mint and sell the NFT at the same time. In the early years of Verisart, when we didn&#8217;t have any e-commerce integrations, people used us, but we didn&#8217;t see enough transfers of the certificates. We wanted to make that easier for people. About five years ago, we did our first app with Shopify. We&#8217;re super happy to have launched our WooCommerce app this year. We&#8217;ve learned a lot from our time on the other marketplace platform in terms of building a good app from day one with the WooCommerce audience. Our app allows people to certify products, whether physical or digital. We support minting NFTs or tokens. One thing we don&#8217;t support is fractions of an object because once you start offering fractions, you&#8217;re into the world of securities regulation, which we stay well clear of. Also, fractionalizing an artwork isn&#8217;t necessarily where there&#8217;s real demand for fractionalized opportunities. Fractionalizing businesses that provide you a yield or return that can be valued is more of an obvious first spot than fractionalizing an artwork because there often isn&#8217;t consensus around the price for unique artworks.</p>\n\n\n\n<p>For WooCommerce merchants, we&#8217;ve seen a big trend in collectibles and a broader definition of luxury. If you thought about luxury historically, you might think of handbags, cars, and rings, but not hoodies and sneakers. But clearly, that is part of modern-day luxury. On Verisart, if you&#8217;ve got a collectible with an authority like a living creator or a trusted business, that&#8217;s a good opportunity to improve your current certificate of authenticity with digital certification branded by your store that can be verified by new owners in real time. That&#8217;s the core of our business. We have lots of different types of businesses using our certification—from custom champagne bottles to special golf clubs to digital prints and photography.</p>\n\n\n\n<p>A good example is Johnny Depp. He built a community of NFT holders and sold those NFTs through a native Web3 drop. He then wanted to give something back to those NFT holders—allowing them to have a print of their NFT. These NFTs are part of his artwork, his friends, and they look like pop-up images. There&#8217;s a need for orders, and there&#8217;s a lag between placing the order and receiving the purchase. You get out-of-the-box order management and porting. In his case, he spun up a Shopify store and used Verisart to certify his prints. When you think about merchant needs, whether they&#8217;re Web2 or Web3, Verisart helps with certifying products, physical or digital, and minting NFTs. We&#8217;ve come a long way in giving people the tooling to build their own Web3 marketplaces if they want to. Merchants that already have a significant presence through their own website might also be on Amazon. You might have a merchant with its own domain using WooCommerce but also selling on Amazon. It&#8217;s helpful to have your own URL for those digital assets to live alongside physical ones because increasingly, they have a relationship. You buy a physical asset, maybe it grants you a token, which is a form of membership. Now you are closer to that artist&#8217;s world. You might give away that token for free. We support buying a token that allows you access to purchase a print or exclusive product at a reduced cost or ahead of others. There are a lot of ways digital and physical can complement each other. Artists are experimenting with these two mediums and offering experiences together. For example, the show we&#8217;re co-curating at Gazelli Art House in London has artists using Verisart to certify their prints, and the prints are certified as NFTs. We&#8217;re constantly looking for better ways to provide merchants and creators with tools for certifying their objects, whether physical, digital, or mapping the relationship between the two.</p>\n\n\n\n<p>Dave:<br />I guess there&#8217;s a double-edged sword of this potentially being a tool artists can use to build and engage with their community, but not all artists. There&#8217;s nuance and unpacking to do around that for individual artists as they try to get that balance right. One thing you hinted at is that you might buy the digital token first, which gives you the right to buy a physical print or redeem it for some sort of experience later on. That fundamentally changes how art can be paid for. Instead of the artist creating art and hoping they can sell it, they can pre-sell it or fund the collection through pre-selling. Is that what the CryptoVenetians did?</p>\n\n\n\n<p>Robert:<br />Yeah, we work with Bright Moments. We did the finale with them in Venice earlier this year. That&#8217;s exactly what we did. We had a poster only available to the holders of tokens from that last city, which was a thousand tokens minted during Venice, Italy, just after the Biennale this year.</p>\n\n\n\n<p>Dave:<br />That was such a good documentary. I can&#8217;t find it online yet, but I watched it at a screening. It was really good fun, very heartwarming. I&#8217;ve got two more questions for you, one a bit of a double-barrel. What&#8217;s the difference between a receipt and a certificate of authenticity? They both have similar attributes, right? A receipt can improve the secondary resale value of something. It has some element of proof of authenticity. I think it&#8217;s stupid we haven&#8217;t created digital infrastructure for receipts. We can spend, but we don&#8217;t get digital receipts back automatically. For example, the best way to know how healthy you&#8217;re eating is to analyze all the receipts you get from takeaways and supermarket shops. What&#8217;s the difference between a receipt and a certificate of authenticity, both in terms of the nature and what that offers in onward value?</p>\n\n\n\n<p>Robert:<br />In the case of token-gated prints, we incorporate the order number as part of the certificate of authenticity and the token ID used along with that order number. We have patents at Verisart for handling certification. On one end, you&#8217;ve got an unverified record, where I&#8217;ve said something about an object, but no one knows who I am or if what I&#8217;ve said is true or false. It&#8217;s the lowest amount of waiting. Then we have an issuer certificate, similar to a receipt. The retailer of the object says that this thing is true. When you&#8217;ve got an artwork where the retailer is not the creator, the certificate of authenticity is where the creator has authorized that statement. Finally, we have a certificate of authenticity plus, where there&#8217;s a physical identifier on the work like a QR tag or an NFC tag.</p>\n\n\n\n<p>The core part of Verisart is that the certification can change state depending on the consensus, most importantly the creator. The problem in the past has been that the receipt is often the last thing the creator hears about. The collector gets it, but the creator might be told, &#8220;Oh, that receipt didn&#8217;t quite happen until maybe a year later, so we don&#8217;t owe you any money.&#8221; Verisart puts the creator more in control because they know when their certificates are transferred, there is a transaction out there. That&#8217;s helpful from a creator perspective. While there are similarities between receipts and certificates of authenticity, they are fundamentally different. Receipts require the issuer to be present in the future, and the issuer must remain trustworthy. One of the inspirations for Verisart was that issuers of these receipts were actually sending out fake works. The receipt was fine, but what it pointed to was fake. There are still challenges in the Web3 world with how NFTs have been construed. Transactions are correct, but what they point to may be incorrect. Verisart is actively trying to address this by building more trust at the time of transaction and ensuring the creator is present in terms of their authentication of the work.</p>\n\n\n\n<p>NFTs as COAs is interesting because even if Verisart goes away, you&#8217;ve got an on-chain record that Verisart verified and can go along with the transaction. It future-proofs your investment when those intermediaries are no longer around. A lot of merchants don&#8217;t make it past 10, 20 years, so who will determine whether that receipt is valid if the merchant can&#8217;t authorize it?</p>\n\n\n\n<p>Dave:<br />Yeah, interesting. Last question, around NFT market sentiment. We went through a big boom cycle. NFTs alongside DeFi were one of the two big trends driving a lot of narrative, volumes, and arguably innovation in crypto last cycle. This cycle, while we&#8217;ve seen some things emerge and become clearer, we&#8217;ve also seen the floor prices drop significantly across many blue-chip NFTs, and there&#8217;s a lot of uncertainty in the market. How do you think about that? You&#8217;re using NFTs very specifically and deliberately, rather than the popular conception of a monkey picture, but nevertheless, the broader context for NFTs must be impactful. Do you think in a year&#8217;s time we&#8217;ll be like &#8220;NFTs are so back,&#8221; or will it continue to be murky for a while longer? How do you see this sentiment resolving?</p>\n\n\n\n<p>Robert:<br />Early internet, we had titles like Director of E-Commerce and Chief Multi-Webmaster. These terms fell by the wayside and became incorporated into tech or marketing. No one thought of online as an option; it became a must. We&#8217;ll get there with tokens and digital assets. The term NFT has been tarnished, and even Web3 has become caught up in that. When people used Facebook, they didn&#8217;t think they were on a Web2 platform; they just had a better online experience. I think we&#8217;ll get there with Web3 as well. Having a token will allow you to move more seamlessly between platforms, making the experience of being in a community or having a loyalty scheme smoother. We&#8217;re at the early stages of building that infrastructure. From an authentication standpoint, it makes sense. Token gating was complicated, but now a token allows you to do things more fluidly. Digital assets are here to stay. The language is still up in the air, whether we&#8217;ll use the term NFT in five years or just digital art or digital assets.</p>\n\n\n\n<p>We&#8217;re still big believers. It&#8217;s been a rough ride, and floor prices have dropped, but there&#8217;s a more mature understanding of the market now. Some NFTs are surpassing their auction highs from the height of the market, particularly those artists who have crossed over into the fine art community. Generative art is here to stay, and tokens among merchants are becoming more common. We&#8217;d love your merchants to try our app on the WooCommerce store and get in touch with us directly. We do custom development for merchants but also put as much in our core product as possible. Right now, on WooCommerce, we support minting and certification. We&#8217;ll be adding additional functionality as the app evolves.</p>\n\n\n\n<p>Dave:<br />Perfect. Thank you for letting people know where they can get ahold of you. Last question: as someone with insight into the brave new world of luxury consumerism, what&#8217;s the most unexpected luxury thing you&#8217;ve had a certificate of authentication for through Verisart?</p>\n\n\n\n<p>Robert:<br />We have two things that were surprising. One is a very high-end watchmaker based in the Middle East. These watches are real works of art, costing more than most works of art, starting at $50,000. That was unusual for me to see such a high</p>\n\n\n\n<p>-end product being certified on Verisart. The other is amazing calligraphy designs, carved in wood and highly intricate, also from that part of the world. We also have a Maori arts collective doing art from New Zealand. That&#8217;s the great thing about my job—we&#8217;re always seeing new ways creators and merchants find to certify their creations.</p>\n\n\n\n<p>Dave:<br />It must be wonderful to live at that intersection between technology and art. It&#8217;s been wonderful talking to you, Robert. I&#8217;m very grateful for your time and insights.</p>\n\n\n\n<p>Robert:<br />Likewise. Thank you for having me on your show.</p>\n\n\n\n<p>Dave:<br />Take care.</p>\n</div>\n\n\n\n\n<p>In this episode of <strong><em>Emerging Tech, All Things WordPress and WooCommerce</em></strong>, host <strong>Dave Lockie</strong> dives into the intersection of art and technology with <strong>Robert Norton, the CEO and founder of Verisart</strong>. </p>\n\n\n\n<p>Norton shares his journey from leading Sedition Art and Saatchi Art to pioneering blockchain certification for the art and collectibles market with Verisart. The discussion explores how blockchain technology enhances trust and authenticity in the art world, the impact of NFTs, and the evolving landscape of digital and physical art. </p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>Intersection of Art and Technology</strong>: Robert Norton&#8217;s journey has placed him at the crossroads of art and technology, leading to the creation of platforms like Sedition Art and Verisart.</p>\n\n\n\n<p><strong>Blockchain for Art Authentication</strong>: Verisart leverages blockchain technology to enhance trust and authenticity in the art and collectibles market, addressing problems such as forgery and lack of transparency.</p>\n\n\n\n<p><strong>Evolution of NFTs</strong>: Norton discusses how digital limited editions have evolved into non-fungible tokens (NFTs), and the implications for artists and the art market.</p>\n\n\n\n<p><strong>Importance of Provenance</strong>: The concept of provenance, or the history and story of an artwork, is crucial. Verisart binds certificates, provenance, and registries together using distributed ledger technology.</p>\n\n\n\n<p><strong>Market Sentiment and Challenges</strong>: Despite the volatility and speculative nature of the NFT market, there is growing understanding and adoption of digital assets.</p>\n\n\n\n<p><strong>Merchants and Certification</strong>: Verisart&#8217;s integration with WooCommerce  helps merchants certify both physical and digital products, enhancing trust and value.</p>\n\n\n\n<p><strong>Artist Engagement</strong>: NFTs and blockchain technology offer new opportunities for artists to engage directly with their collectors, although it can also bring challenges such as community management and market pressure.</p>\n\n\n\n<p><strong>Innovative Use Cases</strong>: From high-end watches to intricate calligraphy, Verisart is being used to certify a wide range of luxury and collectible items, showcasing the versatility of blockchain technology.</p>\n\n\n\n<p><strong>Future of Digital Assets</strong>: The conversation hints at a future where digital assets and tokens are seamlessly integrated into everyday transactions, moving beyond the hype of NFTs to practical applications.</p>\n\n\n\n<p><strong>Personal Connection to Art</strong>: Norton&#8217;s personal background and passion for art, influenced by his family&#8217;s involvement in the art world, drive his mission to improve the authenticity and trustworthiness of art transactions.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Links</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https://woocommerce.com/products/verisart/\">Verisart for WooCommerce</a></strong></li>\n\n\n\n<li><strong><a href=\"https://verisart.com/\">Verisart.com</a></strong></li>\n\n\n\n<li><strong><a href=\"https://www.linkedin.com/in/rlnorton/\">Robert on LinkedIn</a></strong></li>\n</ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Wed, 31 Jul 2024 09:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:83:\"Do The Woo Community: Onboarding for Freelance and Shop Owners with Laura Elizabeth\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://dothewoo.io/?p=84932\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:82:\"https://dothewoo.io/onboarding-for-freelance-and-shop-owners-with-laura-elizabeth/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:54592:\"<div class=\"wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\">\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9acf640b7ba38a84a982fc35d618387f\">This show is sponsored by&#8230;</p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-13 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-10 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-5 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-9 wp-block-group-is-layout-constrained\">\n<img width=\"525\" height=\"525\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2024/03/Airwallex.jpg?resize=525%2C525&ssl=1\" alt=\"Airwallex\" class=\"wp-image-80258\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-6\"><strong><a href=\"https://www.airwallex.com/integrations/woocommerce?utm_source=701Nn000009vJ0mIAE\">Airwallex</a></strong>: With <strong>Airwallex</strong> merchants are no longer forced to convert their foreign incoming payments into their home market currencies and they can use the funds to pay suppliers internationally.</p>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-base-background-color has-background wp-container-content-7 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\">\n<img width=\"500\" height=\"500\" tabindex=\"0\" src=\"https://i0.wp.com/dothewoo.io/wp-content/uploads/2024/02/Omnisend-square.jpg?resize=500%2C500&ssl=1\" alt=\"\" class=\"wp-image-78802\" />\n</div>\n</div>\n</div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-8\"><strong><a href=\"https://your.omnisend.com/onlywoo_dothewoo\">Omnisend</a></strong>: Whether it&#8217;s for integration into your Woo product, or building sites for clients, <strong>Omnisend</strong> is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.</p>\n</div>\n</div>\n</div>\n</div>\n\n\n\nEpisode Transcript\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Katie:<br />Hello and welcome to Biz Chat at Do the Woo. I&#8217;m Katie Keith from Barn2 Plugins, and today we&#8217;re going to be talking about onboarding, whether you are a freelancer wanting to improve the onboarding for new clients or whether you are an e-commerce store owner, needing to onboard customers who buy your products. To help us with this, we&#8217;ve got special guest Laura Elizabeth. Welcome, Laura.</p>\n\n\n\n<p>Laura:<br />Hi. Thank you so much for having me.</p>\n\n\n\n<p>Katie:<br />So can you tell us a bit about yourself and what you do to start?</p>\n\n\n\n<p>Laura:<br />Yeah, sure. So as of right now, I have a WordPress plugin called Client Portal, but my background is actually in web design. I worked at an agency for a year or so and then I branched out and did freelancing for about 10 years. Client Portal was made out of the work I was doing with my freelancing clients. So it was sort of like a mix between a project management tool and really having nothing at all. I started that back in 2016. I still take on the occasional freelancing project, but it&#8217;s pretty rare these days.</p>\n\n\n\n<p>Katie:<br />And tell us about onboarding. Why do you think it&#8217;s so important and what got you into that as an area particularly?</p>\n\n\n\n<p>Laura:<br />Yeah, I&#8217;ve always loved what onboarding can do for you. I was quite insecure back when I was a freelancer and I felt that having a really good onboarding process really set the stage for how the project was going to go. You can make it really repeatable and reuse it with all your clients. It just helped me because I didn&#8217;t want to go into the full agency route. I wanted to stay just as a solo freelancer. It helped me juggle multiple clients. If I had a really solid onboarding process in place, it helped my clients trust me a little bit more. When you start a project with somebody, really the beginning sets the tone for how everything&#8217;s going to go. So if I had a really solid onboarding process, it just started the project off, and by having a system in place, things started going a lot more smoothly. My clients were happier, I was happier. It just worked out a lot better.</p>\n\n\n\n<p>Katie:<br />That makes a lot of sense because when people hire a freelancer or even an agency for their website, they&#8217;ve made the decision based on lots of things like your portfolio, the quality of your website, possibly a recommendation. But ultimately, it&#8217;s not like hiring a doctor where there&#8217;s a specific qualification. You have to prove your credibility in the early stages of the project. And I suppose if you&#8217;re kind of all over the place at the beginning and you&#8217;re not providing clear onboarding, then that might make them doubt the decision they&#8217;ve made to hire you.</p>\n\n\n\n<p>Laura:<br />I even find that now. So now I&#8217;m more on the other side of things where I&#8217;m the client and I hire freelancers. It really does make such a difference if I hire someone and I can see they&#8217;ve got some kind of process in place. It doesn&#8217;t need to be elaborate, but if they have things they can give me where they tell me how they work, answer maybe commonly asked questions, or things like that, it just feels like they&#8217;ve done this before. Nobody wants to feel like a guinea pig or a test subject when you&#8217;re doing a client project. If I&#8217;m hiring someone, I want to feel like they do this all the time, they know how to handle the entire project no matter what it is. It could be a website project, it could be consulting, marketing, whatever. I just feel like onboarding throughout the course of the project really helps gain that trust and it just sets the whole project off from the start.</p>\n\n\n\n<p>Katie:<br />Since we are talking about the freelancer and agency side of onboarding, let&#8217;s focus on that a bit more first, and then later on we can talk about onboarding for e-commerce store owners. So can you walk me through an optimal onboarding experience for a new client project? What should that include?</p>\n\n\n\n<p>Laura:<br />Yeah, so it kind of starts slightly before the onboarding when you are qualifying the client. I like to put quite a lot of effort into qualifying my clients because I&#8217;m sure everyone&#8217;s experienced this: you get on calls with a potential client, you give them a ton of advice, things are going really well, and then you send your proposal and they say, &#8220;Oh wait, I have a budget of $500.&#8221; And it&#8217;s just completely wasted. I feel like everyone has to learn that the hard way. So it starts with qualifying the client, and you can do that with things like intake questionnaires, the discovery call, the proposal. I actually did a lot of paid discovery sessions with my clients. I was doing it before a website redesign project. So, paid discovery is where you do essentially the whole proposal stage as a productized service. So your clients will pay you to do a proposal, which might sound a little crazy because you can imagine what client would want to pay for a proposal. But it&#8217;s kind of a consulting thing. You work with them to figure out everything they need in their business, you deliver them a report where they can take it, implement it themselves, get someone else to do it, or ideally get you to do it.</p>\n\n\n\n<p>I found that had a ton of benefits overall, both for me and my clients, but specifically with the onboarding, it really helped because almost every client went through that same process. So it was really easy for me to create reusable assets that I would use with them. I would have a VA who would help me send the right things at the right time. It would be things like a contract, like an NDA or something like that, and then we would send different questionnaires for their business, gathering all the data, send them a getting started guide, what to expect, the payment, everything was a lot more automated. So I always think with onboarding, if you can have some kind of fixed scope project that you do at the start, it makes your job a lot easier. But even if you can&#8217;t do that, what I tend to recommend is there&#8217;s no one size fits all with onboarding. It&#8217;s really a case of laying out your process and figuring out what your client needs, what problems your clients tend to have.</p>\n\n\n\n<p>A lot of people have issues with clients maybe micromanaging projects or scope creep or things like that that crop up during the project. Are there ways in your onboarding to help solve those? So could you say something like, it&#8217;s quite likely with big custom projects that the scope is going to change? That&#8217;s absolutely fine and we expect that. Here&#8217;s how that will work. And that&#8217;s just an example of something you could include in your onboarding to help you later down the road. I know for me, scope creep was a particularly difficult one, but I also liked to set them up in a system where they could access everything at one time, and this is kind of where Client Portal came about. I tried onboarding them into different project management tools and I would find that they were really useful for me, particularly if I was working with contractors on their project or if you&#8217;re an agency, project management tools are pretty great. But then when I&#8217;d add my client to it, they didn&#8217;t want to learn a new system, they didn&#8217;t use it, they didn&#8217;t log in. And actually, like I was saying earlier, now I&#8217;m more on the client side. I also hate being added to a project management tool because I don&#8217;t want to change anything or post anything in it because I don&#8217;t want to mess up their already perfect-looking system and I just can&#8217;t be bothered. So you end up resorting back to email.</p>\n\n\n\n<p>Katie:<br />Yeah, I totally agree. I hate it when I hire someone like, I don&#8217;t know, an SEO agency or something like that and they put me on their project management system. There are so many, it&#8217;s probably one I&#8217;ve never used before. I don&#8217;t care what their internal systems are as the client. Things like notifications become a nightmare. You don&#8217;t know how it works. You&#8217;ll ask for an update and they&#8217;ll say, &#8220;Oh, it was on this card here.&#8221; Well, I didn&#8217;t know that. And also, alternatively, you get a notification for everything. And I feel that generally adding clients to your internal project management tool is not in the client&#8217;s interest. So yeah, it&#8217;s good to have an alternative.</p>\n\n\n\n<p>Laura:<br />And you also get that if your team is quite big, your client won&#8217;t really know who they&#8217;re supposed to be talking to. They won&#8217;t know, &#8220;Am I supposed to be replying to this? Are they not?&#8221; It just gets really overwhelming for them. And I&#8217;m similar to you, I hate being added to different project management tools, it&#8217;s just hard. I felt like project management tools weren&#8217;t really working for me. They were working for me internally. I didn&#8217;t want clients to see the kind of things I was talking about with contractors. And I&#8217;ve heard loads of horror stories as well of people who have accidentally posted something that the client can see that they maybe shouldn&#8217;t have posted. Maybe it&#8217;s about the client, I don&#8217;t really know, but there&#8217;s always the risk that&#8217;s going to happen. You&#8217;ll post something that they shouldn&#8217;t see.</p>\n\n\n\n<p>So I thought, well, I&#8217;m not going to bother adding clients to my project management tool. But then when you take that away, if you have all these onboarding documents that you&#8217;ve created, so these getting started guides, these questionnaires, the contract invoices, whatever it might be, if you take the project management tool away, you don&#8217;t really have anything. So you tend to send these files through email. You have these really long email threads, but that really didn&#8217;t feel polished and professional enough either. And I also had the problem where clients would come back to me and say, &#8220;Where&#8217;s this file? I can&#8217;t find it. I didn&#8217;t save it, blah, blah, blah.&#8221; And that would be really complicated. So I created a portal where they could sign up on my website, log in, and just have everything there available to them. And it was totally separate from the project management tool. So it would only have the very few things</p>\n\n\n\n<p>that a client actually needs to see and would need to access on a regular basis. And that really helped because it was sort of the middle ground between nothing and a project management tool. And I just created that in WordPress with private pages and all that kind of thing. I did eventually turn it into a product. It can be just something, a private area on your website that they can log into. And I found that was super useful for my clients.</p>\n\n\n\n<p>Katie:<br />Is that more work for the freelancer or agency because they have to populate that with, do they do things like project updates in it or simply the onboarding information?</p>\n\n\n\n<p>Laura:<br />You can do either really. I personally prefer to keep it very simple and repeatable. So I would set up a template and it would have all their onboarding documents that were the same for every single client doing that particular project. So it would be an onboarding template or a project template for a paid discovery, for example. And then I would have a separate one if I was doing a website redesign or I would have a separate one, maybe, I don&#8217;t know, copywriting or whatever services you offer, and you just put in the stuff that is common to pretty much every client as a template. So you don&#8217;t have to recreate all that. And then however you store your deliverables, you would just link to what you&#8217;re already using. So I wouldn&#8217;t spend a lot of time uploading things to the portal. The way I thought of it at the time was like a bookmarks bar that was in a branded portal on your website that your clients could log into. So at the time I was doing websites and I would use Envision for my prototype, so I would just link to Envision. So it didn&#8217;t really take an awful lot of time, but it is something that if you do have a VA, which I pretty much recommend almost all freelancers have one if they can because it just makes life a lot easier. It&#8217;s something that they can just go in and add the odd link to it. But I always recommend keeping it as simple as possible, actually having as little in there as possible, but making sure that what&#8217;s in there are the things that your client needs to access time and time again.</p>\n\n\n\n<p>Katie:<br />That makes sense. So you&#8217;ve referred to VAs a couple of times. It&#8217;s slightly off topic, but virtual assistants can be really useful. Do you have any tips on where to find one? Because a lot of freelancers can&#8217;t afford to hire somebody freelance, and so what are the different ways you can find somebody to help with those tasks?</p>\n\n\n\n<p>Laura:<br />I&#8217;ve hired VAs from a few different places. The best one I had was from a website called Hawkey Handbook. I don&#8217;t actually know if it&#8217;s still around. I haven&#8217;t checked, but I think that&#8217;s what it was called. Gina taught people how to become virtual assistants and then she had a pool of people where you could post a job, and I had a virtual assistant there for years and she was really great. I&#8217;ve also tried hiring just from people I know because they&#8217;re kind of tasks that really anyone can do as long as you&#8217;ve got good processes in place. But yeah, my favorite one was the Hawkey Handbook place where I hired a VA. It can take a little bit of trial and error and hiring a VA is actually a lot of work upfront because if you don&#8217;t have systems and processes and things documented, it takes a long time to get that in place and it can take a long time to train a VA. But once you&#8217;ve found that rhythm and they work with you, they&#8217;re really invaluable, especially when working with clients. Because if you are like me, I was mostly solo but would just work with contractors. It was really hard doing the actual work, which is the bit I loved, and then dealing with new lead inquiries, keeping up to date with current clients, or even following up with leads that didn&#8217;t work out, or doing outreach, all that kind of stuff that you need to do constantly. It just takes that off your plate to have somebody as a middleman managing. For me, it was mostly email and client communication. So yeah, I think VAs are really, really important, but a big investment both time and money upfront.</p>\n\n\n\n<p>Katie:<br />Definitely. I used to use a company called Remote Staff for a VA for years because as a plugin company, I have a support team and one of my support engineers spends half her time doing VA tasks, which might be finance or marketing or general admin or whatever. So I found that good. They were already trained in our products from doing support. They do VA tasks as well and it gives them more insights into different parts of the business and things. So there&#8217;s lots of ways you can get them without doing a traditional job advert to hire someone if that&#8217;s not in budget.</p>\n\n\n\n<p>Laura:<br />And you don&#8217;t even need to hire full-time as well. I only ever had one full-time VA, and I found it was actually a bit much. At the minute, I&#8217;m similar to you. I have a support person who does some VA tasks and I think they only do a couple of hours a day and really that&#8217;s enough to just get through your inbox and do whatever recurring tasks need to be done. I think two hours a day minimum will get you through most client communication things that you might need to do.</p>\n\n\n\n<p>Katie:<br />Yeah, I find it really helpful to write a list of what I actually do before hiring somebody, because sometimes when you group your tasks, it&#8217;s not what you think. So when I do it, actually I need a finance assistant and a marketing assistant and very little general admin. So I might go for a general VA when that&#8217;s not the skillset I need. So it is useful to actually write down what you do. You may not have an understanding of that.</p>\n\n\n\n<p>Laura:<br />Yeah, that&#8217;s a good point actually. Time track maybe.</p>\n\n\n\n<p>Katie:<br />Yeah, exactly. All of that.</p>\n\n\n\n<p>Laura:<br />Yeah.</p>\n\n\n\n<p>Katie:<br />So let&#8217;s get back to onboarding. We went on a useful tangent then. We&#8217;ve talked about onboarding for clients who you are providing services for. So let&#8217;s move on and talk a bit about onboarding for e-commerce stores. And it&#8217;s something you may not really think of because let&#8217;s say if someone buys a pair of shoes or something on a website, they probably don&#8217;t need any onboarding, but there are e-commerce products that do need some kind of support and communication from that company after making a purchase. An example might be a membership site where they&#8217;re joining some kind of a club with an ongoing relationship. It might be that they&#8217;ve booked an event and they need information in the run-up to that event and the date of it or any kind of product that needs some kind of special advice or instructions for the customer to use it, which aren&#8217;t shipped with the product, which happens in various industries. So do you have any advice about the email side of things? I know you and I have previously talked on a different podcast about your expertise in email marketing. Do you have any advice about how email might play a part in onboarding for e-commerce store owners?</p>\n\n\n\n<p>Laura:<br />Funnily enough, I recently bought some shoes and their onboarding was pretty good. They were running trainers or sneakers.</p>\n\n\n\n<p>Katie:<br />You needed onboarding for shoes, fine.</p>\n\n\n\n<p>Laura:<br />Yeah, it&#8217;s funny because you say they didn&#8217;t need onboarding for shoes, but these were specifically running shoes, so it kind of makes sense if they were just regular shoes, probably not. But it was quite nice because they sent a follow-up sequence of just different things about how to care for running shoes, how often to replace them, and tips on running as well because presumably if you&#8217;re buying running shoes, you&#8217;re probably a runner. And so I thought that was quite helpful. But I think with onboarding for emails, it&#8217;s actually a really difficult thing to get right, because as you know, inboxes are just full right now and everything you buy, there&#8217;s a lot of emails that come after you always get added to the newsletter. It&#8217;s quite overwhelming. So the first thing I would say about that is to make sure you&#8217;re not sending a newsletter at the same time you&#8217;re sending onboarding. But with onboarding emails, I think one thing I really like that I&#8217;ve seen, this is more for SaaS software, are people who send the odd email. I think it&#8217;s maybe once a week I would say getting the timing right is important and it&#8217;s very, very short and it&#8217;s one very small tip that I could read in a few seconds about using whatever software that I&#8217;ve just signed up for.</p>\n\n\n\n<p>And I think that&#8217;s really great. That&#8217;s actually something I want to put into my own onboarding because I have, for Client Portal, I have a getting started guide and a few little things like that. I have a new customer survey because it&#8217;s always good to try if you can, to learn about people who have just bought. So it&#8217;s finding that balance between things that you would find useful as the business owner, plus what your customers would find useful. But yeah, I really like these new SaaS companies who are just sending these little tips specifically in software that are probably really obvious to the founder or people who use it regularly. It could be like a keyboard shortcut or just some really basic feature that just makes your life a lot easier. I think that&#8217;s really nice because I don&#8217;t think people are reading emails, they&#8217;re getting so many and I don&#8217;t think they&#8217;re reading them. They&#8217;re as focused when they&#8217;re reading them as they maybe were a few years ago, at least in my experience. So yeah, that&#8217;s something I would try, but I haven&#8217;t tested it, so I don&#8217;t actually know.</p>\n\n\n\n<p>Katie:<br />I really like that. Keeping it short, as you say, people do get email overwhelmed, but it is an opportunity still. With our plugins, we&#8217;ve created a unique sequence in MailChimp for each of our plugins, similar to what you said, but probably not as brief. So I will look at that. For example, if someone buys our WooCommerce product options plugin, then we&#8217;ll send an automated email straight away with instructions on how to set it up. After three days, we send a check</p>\n\n\n\n<p>-in email, how are you getting on? Here&#8217;s a video, here&#8217;s some extra links to resources in case you&#8217;re stuck, how to contact us, those kinds of things. With running shoes, if you&#8217;re happy with them pretty quickly, you&#8217;re going to keep using them and when they wear out, hopefully buy from the same company. But with WordPress, we have an annual subscription, so we need the customer to renew after one year and two years, which means that to encourage renewals, we want to have an ongoing relationship with the customer, which is largely automated of course. So our emails after the first couple of weeks slow down and there might be one every two or three months, and then they might speed up a bit shortly before each renewal. And like you mentioned, we provide tips. So for WooCommerce product options, an email after four months might talk about lesser-used features. You know, you could set a maximum quantity of how many pizza toppings the customer can buy or something like that, or did you know about this extra way of pricing your product options and things that they might not know to help them get more value out of it? And then we might sneak in a marketing email every now and then recommending a related product, but that shouldn&#8217;t be the main thing of course.</p>\n\n\n\n<p>Laura:<br />Yeah, I do something similar. I actually have found it quite hard to time emails up to renewal time because people could maybe upgrade their license or do different things throughout that process, and I found it quite hard from a technical perspective to set that up. So I tend to have an onboarding sequence that&#8217;s the same for everybody. It&#8217;s fortunate for me because I only have one plugin as opposed to multiple, and it&#8217;s all serving a similar audience. After the onboarding sequence, it just goes into my general monthly, or it&#8217;s not always monthly, newsletter where I&#8217;ll share a new example or a new case study or something like that. But I really want to have something in place that&#8217;s more akin to when it&#8217;s getting close to their renewal date. I just haven&#8217;t found a way to actually implement that yet.</p>\n\n\n\n<p>But I do also do a little bit of upselling as well because I created a sister company from Client Portal. One thing I found was people loved the portal, but they were having trouble putting together these getting started guides and these intake questionnaires, they didn&#8217;t know what to put in them. Whereas I did create portal templates, the portal templates didn&#8217;t include content. So I created a sister company that has these templates that have all the exact wording that I would use with my clients. They&#8217;re nicely designed but easily editable, that kind of thing. So after, I think it&#8217;s about six weeks or so, I do a little mini promotion for that and then give customers a discount if they want to buy that. But it is kind of a separate company, it&#8217;s still mine. So I think there&#8217;s room to upsell people. I think it&#8217;s just important to upsell them for something that they genuinely would be interested in rather than just whatever you have. Have you identified another problem that these customers tend to have that you could solve with a different product and upsell them on that? I think that&#8217;s quite a good way, and I&#8217;ve never had any backlash about doing that because, like I say, it&#8217;s something people genuinely want, so they&#8217;re quite happy to receive those emails.</p>\n\n\n\n<p>Katie:<br />Absolutely. I&#8217;ve got, I think, 19 premium plugins now, and we only upsell closely related ones. So say someone&#8217;s bought a WooCommerce restaurant plugin, a lot of them sell things like pizzas or burgers that need extra toppings, which you can do with our product options plugin. So we&#8217;ll email the restaurant customers not saying, have you heard about WooCommerce product options? It&#8217;s great. We will say, do you want to sell extra toppings and charge for them for your pizzas and burgers and so on, and be really, really specific. And those emails get quite a good conversion rate. In fact, we have an email that we send about a week after purchase, which recommend handpicked products based on what they bought, and that does quite well at getting that second purchase in.</p>\n\n\n\n<p>But let&#8217;s talk a bit about tools. So I&#8217;ve mentioned that we use MailChimp to send that, but there are other things as well. Obviously, there are many competitors to MailChimp, and whichever email marketing platform you use, you can integrate with your WooCommerce website. There&#8217;s also a WooCommerce plugin that I really like. It used to be called follow-ups, and then it got merged into a plugin called Automate Woo. It&#8217;s on WooCommerce.com, and you can use that to send different emails to your customers based on what products they bought. So if you have running shoes, for example, then instead of doing it through your email platform, you could do it through your WooCommerce store and have a different product as the trigger for each email. So that&#8217;s quite good. We actually do ours through Recapture because we sell through Easy Digital Downloads rather than WooCommerce and hardly anything integrates with that, which is really frustrating. So we use Recapture for our abandoned cart software and also for our follow-up emails that recommend related products and things. So there&#8217;s lots of tools. What do you use, Laura?</p>\n\n\n\n<p>Laura:<br />My tooling has changed a little bit. I use ConvertKit for my emails, and then I did use Easy Digital Downloads, but I&#8217;ve actually just migrated completely over to Freemius, and that&#8217;s really nice because it has all the abandoned cart features built in. It&#8217;s actually got a lot of the email built in as well. So I&#8217;m putting a pause on my ConvertKit onboarding to just test out what they have out of the box because they say they do a lot of testing with the emails and try to time them quite well and do all that kind of stuff. So I&#8217;m just having a look at that at the minute. Talking about personalization. One tool I really like, and I have to say I&#8217;m a bit biased, this is my husband&#8217;s company, but he runs a company called Right Message, and that&#8217;s really nice because what it allows you to do is if you have, say, so I would have for Client Portal, maybe I&#8217;d have agencies or freelancers, we have law firms, accountants, all those different industries,</p>\n\n\n\n<p>I can learn about different subscribers in ConvertKit and then change content on my website based on what I know about them. So for example, if I had a landing page and I was talking to an accountant via email, if they clicked through to my website, I could change the wording to speak more to accountants. And that&#8217;s been really fun to play around with just to make the whole experience more personal. One really easy example actually is if someone&#8217;s already on your email list and they go to your website, instead of seeing a popup to join your email list, which is annoying for a customer, but also annoying for you because you can end up with duplicate subscribers, they&#8217;ll see something else, so they might see nothing at all, or you could change it to be a popup for them to leave a review or join your affiliate program or something like that. So you can change what they&#8217;re seeing on your website based on what you know about them and where they are in your funnel, which is pretty nice. But other than that, I keep my tooling pretty simple. It&#8217;s mostly just Freemius, ConvertKit, Right Message, and that&#8217;s about it, I think.</p>\n\n\n\n<p>Katie:<br />Yeah, makes sense. About two months ago, I think we had Paul Halfpenny from the PersonalizeWP plugin on this show, and we talked about different personalization strategies and there&#8217;s a lot you can do, but we talked mostly about pre-sales, but that is a good point about onboarding as well, so that when customers log in, you can show them different information based on various factors. So there&#8217;s a lot you can do with that, which is quite a kind of modern approach that WordPress is just kind of starting to discover fairly recently, I would say.</p>\n\n\n\n<p>Laura:<br />Yeah, it&#8217;s kind of crazy what you can do now. It&#8217;s a bit scary sometimes, but it&#8217;s fun to play around with. I think the thing that you can get caught up on is sometimes you can go a little bit deep on it and do a little bit too much, and the more complexity you add, I&#8217;ve learned this the hard way, eventually something&#8217;s probably going to break or go wrong and it can be really hard to untangle it. So I really try my hardest to keep things as simple as possible, but stuff like that is just really fun to play around with and it does really work as well. So yeah, it&#8217;s good.</p>\n\n\n\n<p>Katie:<br />Yeah, I&#8217;d suggest focusing on the biggest wins there. So not every possible customer&#8217;s use case needs to have personalized content. Maybe pick out your biggest use cases that you get the most sales from and create targeted content for those that&#8217;s going to have the most impact without being ridiculously complex.</p>\n\n\n\n<p>Laura:<br />Yeah, exactly. And just testing it as well, just making sure it works. It should work. Anything that&#8217;s more personalized should work. But yeah, it&#8217;s always good to test as much as you can,</p>\n\n\n\n<p>Katie:<br />Which is kind of hard because you have to replicate the environment it&#8217;s targeted for, don&#8217;t you?</p>\n\n\n\n<p>Laura:<br />Yeah, it&#8217;s really hard. I find testing it is a lot easier. The higher volume of everything you have, the easier testing becomes just because you get to see trends. If you don&#8217;t have a ton of traffic or you don&#8217;t have a ton of customers, it can be really hard to know why certain things happen. Is it a seasonal lull, for example? It&#8217;s like July right now, so it&#8217;s historically not a great month for, well, really a lot of people, everyone&#8217;s on holiday. It&#8217;s just so hard to know unless you&#8217;ve got a really big company to easily see those trends. But it&#8217;s still good to try and keep an eye on it if you can, but just not get too focused on the details, not looking every day, looking at trends maybe across months or even years sometimes.</p>\n\n\n\n<p>Katie:<br />Absolutely. It&#8217;s easy to panic if you have a drop in sales over the short term and you need to wait until it&#8217;s statistically significant, if I can say that.</p>\n\n\n\n<p>Laura:<br />It&#8217;s hard because unless you track this data every year, so I&#8217;ve recently started keeping a spreadsheet of, and I&#8217;ve only done it for the last three years, but it is really useful. January is a particularly good month for me. Obviously, November is good, the summer is less good, and it&#8217;s interesting to see, and I know that every year I&#8217;ve probably had the same level of panic during the lower months that if I&#8217;d have just kept an eye on these trends, I might not have needed to panic so much. It just kind of happens.</p>\n\n\n\n<p>Katie:<br />Definitely. Last month we had Bryce Adams from Metorik on talking about reporting and how to get better data out of your online store because people often are having to create spreadsheets and things like that, whereas you should just have it at the click of a button. It&#8217;s kind of crazy how bad the reporting and things like WooCommerce and Easy Digital Downloads is straight out of the box, so you do need extra plugins and SaaS and so on to give you what you need or build it yourself.</p>\n\n\n\n<p>Laura:<br />Yeah, exactly. I find it hard with Easy Digital Downloads. I felt like they changed things quite a lot and I was never sure if the numbers were the same, but I do actually find no matter how good the reporting is, I do find something really useful about putting it into a spreadsheet each month because it forces me to really look at it and see where it&#8217;s changed. That might just be a me thing though.</p>\n\n\n\n<p>Katie:<br />Everyone works with data in different ways and so on. We ended up building our own custom system for Easy Digital Downloads to give us the data we needed because it was just so difficult. And then we found out this week that they changed something a few months ago that had broken all of our data, so we thought we had a massive drop in sales and a massive increase in renewals, but they had just changed internally how they classified sales and renewals. So it was a definition change, and we spent ages trying to work out why this would have happened. So again, never easy.</p>\n\n\n\n<p>Laura:<br />Yeah, that&#8217;s a nightmare.</p>\n\n\n\n<p>Katie:<br />Another aspect of onboarding, which I think people often forget about is the sequence that happens when the customer places an order and immediately afterwards. Since this is Do the Woo, I&#8217;ll use WooCommerce as an example. With WooCommerce, you have built-in emails and order statuses, and then when you change the order status, it triggers an email. I often find the default ones really unhelpful. I know Woo is actually working on this at the moment and thinking about how to improve the order statuses and the corresponding emails, but I ordered, I think it was a Woo T-shirt actually customized with the logo. So I received the email saying, thank you for your order. Fine. It said when it would ship. Fine. Then I received it, and then about a week later I received an order completed email from them. I&#8217;m like, hang on, I&#8217;ve already got it. I don&#8217;t care that you&#8217;ve marked it as complete on your system. And it wasn&#8217;t about me as the customer. I think that all store owners should think about things like these statuses. Another one is when you order a digital product in WooCommerce, it will set it to processing and send an email, and then you have to manually set it to completed, which sends another email. But of course, a digital product has been served automatically at the time they place the order, and so they don&#8217;t need another email. So you have to use a plugin order status manager to disable the completed email and all that stuff. So I&#8217;d say test it and think about your customer. Would you add anything to that, Laura?</p>\n\n\n\n<p>Laura:<br />Just that it&#8217;s always a good idea to periodically go through and buy your own product, just do a test purchase or something and just see what happens because things do change a lot. Even like you said, with the Easy Digital Downloads changing something, you never know what&#8217;s going to change. I recently did that and I found that all my images in the emails were coming out really massive. I guess ConvertKit had changed something or something had happened, but you just don&#8217;t know until you&#8217;ve gone through it as the customer. And that&#8217;s where you can really easily find those things where you&#8217;re getting these emails where orders are being set from process to complete and then they&#8217;re getting a notification you can go in and just hopefully turn that off. But yeah, that&#8217;s probably the best way to do it. I would say, maybe every six months, just go in and do a test purchase.</p>\n\n\n\n<p>Katie:<br />You&#8217;ll probably be surprised at how many emails your poor customers are receiving because they get one from PayPal if they use PayPal and all the ones from your website. And you might have a per-product email with instructions for that particular product all at the same time. So you need to think how annoying is that for people as well?</p>\n\n\n\n<p>Laura:<br />Yeah, exactly. You get five emails at once that hopefully you can condense into just one email, which would be perfect.</p>\n\n\n\n<p>Katie:<br />You mentioned earlier about the subsequent emails and making sure, say, your newsletter doesn&#8217;t go out at the same time as onboarding emails. I think that&#8217;s good advice on an ongoing basis too.</p>\n\n\n\n<p>Laura:<br />Yeah, exactly. There&#8217;s a lot you can optimize, and it can, like I say, get messy. Even simple systems can get messy really quickly depending on different customers if they use a different email address. I know you can&#8217;t account for every edge case, but I went down the rabbit hole years ago of doing some really cool things with email marketing, but I&#8217;ve drastically cut it back now just to make sure that everyone&#8217;s getting a similar experience and that I have a bit more control over what they&#8217;re seeing. So I&#8217;m not sending any emails out by mistake or anything like that.</p>\n\n\n\n<p>Katie:<br />It can be a lot of work to keep all your emails up to date. We&#8217;ve got hundreds of automated emails because we have a sequence for each product, and I know they&#8217;re not as up to date as they should be.</p>\n\n\n\n<p>Laura:<br />I think a lot of people document, they have a master document of all of their sequences, and I started putting that together for mine as well, just to keep somewhere completely separate, just in a Google Doc or something, to just write down the process. This is similar to the client onboarding as well. It&#8217;s how I got started with it. Just bullet point every single touch point with either the client or the customer in as minute detail as possible, as many different edge cases as possible, and then just try to figure out what the ideal most smooth process would look like, whether that&#8217;s creating email sequences, whether it&#8217;s creating templates or even just templated emails using text expand or something like that just for these commonly repeatable tasks that happen within your process. I think it&#8217;s really useful. Just spending, it can take an hour, maybe if that, and it&#8217;s super, super valuable.</p>\n\n\n\n<p>Katie:<br />I have a Google Doc with a list of all our emails and when they&#8217;re sent so that we can see it in one place, but that doesn&#8217;t have the content of the emails, so it&#8217;s still a big job to update them.</p>\n\n\n\n<p>Laura:<br />And you have to remember to update when I make an update somewhere, update it elsewhere as well, which can be hard.</p>\n\n\n\n<p>Katie:<br />Before we finish, let&#8217;s talk about measuring the success of your onboarding. Do you have any advice on how to track the effectiveness of your onboarding efforts and what you might look at to judge what you&#8217;re doing?</p>\n\n\n\n<p>Laura:<br />On the WordPress plugin side, I mostly look at refund rates. I think if I do a good job of onboarding, my refund rates go down. I have actually found recently my refund rates have decreased by quite a lot. In part, it&#8217;s due to the fact that we did completely overhaul the product, and it now uses the block editor and it&#8217;s really, really nice. But another thing that I did was I put an awful lot of effort into the getting started video, and I used feedback that we&#8217;ve had from customers, common questions where customers have got stuck, things that seem really obvious to me as the creator of the product that weren&#8217;t clearly obvious to the customers. I&#8217;ve then included it in the video, and I spent a long time making this video as good as it can be and just improving that onboarding process.</p>\n\n\n\n<p>And now, I don&#8217;t know, unfortunately, whether the refund rate has reduced because of the new product or the onboarding or a combination of both. But I have noticed anecdotally that we are getting far fewer support requests from people who are just struggling to get started with the product. So I don&#8217;t handle support myself, but I do keep an eye on it. Most days. I try and just see what people are asking, and I get my support person to do a weekly report with any issues, common themes of issues people had, and virtually none since we released it. I think in, I want to say April are how do I get started? And we actually did used to get that quite commonly before then. So that&#8217;s kind of how I measure it. Like I said, it&#8217;s quite a small company, it&#8217;s not a massive company, so I can&#8217;t do a ton with analytics and stuff. But yeah, I just keep an eye on refund rates and then just my general support in that respect. And then for client onboarding, it&#8217;s similar to that, but even more extreme.</p>\n\n\n\n<p>You could have hundreds of customers, but maybe a dozen clients or something. So it&#8217;s harder to manage and to really know, but generally you&#8217;re talking to clients, so you&#8217;re getting a feel for, are there any assumptions that they had that were perhaps wrong? If so, maybe you could fix that in your onboarding. Do they say, &#8220;Wow, I&#8217;m really enjoying working with you. This is really great.&#8221; That&#8217;s something that can give you an indication as to whether it&#8217;s done correctly. One other thing I do with clients actually is I tend to send out a</p>\n\n\n\n<p>questionnaire when the project&#8217;s only just started, and it&#8217;s similar to the questionnaire that you&#8217;d send at the end to get their feedback, but I do it more towards the beginning and find out how it&#8217;s going so far. Generally, clients are pretty excited, and that gives me a really good indication of how did they find the onboarding experience? Was it good? Was it great? Was there any improvements? That kind of thing&#8217;s helpful. So yeah, I just track it really, I guess anecdotally is the best way to say it.</p>\n\n\n\n<p>Katie:<br />I think that works for clients in particular. If they&#8217;re asking questions that you should have told them, if they&#8217;re asking really basic questions about the process, expectations, anything like that, then that&#8217;s a problem with your onboarding, isn&#8217;t it?</p>\n\n\n\n<p>Laura:<br />Yeah, exactly. And there&#8217;s always ways you can fix that, especially if it&#8217;s common things. I think I mentioned earlier scope creep for me was always the biggest one. It always happened, and I hadn&#8217;t set that expectation. I put together a proposal and it was fairly detailed, but something had changed. It may not have been the client&#8217;s fault, it may not have been my fault, but something has changed. Well, who&#8217;s responsible for taking on that extra cost? Is it me? Is it the client? And if you have these conversations in the early stages, it just makes things a lot easier further down the road when you&#8217;re inevitably going to hit these roadblocks that everyone experiences when working with clients.</p>\n\n\n\n<p>Katie:<br />Yeah, scope creeps a good one because everybody deals with it. I find the best way to handle it is one, to make it clear what was included, as you say, through clear documentation and proposal and all of that. And then when the customer does ask for something that wasn&#8217;t in the scope, I think it&#8217;s nice to be kind of positive. Well, that&#8217;s a great idea. I think that&#8217;s a really big improvement to what we have planned. Let me cost it out for you. You haven&#8217;t said no, that&#8217;s not included, have you as a positive? No.</p>\n\n\n\n<p>Laura:<br />Yeah, that&#8217;s exactly what I would do as well is I would say I would always start with yes. So I talk in a lot of Facebook groups with freelancers and agencies, and it&#8217;s really interesting to see it as a third party where a client, there&#8217;s a bit of scope route going on, a client needs something else, and the freelancer is already assuming that the client is going to be really annoyed if you charge them any more for it. But the client has not indicated that they&#8217;re annoyed. I&#8217;ve worked with people and the scope increased, and I have, in my head, I&#8217;m thinking, of course the price is going to go up. I shouldn&#8217;t need to say that&#8217;s obviously going to happen, but the freelancer could then go into this spiral of this is going to be a massive conflict. And they start with, I did say in the proposal it was going to include this, this and this. This wasn&#8217;t included. I&#8217;m not going to do it. Whereas if you just say, oh, great idea, yeah, it&#8217;ll be an extra blah or Let me cost it out, or whatever you say, but I think that&#8217;s a great thing to do. I think I&#8217;ve never had pushback when I just said it like that, or if I have, it would be not a conflict, but more just like, actually, let&#8217;s just wait on that and maybe do that later, or something like that.</p>\n\n\n\n<p>Katie:<br />Yeah, the time you get pushback is when you don&#8217;t tell them straight away. So if you send them a higher bill than expected at the end of the project, that can be a disaster. And I&#8217;ve made that mistake and lost a lot of money and had very unhappy customers in the past through when we were doing web design work. So you need to be clear before there are extra costs, but matter of fact about it, they probably assumed you would charge extra anyway.</p>\n\n\n\n<p>Laura:<br />Yeah, it&#8217;s actually very similar to how I deal with my three-year-old. I&#8217;ve noticed that if she wants something, and if I say no, if it&#8217;s a, if I say no, the second she asks for it, there tends to be not really much of a meltdown. Whereas if I dance around the subject and I sort of maybe give excuses or reasons and then eventually say no further down the line, that&#8217;s when full on meltdown happens that I think it&#8217;s kind of similar when just dealing with anyone, if it&#8217;s don&#8217;t string people along, get their hopes up or whatever. And then even if you&#8217;re in the right, dump something on them at the last minute, just be really upfront, professional, positive, calm, and just not defensive. And then things just generally, in my experience anyway, seem to just work out a lot better.</p>\n\n\n\n<p>Katie:<br />Absolutely. Well, thank you so much for this, Laura. It&#8217;s been great, and I think we&#8217;ve covered a lot of really concrete advice that people can hopefully go away and implement in their own businesses. So where can people find you online?</p>\n\n\n\n<p>Laura:<br />I am mostly around on Twitter, so it&#8217;s @LauraLizDunn. If you want to check out Client Portal, the website&#8217;s clientportal.io. That&#8217;s pretty much where I&#8217;m at. Not on LinkedIn yet, but I am probably about to sign up. Apparently that&#8217;s the place to be.</p>\n\n\n\n<p>Katie:<br />Everyone&#8217;s talking about it, but I just can&#8217;t bear the idea of another social media.</p>\n\n\n\n<p>Laura:<br />I know. I do have an account. I just haven&#8217;t logged in since I was in university.</p>\n\n\n\n<p>Katie:<br />Same. Yeah. Yeah, neglecting account. Well, thank you so much. You&#8217;ve been an amazing guest and thanks to everybody who&#8217;s watching as well or listening.</p>\n\n\n\n<p>Laura:<br />Lovely. Thank you so much. Bye.</p>\n\n\n\n<p>Katie:<br />Bye.</p>\n</div>\n\n\n\n\n<p>In this episode of <strong><em>Woo BizChat</em></strong>, host <strong>Katie Keith</strong>  is joined by special guest <strong>Laura Elizabeth, the founder of Client Portal</strong>, to have a conversation on the crucial topic of onboarding. </p>\n\n\n\n<p>Whether you&#8217;re a freelancer seeking to refine your client onboarding process or an e-commerce store owner looking to effectively onboard your customers, this discussion offers valuable insights and practical tips. Laura shares her extensive experience and strategies for creating a smooth, professional onboarding experience that sets the stage for successful projects and satisfied clients. </p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways</h2>\n\n\n\n<p><strong>Importance of Onboarding</strong>: Onboarding sets the tone for the entire project, establishing trust and clarity from the start. A well-structured onboarding process can help manage client expectations and reduce issues like scope creep.</p>\n\n\n\n<p><strong>Pre-Onboarding Qualification</strong>: It’s important to qualify clients before onboarding to ensure alignment on budget and project scope. Tools like intake questionnaires and discovery calls can save time and prevent misunderstandings.</p>\n\n\n\n<p><strong>Using Templates</strong>: Creating reusable templates for onboarding documents such as getting started guides, questionnaires, and contracts can streamline the process and ensure consistency.</p>\n\n\n\n<p><strong>Client Portal Benefits</strong>: A client portal can serve as a centralized place for clients to access essential documents and project information, reducing the need for extensive email communication and improving the client experience.</p>\n\n\n\n<p><strong>Email Onboarding for Ecommerce</strong>: For ecommerce stores, email sequences can play a significant role in onboarding. Short, valuable tips and personalized content can enhance customer engagement and satisfaction.</p>\n\n\n\n<p><strong>Testing and Optimization</strong>: Regularly testing the onboarding process by going through it as a customer can highlight areas for improvement. Keeping the process simple and focused on the client’s needs is essential.</p>\n\n\n\n<p><strong>Measuring Success</strong>: Key metrics like refund rates and support request volumes can indicate the effectiveness of the onboarding process. Gathering feedback early in the project can also provide valuable insights for improvement.</p>\n\n\n\n<p><strong>Handling Scope Creep</strong>: Addressing scope changes positively and transparently can help manage client expectations and avoid conflicts. Clearly communicating additional costs upfront is crucial.</p>\n\n\n\n<p><strong>Personalization</strong>: Personalizing content based on customer data can significantly improve engagement and relevance. This can be applied to both email communication and website content.</p>\n\n\n\n<h3 class=\"wp-block-heading\">Links</h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https://x.com/lauraelizdunn\">Laura on X</a></strong></li>\n\n\n\n<li><a href=\"https://client-portal.io/\"><strong>Client Portal</strong></a></li>\n\n\n\n<li><strong><a href=\"https://client-portal.io/email-course/\">Free Ebook and Course</a></strong></li>\n\n\n\n<li><strong><a href=\"https://fullybookedva.com/virtual-assistant-finder/\">Fully Booked VA</a></strong></li>\n</ul>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 30 Jul 2024 09:02:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:5:\"BobWP\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:10;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"Gravatar: Mastering Decentralized Identity for Business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1748\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://blog.gravatar.com/2024/07/30/decentralized-identity-management/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:21120:\"<p>Imagine having complete control over your personal identity information without relying on a centralized authority. Well, that’s absolutely possible with decentralized identity management – an innovative system that allows individuals to own, control, and manage their identity data.</p>\n\n\n\n<p>So, how does it work?&nbsp;</p>\n\n\n\n<p>Decentralized identity management uses cutting-edge technologies like blockchain to distribute identity data across a network. By doing so, it enhances security and ensures that no single entity has complete control over sensitive information. Users can selectively share specific identity attributes using cryptographic keys and digital wallets, giving them granular control over what personal information is disclosed and to whom.</p>\n\n\n\n<p>In this article, we&#8217;ll explore the key benefits, real-world applications, and technological advancements driving this revolutionary approach. And if you&#8217;re wondering how to implement decentralized profile management on your website, we&#8217;ve got you covered with a closer look at <a href=\"https://gravatar.com/\">Gravatar</a>.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of decentralized identity management for businesses</strong></h2>\n\n\n\n<p>Businesses face many challenges when managing customer identities. From data breaches to identity theft, the risks are real and can have devastating consequences. Decentralized identity management offers a secure and efficient means of user control, though this involves effective implementation through navigating technical complexities, regulatory uncertainties, and user adoption hurdles.</p>\n\n\n\n<p>Let’s look at the full benefits of decentralized identity management!</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced security and fraud prevention: </strong>By distributing personal identifiers across a network, decentralized systems make it incredibly difficult for hackers to access and steal sensitive information. Even if one node in the network is compromised, the data remains safe, as it&#8217;s not stored in a central location. This added layer of security helps businesses protect their customers&#8217; data and reduces the risk of costly data breaches.</li>\n\n\n\n<li><strong>Regulatory compliance: </strong>With strict data protection laws like the <a href=\"https://gdpr-info.eu/\" rel=\"nofollow\">General Data Protection Regulation (GDPR)</a> and the <a href=\"https://oag.ca.gov/privacy/ccpa\" rel=\"nofollow\">California Consumer Privacy Act (CCPA)</a> in place, companies must be transparent about how they handle customer data. Decentralized systems make this easier by giving users control over their personal information, such as deciding what data to share and with whom.</li>\n\n\n\n<li><strong>Operational efficiency:</strong> In traditional systems, businesses often waste time and resources on repetitive verification processes. With decentralized identity, they are replaced with fixed audit trails and verifiable credentials, which are much more efficient. Companies can quickly and easily verify customer identities without the need for redundant checks, saving time and money in the long run.</li>\n\n\n\n<li><strong>Building trust and loyalty with customers: </strong>By giving people control over their personal data, companies show that they value privacy and are committed to protecting sensitive information. This level of transparency and respect can go a long way in fostering long-lasting relationships with users, ultimately leading to increased retention and loyalty. </li>\n</ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importance of decentralized identity management for users and customers</strong></h2>\n\n\n\n<p>Decentralized identity management is becoming more important as users seek greater control over their personal information. However, there’s much more to it than that.&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interoperability:</strong> Standardized protocols allow identity data to be used across various services. Users don&#8217;t need multiple accounts or to go through repeated verification checks, which reduces hassle and makes the online experience smoother.</li>\n\n\n\n<li><strong>Security against identity theft: </strong>Decentralized identity systems provide strong security features. These systems protect users from identity theft and fraud. By reducing reliance on centralized databases, the risk of data breaches decreases.</li>\n\n\n\n<li><strong>Enhanced user experience: </strong>Users can enjoy a more streamlined experience. No need to remember multiple usernames and passwords. Logging into different services becomes quicker and more convenient.</li>\n\n\n\n<li><strong>Control over personal data: </strong>Users have the power to manage their own identity information. They can decide how much data to share and with whom. This approach reduces the risk of personal data misuse and enhances privacy.</li>\n</ul>\n\n\n\n<p>One example is signing up for a new service online. Traditionally, this involves creating a new account, verifying email addresses, and setting up passwords. With decentralized identity management, users can leverage their existing identity credentials to sign up, saving time and effort.</p>\n\n\n\n<p>Decentralized identity management is an incredible technical innovation that changes how people interact with digital services. By putting control back into the hands of users, it promises a future where personal data is more secure and user experiences are more enjoyable. And that&#8217;s something worth looking forward to.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Centralized vs. decentralized identity management</strong></h2>\n\n\n\n<p>Understanding the differences between centralized and decentralized identity management systems can help businesses and users make informed decisions.&nbsp;</p>\n\n\n\n<p></p>\n\n\n\n<table class=\"has-contrast-background-color has-background has-fixed-layout\"><tbody><tr><td><strong>Aspect</strong></td><td><strong>Centralized identity management</strong></td><td><strong>Decentralized identity management</strong></td></tr><tr><td><strong>Control</strong></td><td>Controlled by one entity, meaning users rely on this entity to manage their identity data.</td><td>Users have control over their identity information, distributing authority and reducing dependency on a single organization.</td></tr><tr><td><strong>Security</strong></td><td>Vulnerable to data breaches because all data is stored in one place. If that central database is compromised, all stored identities are at risk.</td><td>Spreads the data across multiple points, making it harder for hackers to access all information. This reduces the chance of a large-scale data breach.</td></tr><tr><td><strong>Scalability</strong></td><td>Easier to scale within a company&#8217;s existing infrastructure since it relies on a singular, controlled environment.</td><td>Scaling decentralized systems involves challenges such as ensuring network size doesn&#8217;t affect performance and maintaining interoperability between different Decentralized Identifiers (DIDs).</td></tr></tbody></table>\n\n\n\n<p></p>\n\n\n\n<p>For example, if a large company&#8217;s central database is hacked, all user data could be compromised. In contrast, a decentralized system&#8217;s distributed nature means that even if one node is breached, the overall impact is minimized.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Decentralized vs. federated vs. self-sovereign identities</strong></h2>\n\n\n\n<p>Navigating the different types of identity systems can be tricky. Let&#8217;s break down the differences between decentralized, federated, and self-sovereign identities.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decentralized identity</strong></h3>\n\n\n\n<p>Users own and control their identity without intermediaries, and their data is not stored in a single central location, reducing the risks of breaches. This system is gaining traction as data privacy and security become more critical in the digital economy.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Federated identity</strong></h3>\n\n\n\n<p>Here, multiple organizations allow the same identity credentials to access various services, so the user data is somewhat centralized, but it’s still spread across the entities involved. It’s very similar to using your social media account to log into different apps and websites – convenient but involves sharing your data with multiple entities.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Self-sovereign identity</strong></h3>\n\n\n\n<p>This is an extension of decentralized identity, where users have minimal reliance on any secondary parties for their identity management. They decide when and with whom to share data, and no third party holds their information.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Applications of decentralized identity management</strong></h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Online authentication</strong></h3>\n\n\n\n<p>Decentralized identity systems enable users to securely authenticate their identities when accessing various online services. Instead of relying on a central authority to manage their identity data, users can prove their identity using cryptographic keys associated with their decentralized identifiers.&nbsp;</p>\n\n\n\n<p>This approach enhances security by reducing the risk of data breaches. For example, logging into an online service with a DID means your identity is verified without exposing sensitive information to potential hackers.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Government registries</strong></h3>\n\n\n\n<p>Government registries can issue digital versions of traditional IDs, such as passports or driver&#8217;s licenses. Imagine having a digital credential that verifies your age or nationality without needing to disclose your full identity.&nbsp;</p>\n\n\n\n<p>This can be particularly useful for online age verification or when proving residency for government services. By using decentralized identity systems, governments can streamline verification processes while improving privacy and security for their citizens.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educational institutions</strong></h3>\n\n\n\n<p>Universities and colleges can act as issuers by providing digital credentials that verify educational achievements. For example, a university could issue a credential that confirms an individual&#8217;s degree. This can be used when applying for jobs or further education, making the verification process more efficient and secure.&nbsp;</p>\n\n\n\n<p>Instead of sending physical transcripts or certificates, individuals can share their verified credentials instantly and securely with potential employers or educational institutions.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Financial Institutions</strong></h3>\n\n\n\n<p>Similarly, banks and other financial institutions can issue their own credentials that verify financial information, such as creditworthiness or account ownership. These digital credentials can streamline the process and enhance security when applying for loans or conducting high-value transactions.&nbsp;</p>\n\n\n\n<p>Just like with universities, instead of providing physical documents to prove account ownership, customers can present a digital credential issued by their bank. This reduces paperwork and speeds up transactions while maintaining high levels of security.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding key technologies in decentralized identity management</strong></h2>\n\n\n\n<p>Decentralized identity management relies on several cutting-edge technologies that focus on security, privacy, and user control. Let’s take a look:</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Web 3.0</strong></h3>\n\n\n\n<p>The internet is evolving into Web 3.0, with a shift that brings decentralized applications and services to the forefront.&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User empowerment: </strong>Unlike earlier versions of the internet, where big companies controlled most data, Web 3.0 gives users control over their own digital identity. This enhances privacy and ownership as users decide what information to share and with whom.</li>\n\n\n\n<li><strong>Infrastructure support: </strong>Web 3.0 provides the necessary infrastructure for decentralized identifiers and verifiable credentials. These tools let users manage their identities securely without needing a central authority.</li>\n</ul>\n\n\n\n<p>For example, logging into different online services can be done using a single, user-controlled identity, improving security and convenience. Web 3.0 makes this possible, creating a more secure and user-friendly online experience.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blockchain</strong></h3>\n\n\n\n<p>Blockchain technology is fundamental to decentralized identity systems. Here&#8217;s why:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Immutable and distributed nature:</strong> Blockchain is a distributed ledger that records transactions in an immutable and secure way. Each block contains a cryptographic hash of the previous block, ensuring the integrity of the entire chain.</li>\n\n\n\n<li><strong>Security and trust: </strong>Blockchain&#8217;s decentralized nature means there&#8217;s no single point of failure, making it highly secure. Transactions recorded there are transparent and verifiable by all participants, fostering trust.</li>\n\n\n\n<li><strong>Platforms: </strong>Blockchain platforms like <a href=\"https://ethereum.org/en/\" rel=\"nofollow\">Ethereum</a> support decentralized applications (dApps) that are essential for identity management. These platforms provide the infrastructure for creating and managing DIDs and verifiable credentials.</li>\n</ul>\n\n\n\n<p>For instance, Ethereum&#8217;s smart contract functionality lets you create complex identity management systems that operate autonomously and transparently.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cryptography</strong></h3>\n\n\n\n<p>Cryptographic techniques like hashing and public-key cryptography are essential for protecting data. Hashing converts data into a fixed-size string of characters that is unique to the original data. Public-key cryptography, on the other hand, involves a pair of keys – public and private – that enable secure communication.</p>\n\n\n\n<p>These cryptographic methods allow one party to prove to another that they know a value without revealing the value itself. This is crucial for secure user authentication without exposing personal information.</p>\n\n\n\n<p>For example, when a user logs in to a service using a DID, cryptographic techniques ensure their identity is verified without revealing their underlying data.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Distributed Ledger Technology (DLT)</strong></h3>\n\n\n\n<p>DLT is a system where data is stored across multiple locations, making it decentralized and resistant to tampering. Unlike traditional databases, which are centralized and vulnerable to hacking, DLT spreads data across a network of nodes. So, there is no single point of failure, making it extremely hard to alter records without detection.</p>\n\n\n\n<p>This technology helps to maintain secure and transparent records of identity verifications and transactions. For example, in a decentralized identity system, when a user verifies their identity, the transaction is recorded on a distributed ledger. This ensures that the verification is tamper-proof and can be independently audited.</p>\n\n\n\n<p>DLT&#8217;s transparency and security features make it ideal for managing identities, ensuring that users&#8217; data remains safe and verifiable without relying on a single, centralized authority.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decentralized identifiers&nbsp;</strong></h3>\n\n\n\n<p>Decentralized identifiers are globally unique identifiers that are a key component of decentralized identity systems. Unlike traditional identifiers like email addresses or usernames, these are created, owned, and controlled by the user. They are linked to verifiable digital credentials, including information like your name, age, or professional qualifications.</p>\n\n\n\n<p>One of the more interesting features of DIDs is their interoperability across different networks and platforms, enabled by distributed ledger technology. This means a DID you use on one website can also be recognized and verified on another, eliminating the need to create separate accounts.</p>\n\n\n\n<p>For example, you can use it to log into a social media platform and then use the same DID to access your bank account. DIDs&#8217; interoperability ensures a hassle-free and secure experience across various services while keeping you in control of your data.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Verifiable Credentials (VCs)</strong></h3>\n\n\n\n<p>Verifiable credentials are vital in enhancing user privacy and control over personal data. A verifiable credential is a digital certificate that proves a claim about an individual, such as their age or educational qualification, without revealing unnecessary personal information.</p>\n\n\n\n<p>VCs have three main components: the claim, the proof, and the issuer. The claim is the actual statement about the user, such as “John has a master&#8217;s degree”. The proof is the cryptographic evidence that supports the claim, ensuring its authenticity and integrity. The issuer is the trusted entity that provides the credential, like a university or government.</p>\n\n\n\n<p>This technology is great because it <a href=\"https://blog.gravatar.com/2024/02/21/securing-cyber-space-role-of-digital-identity-verification/\">allows users to prove their identity</a> or qualifications selectively. For example, when applying for a job, a user can present a VC that verifies their degree without sharing their full academic record. This selective disclosure helps protect privacy while ensuring the necessary information is verified. And because these credentials are digital, they can be easily and securely shared online, making processes faster and more efficient.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Gravatar paves the way for decentralized identity in profile management&nbsp;</strong></h2>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"403\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-homepage-1-1.png?w=660\" alt=\"Gravatar homepage\" class=\"wp-image-1750\" />\n\n\n\n<p><a href=\"https://gravatar.com/\">Gravatar</a> is a profile management system that lets users create profiles linked to their email addresses instead of their names. This gives users <a href=\"https://blog.gravatar.com/2024/04/10/personal-branding-tools/\">control over their online identities</a>, allowing them to remain anonymous or curate different profiles for various aspects of their lives.</p>\n\n\n\n<p>For businesses, integrating Gravatar into their online portals streamlines profile creation by importing profile data directly from Gravatar. The best part? Users remain in full control of their data.&nbsp;</p>\n\n\n\n<p>Here&#8217;s how:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralized profile hub: </strong>A Gravatar profile acts as the central hub for all profiles on Gravatar-enabled sites. When users update their Gravatar profile, the changes automatically reflect across all linked profiles, saving time and ensuring consistency.</li>\n</ul>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"373\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-profile-example-1.png?w=660\" alt=\"Example of a Gravatar profile\" class=\"wp-image-1751\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Privacy control: </strong>Users have complete control over their privacy settings and can decide how much data businesses can access. This empowers users to share only what they’re comfortable with.</li>\n</ul>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"281\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-privacy-settings-1-1.png?w=660\" alt=\"Gravatar privacy settings\" class=\"wp-image-1752\" />\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compliance and data security: </strong>By using Gravatar, businesses don’t need to store user data, reducing the burden of data management and compliance with regulations like GDPR. This reduces risk and enhances data security.</li>\n</ul>\n\n\n\n<p>Imagine a freelancer who uses different profiles for various gigs. With Gravatar, they can manage all these profiles from a single place. Updating their contact information in one spot means it’s updated everywhere, without the need to log into multiple sites or type in the same information over and over again.</p>\n\n\n\n<p>Gravatar&#8217;s approach to profile management aligns with the principles of decentralized identity by giving users control and reducing reliance on centralized data storage. It&#8217;s a practical step towards a more secure and user-centric internet.</p>\n\n\n\n<p>Curious about how Gravatar can benefit your website? <a href=\"https://blog.gravatar.com/2024/02/27/gravatar-manifesto-one-profile-everywhere/\">Check out our manifesto</a> to learn more about integrating Gravatar for decentralized profile management.</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 29 Jul 2024 22:26:04 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:11;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:73:\"Gravatar: 3 Easy Steps to Transform Your WordPress Profile Picture System\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1910\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:63:\"https://blog.gravatar.com/2024/07/19/wordpress-profile-picture/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:14059:\"<p>We have heard from some of you that you would rather not use Gravatar for your profile pictures in WordPress. Our feelings aren&#8217;t hurt, promise, as we know you have your reasons!&nbsp;</p>\n\n\n\n<p>In this guide, we&#8217;ll explore different ways to change the profile picture system in <a href=\"https://wordpress.org/\" rel=\"nofollow\">WordPress</a>, catering to various user preferences and needs. Before moving on to other solutions, we’ll start by showing you how to easily change your profile picture using your Gravatar profile – which as you’ll see, is the simplest method and requires no additional plugins or setup on your WordPress site.</p>\n\n\n\n<p>However, if you&#8217;re looking for more customization options or want to give your users the ability to upload their own profile pictures directly on your site, we&#8217;ll also cover alternative solutions.&nbsp;</p>\n\n\n\n<p>Before we dive in, it’s important to note that in WordPress, different user roles have different permissions related to their profile pictures (namely, whether they can upload their own or not). Let’s break these down quickly:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Administrators can change their own profile picture, as well as the profile pictures of any other user.</li>\n\n\n\n<li>Editors can change their own profile picture.&nbsp;</li>\n\n\n\n<li>Authors and Contributors cannot change their profile picture by default. However, this capability can be granted to them by an Administrator using a plugin or custom code.</li>\n\n\n\n<li>Subscribers cannot change their own profile picture through the WordPress dashboard. The only way for them to have a profile picture is to use Gravatar.</li>\n</ul>\n\n\n\n<p>Now that that’s covered, let’s discover the best ways to update profile pictures in WordPress!</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to change your WordPress profile picture with Gravatar&nbsp;</strong></h2>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"403\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-homepage-2-2.png?w=660\" alt=\"Gravatar homepage\" class=\"wp-image-1923\" />\n\n\n\n<p><a href=\"https://support.gravatar.com/basic/what-is-gravatar/\">Gravatar</a>, short for &#8220;Globally Recognized Avatar,&#8221; is a service provided by <a href=\"https://automattic.com/\">Automattic</a>, the company behind <a href=\"http://wordpress.com\" rel=\"nofollow\">WordPress.com</a>, <a href=\"https://woocommerce.com/\" rel=\"nofollow\">WooCommerce</a>, <a href=\"https://jetpack.com/\" rel=\"nofollow\">Jetpack</a>, and other leading entities in the WordPress space and beyond. It’s a popular tool and free service for managing avatars across multiple sites, and it’s fully integrated into the platform.&nbsp;</p>\n\n\n\n<p>By default, WordPress pulls avatars from Gravatar, so if you have a Gravatar account, your avatar will automatically show up on your <a href=\"https://blog.gravatar.com/2024/05/09/wordpress-profile-page/\">WordPress profile</a>.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"291\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/wordpress-default-picture.png?w=660\" alt=\"Profile picture settings in WordPress\" class=\"wp-image-1922\" />\n\n\n\n<p>If not, you’ll see a generic icon like the Mystery Person, or generated icons like MonsterID, Wavatar, or Identicon, depending on your site’s settings.</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"123\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-profile-image-options-1.png?w=660\" alt=\"Example of the generic icons \" class=\"wp-image-1921\" />\n\n\n\n<p>To use Gravatar, you need to make sure the email you use on WordPress matches the one used for Gravatar.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"128\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/confirm-email-for-website.png?w=660\" alt=\"Email section in the WordPress account settings\" class=\"wp-image-1920\" />\n\n\n\n<p>If you don’t have a Gravatar account, creating one is straightforward. Here’s how to do it:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https://support.gravatar.com/basic/account-signup/\"><strong>Sign up for Gravatar</strong></a><strong>:</strong> Visit Gravatar&#8217;s website and sign up with the email address you use for your WordPress account.&nbsp;</li>\n</ol>\n\n\n\n		\n			<div class=\"jetpack-videopress-player__wrapper\"> </div>\n			\n			\n		\n		\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Upload your image: </strong>In the sidebar menu, click on &#8220;Avatars,&#8221; and choose to upload an image from your computer, URL, or select from previously uploaded images.&nbsp;</li>\n</ol>\n\n\n\n		\n			<div class=\"jetpack-videopress-player__wrapper\"> </div>\n			\n			\n		\n		\n\n\n<p>Once your Gravatar is set up, it will appear as your profile picture on all WordPress sites supporting it. Remember, changes might take some time to reflect due to caching, so don’t worry if it doesn’t update immediately.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to enable users to change their WordPress profile pictures in the frontend&nbsp;</strong></h2>\n\n\n\n<p>Besides your own profile picture, you might also want to change the image for your users, which is what we recommend. Giving users the ability to change their profile pictures directly from the front end can greatly enhance the user experience on your WordPress site. There are several ways to achieve this, so let’s dive in!&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use a WordPress plugin for custom avatars</strong></h3>\n\n\n\n<p>Plugins are a powerful tool for managing custom avatars in WordPress. They offer additional features, ease of use, and seamless integration with other WordPress functionalities. Here’s a look at some of the top plugins you can use to let users change their profile pictures from the frontend.</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Profile Press</strong></h4>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"332\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/profile-press-download-page.png?w=660\" alt=\"Profile Press download page\" class=\"wp-image-1916\" />\n\n\n\n<p><a href=\"https://wordpress.org/plugins/wp-user-avatar/\" rel=\"nofollow\">Profile Press</a> is a paid membership tool allowing admins to create custom user registration and login forms and a user profile section where registered visitors can change their profile pictures.&nbsp;</p>\n\n\n\n<p>Key features:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customization options for user profiles, registration forms, and more.&nbsp;</li>\n\n\n\n<li>Allows users to reset their profile pictures, passwords, and other information.&nbsp;</li>\n\n\n\n<li>Allows admins to curate a detailed member directory that is searchable and filterable.&nbsp;</li>\n</ul>\n\n\n\n<p>This plugin comes with many features, but it can be a bit more complicated for people who just want the option to change profile pictures. It’s also not free: The pricing starts from $129/year for 1 site, and even if you want the lite version, there’s still a 2% Stripe fee.&nbsp;</p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Simple Local Avatars</strong></h4>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"312\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/simple-local-avatars-download-page.png?w=660\" alt=\"Simple Local Avatars download page\" class=\"wp-image-1915\" />\n\n\n\n<p><a href=\"https://wordpress.org/plugins/simple-local-avatars/\" rel=\"nofollow\">Simple Local Avatars</a> enables users to upload avatars directly to their profiles through the WordPress Media Library to manage images, making it an excellent choice for those who prefer keeping everything within their site.&nbsp;</p>\n\n\n\n<p>Key Features:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adds an avatar upload field to user profiles who have permission to do so.&nbsp;</li>\n\n\n\n<li>Falls back on Gravatar if no custom picture is chosen.&nbsp;</li>\n\n\n\n<li>Stored the pictures in an “Upload” folder where the rest of your media is.&nbsp;</li>\n</ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Avatar Manager&nbsp;</strong></h4>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"386\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/avatar-manager-download-page.png?w=660\" alt=\"Avatar Manager download page\" class=\"wp-image-1914\" />\n\n\n\n<p><a href=\"https://wordpress.org/plugins/avatar-manager/\" rel=\"nofollow\">Avatar Manager</a> is a great solution for managing avatars. Users can choose between Gravatar, a custom-uploaded image, or a default-generated avatar.</p>\n\n\n\n<p>Key Features:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supports Gravatar and custom uploads.</li>\n\n\n\n<li>Option to fall back on default avatars if needed.</li>\n\n\n\n<li>User-friendly profile interface.</li>\n</ul>\n\n\n\n<p>Avatar Manager is a free user-driven project and one of the most simple solutions if you want to give your users more control over their profile pictures in WordPress. However, it hasn’t been tested with the last three WordPress updates so make sure it’s fully compatible and working before integrating it into your website.&nbsp;</p>\n\n\n\n<p>Choosing the right plugin depends on your site’s specific needs and user preferences. Don’t hesitate to try out a few different options to see which one works best for your community. Each plugin offers unique features that can enhance how users interact with their profiles, making your site more engaging and user-friendly.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explain to users how to change profile pictures via Gravatar&nbsp;</strong></h3>\n\n\n\n<p>Changing profile pictures via Gravatar is the easiest method and doesn&#8217;t require installing anything on your WordPress site. However, not every user may be familiar with Gravatar or understand how it connects to their WordPress profile picture.</p>\n\n\n\n<p>To help your users navigate this process, consider providing a brief explanation of what Gravatar is and how it works with WordPress. You can include this information in a visible section on your website, such as the <a href=\"https://blog.gravatar.com/2024/05/09/wordpress-profile-page/\">user profile page</a>, or the welcome email sent to new users upon registration.</p>\n\n\n\n<p>Here&#8217;s an example of what you might say:</p>\n\n\n\n<p>&#8220;To change your profile picture on our site, you&#8217;ll need to create a Gravatar account. Gravatar, short for &#8216;Globally Recognized Avatar,&#8217; is a service that allows you to maintain a consistent profile picture across multiple websites, including WordPress sites like ours.</p>\n\n\n\n<p>To get started, visit <a href=\"http://gravatar.com\">Gravatar.com</a> and sign up using the same email address associated with your account on our site. Once you&#8217;ve created your account, upload a new profile picture or choose from existing ones. Your chosen image will automatically update on our site and any other WordPress sites where you use the same email address.</p>\n\n\n\n<p>Please note that changes might take some time to reflect due to caching. If you have any questions or need assistance, don&#8217;t hesitate to reach out to our support team.&#8221;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enhance user profiles with deeper Gravatar integration</strong></h2>\n\n\n\n<p>For admins looking to enhance the user experience, WordPress&#8217;s integration with Gravatar offers more than just profile pictures. With <a href=\"https://docs.gravatar.com/api/rest-api/\">Gravatar&#8217;s REST API</a>, you can create detailed user profiles that display additional information alongside avatars. This API allows you to pull in data such as user bios, social media links, and more, providing a richer profile experience.</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"411\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-profiles-as-a-service-2.png?w=660\" alt=\"Gravatar for developers homepage\" class=\"wp-image-1913\" />\n\n\n\n<p>Another great feature to consider is <a href=\"https://support.gravatar.com/profiles/hovercards/\">Gravatar Hovercards</a>. These pop-up cards display when someone hovers over a user&#8217;s avatar. Hovercards can show the user&#8217;s bio, social media links, and other Gravatar profile information. This adds an interactive element to your site, giving visitors more context about each user without navigating away from the page.</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"344\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/hovercards-example.png?w=660\" alt=\"Example of a Gravatar hovercard\" class=\"wp-image-1912\" />\n\n\n\n<p>To implement Gravatar Hovercards, just add the following code to your website:</p>\n\n\n\n<pre class=\"wp-block-code\"><code><a href=\"https://www.gravatar.com/js/hovercards/hovercards.min.js\">https://www.gravatar.com/js/hovercards/hovercards.min.js</a>\n&lt;script&gt;\n( function() {\n  function init() {\n    Gravatar.init();\n  }\n  if( document.readyState !== \'loading\') {\n    init();\n  } else {\n    document.addEventListener( \'DOMContentLoaded\', init );\n  }\n} )();\n&lt;/script&gt;</code></pre>\n\n\n\n<p>Integrating these features is straightforward and can provide a more personalized and engaging experience for your users.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get started today: Implement an effective profile picture system</strong></h2>\n\n\n\n<p>Customization is very important for websites that rely on user communication and engagement. The abovementioned plugins can be a great alternative to the default avatar system. However, keeping Gravatar as an option is beneficial because it allows users to transfer their digital identities easily with just an email, avoiding the need to create a new profile for each WordPress site.</p>\n\n\n\n<p>Admins can further enhance the user experience by integrating Gravatar more deeply into their site. This can be done by using Gravatar&#8217;s REST API to provide additional profile information and features beyond avatars.</p>\n\n\n\n<p>When making a decision, consider your audience and what would serve them best. For an improved and customized user experience, <a href=\"https://docs.gravatar.com/\">check out Gravatar’s REST API integration</a>.&nbsp;</p>\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 29 Jul 2024 21:47:49 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Ronnie Burt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:12;a:6:{s:4:\"data\";s:13:\"\n	\n	\n	\n	\n	\n	\n\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:2:{s:0:\"\";a:5:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:78:\"Gravatar: Encouraging Discussion: Simple Steps to Enable Comments in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:32:\"http://blog.gravatar.com/?p=1881\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:66:\"https://blog.gravatar.com/2024/07/11/enable-comments-in-wordpress/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:20579:\"<p>One of the biggest benefits of having a WordPress website is the opportunity to create a loyal community from scratch, particularly by enabling comments on blog posts. When people have the option to interact with your content, they build a deeper connection with you as the author, and they also connect with other like-minded individuals.&nbsp;</p>\n\n\n\n<p>Comments are a valuable form of user-generated content that can boost your SEO by keeping your pages fresh and updated. However, managing comments can come with challenges like spam and moderation.</p>\n\n\n\n<p>In this article, we&#8217;ll walk you through the steps of enabling and disabling comments, preventing spam, changing user avatars, filtering content, and using tools like <a href=\"https://gravatar.com/\">Gravatar</a> and <a href=\"https://akismet.com/\" rel=\"nofollow\">Akismet</a> to enhance your comment section. By the end, you&#8217;ll have all the knowledge you need to create an engaging community around your WordPress blog.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to enable comments in WordPress</strong></h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enable comments on new posts</strong></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <em>Settings &gt; Discussion</em>.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"501\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/settings-discussion.png?w=660\" alt=\"Navigating to the discussion settings\" class=\"wp-image-1883\" />\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Enable the option for people to comment on new posts.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"156\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/allow-comments-on-new-posts.png?w=660\" alt=\"Default discussion settings for posts\" class=\"wp-image-1885\" />\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Save your changes.&nbsp;</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Enable comments on specific posts</strong></h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <em>Posts &gt; All Posts</em> or <em>Pages &gt; All Pages</em>, depending on what you want to edit. We’ll go with a post in this example, but the process is the same for pages.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"347\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/posts-all-posts-gravatar.png?w=660\" alt=\"Navigating to the Posts list table\" class=\"wp-image-1886\" />\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Choose the post or page and click <em>Edit</em>.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"347\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/edit-post-gravatar.png?w=660\" alt=\"Editing an individual post\" class=\"wp-image-1887\" />\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Go to the <em>Discussion</em> panel, which is located in the <em>Post</em> tab of the <a href=\"https://wordpress.org/gutenberg/\" rel=\"nofollow\">Gutenberg</a> block editor, and click on <em>Allow comments</em>.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"359\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/allow-comments-individual-post-gravatar.png?w=660\" alt=\"Allowing comments for a specific post\" class=\"wp-image-1888\" />\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Click <em>Update</em> or <em>Publish</em>, and you’re done!</li>\n</ol>\n\n\n\n<p>Enabling comments for a particular post or a page can be useful in many cases. For example, if you release a new big feature of your product or service, you can create a post announcing it and enable comments to gather feedback, while the comments for the regular updates stay disabled.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to disable comments in WordPress</strong></h2>\n\n\n\n<p>While encouraging comment discussions can be great, you also need to make sure that your site has a clean and professional appearance. Sometimes that means disabling comments to prevent spam, inappropriate content, or heated debates on controversial topics. Disabling comments may also be necessary if you have limited moderation resources, want to maintain focus on your content, or have legal concerns. Ultimately, the decision depends on your unique situation and goals for your WordPress site.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disabling comments globally</strong></h3>\n\n\n\n<p>To disable comments for your entire site, go back to <em>Settings &gt; Discussion </em>and then uncheck the box that says “<em>Allow people to post comments on new articles</em>.”</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"157\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/uncheck-allow-comments-global-1.png?w=660\" alt=\"Disabling comments for all future posts\" class=\"wp-image-1889\" />\n\n\n\n<p>Remember that this setting will only affect future published posts and pages, not the existing content.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disabling comments on existing posts and pages</strong></h3>\n\n\n\n<p>To do this, you have two options. You can either go back to the individual post settings and uncheck the <em>Allow comments </em>box, or you can do this in bulk for multiple posts.&nbsp;</p>\n\n\n\n<p>For the second option, do the following:&nbsp;</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select all the posts you wish to change the settings for.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"379\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/select-posts-to-edit.png?w=660\" alt=\"Selecting multiple posts for bulk editing\" class=\"wp-image-1890\" />\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Click on the <em>Bulk Actions </em>dropdown menu, select <em>Edit</em>, and then click <em>Apply</em>.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"278\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/bulk-actions-edit.png?w=660\" alt=\"Bulk actions menu in WordPress\" class=\"wp-image-1891\" />\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>In the bulk edit window, find the settings for the comments and change them to <em>Do not allow</em>. Save the changes.&nbsp;</li>\n</ol>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"276\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/disallow-comments-in-bulk.png?w=660\" alt=\"Disabling comments from the bulk editing window in WordPress\" class=\"wp-image-1892\" />\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Moderating comments with default WordPress settings</strong></h2>\n\n\n\n<p>Disabling comments for some posts is okay, but we don’t recommend doing that for your entire blog as it puts a big barrier to communication between you and your audience. Instead, you can learn how to moderate comments through different methods.&nbsp;</p>\n\n\n\n<p>Let’s see them!&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accessing comment moderation settings</strong></h3>\n\n\n\n<p>From your WordPress dashboard, go to <em>Settings &gt; Discussion</em> and there you will find more settings related to comment moderation.</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"247\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/other-comment-settings.png?w=660\" alt=\"Comment settings in WordPress\" class=\"wp-image-1893\" />\n\n\n\n<p>One of the options, for example, is to make the commenter fill out their name and email, but that isn’t always effective in deterring more dedicated spammers as they will just fill out a fake name and email.&nbsp;</p>\n\n\n\n<p>The other option is to limit comments only to registered users, which is great at first glance, but in reality, may discourage new users from engaging with your content. Not everyone wants to register for a site just to post a comment.&nbsp;</p>\n\n\n\n<p>The last content moderation feature here is closing comments on posts older than a number provided by you, for example, 14 days. This is also not ideal because it takes time for blog posts to rank, and ideally your content will be discovered by new users long after it’s been published.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Manual approval of comments</strong></h3>\n\n\n\n<p>Further down in the settings, you will find the manual approval functionality.</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"103\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/manual-approval-comments.png?w=660\" alt=\"Settings for manually approving WordPress comments\" class=\"wp-image-1894\" />\n\n\n\n<p>Here, you can choose to be notified for each comment or to only do that for people who comment for the first time. This is a great way to filter out spam and make sure only relevant comments are posted. However, it can be a bit overwhelming when your blog grows, and all of a sudden you have hundreds of comments to approve every day.&nbsp;</p>\n\n\n\n<p>If you do have regular readers, their comments will be automatically approved.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keyword and phrase moderation</strong></h3>\n\n\n\n<p>Further down, you’ll find a box where you can include a list of trigger words that will put comments for moderation.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"282\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/content-moderation-and-links.png?w=660\" alt=\"Content moderation window in WordPress\" class=\"wp-image-1895\" />\n\n\n\n<p>Common spam keywords include:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTAs</strong> like “<em>Act now!</em>”, “<em>Apply now!</em>”, “<em>Call now!</em>”, “<em>Don’t hesitate!</em>”, etc.&nbsp;</li>\n\n\n\n<li><strong>Almost anything including the word “Free”</strong>, such as <em>“free consultation”</em>, <em>“free offer”</em>, <em>“free trial”</em>, etc.&nbsp;</li>\n\n\n\n<li><strong>Anything related to extra income</strong>, such as <em>“additional income”</em>, <em>“be your own boss”</em>, <em>“grow your business”</em>,<em> “double your”</em>, <em>“earn $”</em>, <em>“earn extra cash”</em>, <em>“earn from home”</em>, <em>“expect to earn”</em>, and many more.&nbsp;</li>\n</ul>\n\n\n\n<p>In the field above this box, you can also limit the number of links allowed in the comment, as one of the more common forms of spam includes links that prompt people to sign up for something.&nbsp;</p>\n\n\n\n<p>There is also the option to directly delete comments with certain content, and it’s called “<em>Disallowed Comment Keys.</em>”</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"223\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/disallowed-comment-keys.png?w=660\" alt=\"Disallowed Comment Keys box in WordPress\" class=\"wp-image-1896\" />\n\n\n\n<p>This setting allows you to include special keywords and phrases that signal spam and uncensored comments. If any of these words appear in the content, whether it’s the actual comment or the user name, email, IP address, and URL, then the comment will be automatically put in the <em>Trash</em>.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email notifications</strong></h3>\n\n\n\n<p>All of these triggers will appear as notifications but you can also enable emails so that you can keep a close look at your blog at any time.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"151\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/email-notifications.png?w=660\" alt=\"Email notification settings for comments\" class=\"wp-image-1897\" />\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regular review and maintenance</strong></h3>\n\n\n\n<p>Once you have all the settings you want, you also need to regularly check your spam folders for potential legitimate comments. Just because a comment was flagged as spam does not always mean it is genuinely spam.&nbsp;</p>\n\n\n\n<p>It’s also recommended that you update your trigger words to include specific instances from your comment section, as well as email addresses, which are confirmed spammers.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Deep dive into avatar settings in WordPress</strong></h2>\n\n\n\n<p>The avatar settings in WordPress allow you to customize how users appear on your website. You can go there by navigating to <em>Settings &gt; Discussion</em>.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"338\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/avatar-settings.png?w=660\" alt=\"Avatar settings in WordPress\" class=\"wp-image-1898\" />\n\n\n\n<p>WordPress is connected to <a href=\"https://gravatar.com/\">Gravatar</a>, a digital identity platform by Automattic, that allows users to create a unique profile connected to their email address. By default, WordPress pulls in user avatars from Gravatar, using the profile connected with the same email address. If they don’t have a Gravatar profile, a default picture will appear, which you can change from the same settings.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"355\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/default-avatar-settings.png?w=660\" alt=\"Default avatar options\" class=\"wp-image-1899\" />\n\n\n\n<p>Generally, it’s recommended that you encourage users to create and customize their Gravatar profiles instead of staying anonymous. This will help with consistency on your website but also many other aspects:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalization: </strong>Custom avatars allow users to express their identity and make discussions more engaging.</li>\n\n\n\n<li><strong>Recognition: </strong>Unique avatars help users recognize each other, fostering a sense of community.</li>\n\n\n\n<li><strong>Professionalism: </strong>For businesses, consistent branding with a logo avatar builds credibility.</li>\n\n\n\n<li><strong>Visual appeal: </strong>Avatars make comment sections more visually appealing and inviting for interaction.</li>\n</ul>\n\n\n\n<p>By encouraging users to create Gravatar profiles, you can drastically reduce the amount of spam you receive as Gravatar users are always connected with legitimate email addresses. Besides that, they are often linked with their social media accounts, which are automatically verified by the platform.&nbsp;</p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"373\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-profile-example-1-1.png?w=660\" alt=\"Example of a Gravatar profile\" class=\"wp-image-1901\" />\n\n\n\n<p></p>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"383\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/verified-accounts-gravatar.png?w=660\" alt=\"Linking verified social media accounts to a Gravatar profile\" class=\"wp-image-1903\" />\n\n\n\n<p>If you want to learn more about how Gravatar profiles work, <a href=\"https://gravatar.com\">check out our documentation</a>!&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tool to elevate comments sections on WordPress</strong></h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prevent spam with Akismet Anti-Spam</strong></h3>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"351\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/jetpack-akismet.png?w=660\" alt=\"Akismet Anti-Spam homepage\" class=\"wp-image-1904\" />\n\n\n\n<p><a href=\"https://akismet.com/\" rel=\"nofollow\">Akismet</a> is a tool by Jetpack created specifically to battle spam on WordPress sites. It comes packed with features that allow you to automate verification processes and create a distraction-free environment for your genuine users to engage and comment on posts and pages.&nbsp;</p>\n\n\n\n<p>Its main features include:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic spam detection: </strong>The plugin automatically detects and filters out spam comments, trackbacks, forum posts, WooCommerce product reviews, and contact form submissions. Everything is sent to the <em>Spam</em> folder.&nbsp;</li>\n\n\n\n<li><strong>Real-time monitoring:</strong> This feature captures spam right as it happens. Unwanted comments and submissions are automatically removed so that your site doesn’t include this type of content even for a second.&nbsp;</li>\n\n\n\n<li><strong>Spam reporting:</strong> Users can teach Akismet by reporting spam directly from the WordPress dashboard, improving its accuracy and helping it learn your specific triggers. This way, no legitimate traffic is flagged as spam.&nbsp;</li>\n\n\n\n<li><strong>Full integration: </strong>The plugin easily integrates with popular contact form plugins like <a href=\"https://wpforms.com/\" rel=\"nofollow\">WP Forms</a>, <a href=\"https://www.gravityforms.com/\" rel=\"nofollow\">Gravity Forms</a>, and more, and it also has a reliable spam protection network.</li>\n\n\n\n<li><strong>Compliance with regulations: </strong>With Akismet, you can choose to display a privacy notice so that people are aware of their comments being scanned by a tool. This helps you become fully compliant with regulations like the <a href=\"https://gdpr-info.eu/\" rel=\"nofollow\">General Data Protection Regulation</a> in the European Union.&nbsp;</li>\n</ul>\n\n\n\n<p>Its spam-protection capabilities work both on comments and form submissions so you can receive only relevant and real user interactions.&nbsp;</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leverage Gravatar profile integration for a better community</strong></h3>\n\n\n\n<img tabindex=\"0\" width=\"660\" height=\"411\" src=\"https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-profiles-as-a-service-1-2.png?w=660\" alt=\"Gravatar – Profiles-as-a-service\" class=\"wp-image-1906\" />\n\n\n\n<p>Beyond WordPress’s default integration with Gravatar for pulling in user avatars, Gravatar’s REST API allows website owners and developers to <a href=\"https://blog.gravatar.com/2024/06/03/profiles-as-a-service/\">import user profile data</a> and build customized profile pages for their WordPress users. This powerful integration enhances the overall experience on comment threads by enabling users to visit commenter profiles and learn more about them.&nbsp;</p>\n\n\n\n<p>When integrated, the REST API gives you access to important user information such as:&nbsp;</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their profile bio</li>\n\n\n\n<li>Location&nbsp;</li>\n\n\n\n<li>Website URLs</li>\n\n\n\n<li>Payment links</li>\n\n\n\n<li>Verified social media profiles</li>\n\n\n\n<